Nudie Jeans
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| Private | |
| Industry | Fashion |
| Founded | 2001 |
| Founder | Maria Erixon |
| Headquarters | , |
Key people | Maria Erixon, creative director Joakim Levin, CEO chairman Palle Stenberg |
| Website | www |
Nudie Jeans is a denim brand founded in 2001 by Maria Erixon. Nudie Jeans is based in Gothenburg, Sweden.
Origin[edit]
Erixon has stated that she is drawn to designing jeans because "the more you wear and repair jeans, the more character they have. Denim is a living fabric that changes over time – and they are for everyone, of all ages and genders".[1]
Finances[edit]
As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor and a net income of 13.6 million kronor. 70% of revenue was generated outside of Sweden.[2] In 2004, Nudie's net income increased by 70%.[3]
Production[edit]
Nudie Jeans specialises in raw and pre-washed denim jeans, but the company's collection also includes other casual clothing and accessories. In 2003, denim jeans comprised 70% of total sales.[citation needed] Nudie Jeans are made in Italy of organic cotton.
See also[edit]
References[edit]
- ^ "A Moment With Maria Erixon". The Lens. Retrieved 30 Aug 2016.
- ^ Revenue and sales as of 2003
- ^ sales figures for Nudie Jeans
