You don’t have an SEO strategy unless you have a website performance strategy to go along with it. With each passing Google update, the skill and attention required to consistently rank highly are refined.
Google is now beginning to roll out ‘page experience’ as one of their ranking factors. Note that page experience is related to, but distinct from, user experience. Google has released a good amount of documentation explaining the specific website performance metrics they’ll be looking for.
While this update won’t be a drastic change, it will require your website to deliver a page experience that involves more than just speed. Page speed is important, but it’s also too broad of a metric to be very helpful.
Google’s three new site performance metrics (called Core Web Vitals) measure the tangible visitor experience on each page.
Don’t have time to learn about Core Web Vitals? Trust us and install our free plugin Jetpack Boost.
Continue reading → Three Site Performance Metrics That Impact SEO