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Business
Business
The world is changing faster than ever before. The future is there to be won by organisations who find ways to turn todays possibilities into tomorrows competitive edge. In a connected world, collaboration can be the key to success.
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Research
Research
Northumbria is a research-rich, business-focused, professional university with a global reputation for academic quality. We conduct ground-breaking research that is responsive to the science & technology, health & well being, economic and social and arts & cultural needs for the communities
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About Us
About Us
Northumbria University is based in the heart of Newcastle upon Tyne, which is regularly voted the best place in the UK for students who are attracted by our excellent academic reputation, our top 10 graduate employment record and our outstanding campus and sports facilities.
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Alumni
Alumni
Northumbria University Alumni Association ensures our graduates stay in touch with news from the University and fellow alumni. With membership of over 217,000 graduates in 171 countries worldwide; it doesn’t matter where you are located or what you are doing, YOU are our global alumni family. It's free to join for graduates of Northumbria University and our constituent colleges.
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In this module you will learn about a comprehensive range of research methods and business analytics techniques. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s Dissertation, Consultancy Project or Management Enquiry. By the end of the module you will know how to apply both quantitative and qualitative data collection and business analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.
Furthermore, this module will provide clear, critical, and analysis of data, you will also be able to consider the use of analytics implementation skills, where you will be introduced to analytics software such as SPSS. SPSS statistics analysis is one of the powerful solutions that is designed to help businesses and researchers to solve problems by various methods (geospatial analysis, predictive analytics and hypothesis testing).