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Today's
@advertisingweek "thought of the day" is from@eileenkiernan from@UMWorldwide. Great convo today between Eileen and@AlisonWeissbrot from@Campaignmag#AWNewYorkpic.twitter.com/XmC52xcoBHThanks. Twitter will use this to make your timeline better. UndoUndo -
Coming tomorrow! Our SVP of Buyer Development, Brian Murphy, is talking about all things SPO with
@Orchipedia from the@iab for their IAB There series. Debuting at 2pm ET. Hope you can check it out!pic.twitter.com/fzyuxdt0TZThanks. Twitter will use this to make your timeline better. UndoUndo -
Great day 1 at
@advertisingweek! Today's thought of the day is curtesy of@RajaRajamannar from@Mastercard.pic.twitter.com/Gp158gPp5nThanks. Twitter will use this to make your timeline better. UndoUndo -
We’re live at
#AWNewYork for a studio interview with@NicoleLapin talking about the future of SPO!pic.twitter.com/ih5m3YfX9AThanks. Twitter will use this to make your timeline better. UndoUndo -
Great stat at
#AWNewYork! Based off the success of the OpenX &@Merkle campaign for Ben & Jerry's, the marketer shifted 90% of budget out of the open exchange and into an exchange package created by OpenXThanks. Twitter will use this to make your timeline better. UndoUndo -
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@Merkle on stage talking about our recent joint campaign for Ben & Jerry's. "The problem we solved was to deliver a person based audience, across the open web, in a meaningful, successful way."Thanks. Twitter will use this to make your timeline better. UndoUndo -
“OpenX and Merkle have an incredible match rate. With 180M people matched, even if you cut that down to a small portion, there is still tremendous scale.” - Jen Hess, VP, Merkury Media Connections Operations,
@MerkleThanks. Twitter will use this to make your timeline better. UndoUndo -
On stage at
#AWNewYork with the@Merkle team! Packed house to hear the conversation about addressability and audience targetingpic.twitter.com/G5y7EBaQn4Thanks. Twitter will use this to make your timeline better. UndoUndo -
Are you at
#AWNewYork today? Come see us chat with@Merkle at 11am ET today about our new partnership, and how marketers can use 1P data to drive effective audience targeting on the open web. https://newyork.advertisingweek.com/aw/schedule/session/-195-2021-10-18-1100-openx …Thanks. Twitter will use this to make your timeline better. UndoUndo -
We’re so excited to announce our partnership with
@Merkle. We have mapped their Merkury ID solution to our OpenAudience identity graph, giving marketers increased scale, speed and precision when activating their Merkle audiences. Check out the release!https://www.openx.com/company/press-releases/openx-and-merkle-partner-to-create-new-path-to-activate-audiences-across-the-open-web-with-speed-scale-and-precision/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Who's ready to talk CTV at
@advertisingweek? Our SVP of Strategic Partnerships,@chisholmb1 is going to be on stage with execs from@MediahubWW and@Captify, with@MishCastillo moderating. Hope you can check it out!pic.twitter.com/rTVQNWsU6MThanks. Twitter will use this to make your timeline better. UndoUndo -
Anyone else getting excited about
@advertisingweek? We'll be at#AWNewYork all week and can't wait to see people in-person again. Drop us a line if you're going to be in town and want to meet up!pic.twitter.com/0kpsBh1KqAThanks. Twitter will use this to make your timeline better. UndoUndo -
Our Director of Partner Services for ANZ, Mitchell Greenway, recently had a chance to sit down with
@exchangewire to talk about programmatic trends in the Australian market, and the findings of our recent JAPAC research. Check it out below!https://www.exchangewire.com/blog/2021/09/23/strength-in-australian-programmatic-qa-with-mitchell-greenway-openx/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Our Director of Product Management, Rich Calkins, just wrote an article for
@AdExchanger that clears up some misconceptions about what exactly 1P data is, and contains some advice on how publishers can best use 1P data. Check it out below!https://www.adexchanger.com/the-sell-sider/first-party-data-is-more-than-just-emails/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Great look at our latest publisher researchhttps://twitter.com/MediaPost/status/1438587772286246920 …
Thanks. Twitter will use this to make your timeline better. UndoUndo -
New research! We surveyed a group of our publishers to gain insight into how they are viewing and using 1P data. Check out our press release to see how 1P data is impacting today’s revenue, how excited pubs are about 1P data going forward and much more!https://www.openx.com/company/press-releases/new-openx-publisher-survey-reveals-importance-of-first-party-data-in-publishers-future-plans/ …
Thanks. Twitter will use this to make your timeline better. UndoUndo -
OpenX Retweeted
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@LiveIntent and@OpenX partner on email-based alternative to third-party cookieshttps://bit.ly/3tuLwM5Thanks. Twitter will use this to make your timeline better. UndoUndo -
Earlier today, we announced an extended partnership with
@LiveIntent, to deliver their nonID identifier into the OpenX bidstream. Marketers with audiences based on nonIDs can now easily reach and target them via an OpenX Deal ID. Check out the news below!https://www.openx.com/company/press-releases/94463/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Any publishers want to talk 1P data? Come join us at the
@AdMonsters "Revenue Strategy Session" where we'll be talking with@janameron from@InsiderInc and hosting pub breakout sessions. 1pm ET tomorrow!https://www.admonsters.com/event/revenue-strategy-session-vol-2-first-party-data/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
OpenX Retweeted
I spoke to
@OpenX’s MD Andrew Tu on the company’s 2021 findings about#programmatic advertising in JAPAC The India numbers were particularly interesting and insightful (we’re the most wary of fraud in the region!) (The report was released in collaboration with@exchangewire).https://twitter.com/Campaign_India/status/1423164222066675712 …Thanks. Twitter will use this to make your timeline better. UndoUndo
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