E-commerce worldwide

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Statista Dossier on e-commerce worldwide

This dossier presents statistics and facts on the global online retail e-commerce market. It includes data regarding the global e-commerce market volume as well as information on the biggest online shopping platforms, metrics regarding shopper sessions, digital shopping behavior and the impact of COVID-19.

Table of contents

  • 1. Overview

    • Global retail e-commerce sales 2014-2024

    • Worldwide e-commerce share of retail sales 2015-2024

    • Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2021-2025

    • Retail e-commerce sales growth worldwide 2017-2024

    • Global e-commerce sales forecast 2020, by region

    • Fastest-growing retail e-commerce countries 2020

    • Global number of digital buyers 2014-2021

    • Digital buyer penetration worldwide 2016-2021

  • 2. Benchmark

    • Leading internet and online services companies worldwide 2021, by market cap

    • Revenue growth of selected internet and online service company verticals 2019-2021

    • Leading vertical e-commerce companies worldwide 2021, by market cap

    • Leading online marketplaces worldwide 2021, by market cap

    • Leading retail websites worldwide 2020, by traffic

    • Global e-commerce market share of leading e-retailers 2019

    • Leading global online marketplaces 2020, by GMV

  • 3. Shopping traffic and sessions

    • Share of e-commerce traffic worldwide 2019, by source and medium

    • Share of e-commerce session revenue worldwide 2019, by source and medium

    • Share of global digital purchases 2019, by channel

    • Website sessions before conversion 2019, by vertical

    • Pages seen at buying session 2019, by vertical

    • Share of online traffic worldwide 2020, by device

    • Global online shopper conversion rate 2018-2020

    • Global online shopper conversion rate 2020, by platform

    • Global online shopper conversion rate 2020, by device

    • Global conversion rates in selected verticals 2021

  • 4. Shopping behavior

    • Worldwide share of consumers that shop online 2020

    • Sources of shopping inspiration for digital shoppers worldwide 2020

    • Online sources for product searches worldwide 2020

    • Number of reviews online shoppers read before making a purchasing decision 2019-2021

    • Global online shopper per visit spend 2021, by category

    • Shopping cart abandonment rate worldwide 2020, by industry

    • Share of e-shoppers who purchased goods on social media 2020, by age group

    • Leading incentives driving purchases among internet users shopping online 2020

  • 5. Digital payment

    • Most used payment methods for e-commerce worldwide 2019, by region

    • Global e-commerce payment methods 2020 & 2024, by share of transaction volume

    • Global e-commerce payment methods 2020, by share of transaction volume

    • Most popular B2C payment services among companies worldwide 2019

    • Quarterly number of active PayPal accounts worldwide 2010-2021

    • Quarterly PayPal transaction volume 2014-2021

    • Quarterly payment value of PayPal 2014-2021

    • Square quarterly gross payment volume 2015-2021

  • 6. Spotlight: impact of COVID-19

    • Online traffic change YTD 2021, by industry

    • Drug stores e-commerce sales worldwide before and after COVID-19

    • Grocery e-commerce sales worldwide before and after COVID-19

    • Development of e-commerce shares pre and post COVID-19 2020-2021, by country

    • First-time online shoppers since COVID-19 2020, by country

    • E-commerce purchase frequency change due to the coronavirus outbreak 2020, by country

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