In a December 2018 survey of global B2B marketing professionals, 55.9 percent of respondents considered third party analysis as the most valuable content format for their decision-making process. Video content came a close second, being the preferred content format for 52 percent of global marketers.
Preferred content formats according to B2B marketing professionals worldwide as of December 2018
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PathFactory. (February 28, 2019). Preferred content formats according to B2B marketing professionals worldwide as of December 2018 [Graph]. In Statista. Retrieved May 09, 2021, from https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/
PathFactory. "Preferred content formats according to B2B marketing professionals worldwide as of December 2018." Chart. February 28, 2019. Statista. Accessed May 09, 2021. https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/
PathFactory. (2019). Preferred content formats according to B2B marketing professionals worldwide as of December 2018. Statista. Statista Inc.. Accessed: May 09, 2021. https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/
PathFactory. "Preferred Content Formats According to B2b Marketing Professionals Worldwide as of December 2018." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/
PathFactory, Preferred content formats according to B2B marketing professionals worldwide as of December 2018 Statista, https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/ (last visited May 09, 2021)