December 24, 2019 — Using variable fonts in WordPress we can get the texts of a website to adapt to the context of the user, in order to get more readable and attractive texts, achieving great performance, without sacrificing the loading speed.

Variable fonts can change their properties -such as width or weight, for example- using just one file!

We will see how you can use it in WordPress (CSS code) and all the advantages they have comparing to standard fonts. We will also go over real examples of how to create and apply variable fonts.

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November 14, 2019 — Design has been synonymous with “making things pretty”, more artificial than functional, but the popularity of UX and design thinking has done a lot to break that stereotype in the last few years. One of the ways to evangelize a better user experience to your product owners and managers is to assign money value to your design improvements.

In this talk I’ll show you a few easy examples of how to do that.

November 13, 2019 — You might love your website — but does your target market? More importantly, are the people you seek to serve actually converting in terms of your website’s goals?

It’s easy to get caught up in bias when it comes to a project that you’re closely involved with. One way to get around this involves inviting unbiased third parties to try using your website, while narrating their experience. You may be surprised to see the major differences that come to light in terms of what you expected to happen versus how people actually navigate your website.

This process, known as user testing, can quickly become expensive, but it doesn’t have to be. With experience designing websites for 15+ years, UX enthusiast Maddy Osman will provide an actionable process (complete with tool suggestions) for performing user tests on a budget.

November 11, 2019 — Being both a UX designer and a front-end developer, I decided to take this UX challenge into my own hands. With WordPress being open source–as well as the WordPress community being so open and helpful–we have the ability to really truly customize a user’s experience for visitors… but ALSO for the user experience for site owners & writers. Want to know how I do this? Well… I guess you’ll have to attend this talk to find out!

November 8, 2019 — El UX está en boca de todos pero ¿qué es realmente UX? En esta ponencia les hablaré sobre los pasos básicos que debes seguir para poder aplicar la metodología de experiencia de usuario en un diseño web con WordPress. Explicaré con ejemplos cómo aplicar el User Research, el User Analytics, Prototyping, User Testing y el resumen o las conclusiones generales a las que se puede llegar en cada proyecto. En esta charla aprende las bases de UX para que tus webs sean realmente usables.

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October 9, 2019 — When we think about UX, we’re often too focused on fonts, colors, and flow to think about microcopy – those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.

Key takeaways. In this talk, I will share copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight.

Talk attendees will get a quick introduction to branding and communication principles, basic UX principles, and how to evaluate effective copy in website flows. They will also see real examples of before and after situations where simple changes made a big difference and how and where to apply the same changes to their own sites.

October 9, 2019 — We all want our sites to be clear, beautiful and easy to use… But how? Well, while the Design and UX practice is wild and complex, there are simple guidelines we can follow to clean our layouts and start getting the taste of a good user experience.

To do this we’ll explore by comparison examples of ‘fixes’ that we can apply to our designs, to better communicate, such as: alignment, color and content hierarchy.

Join this session if you are interested in design and usability.

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October 3, 2019 — Muito se tem falado sobre os chatbots e seu potencial para empresas, o uso da ferramenta tem sido relativamente popular mas boa parte
das empresas falham em explorar o imenso potencial que tal tecnologia possui em relação à aprimorar experiência de usuário. Nesta palestra vamos conhecer cases de sucesso, aprofundar metodologias de UX importantes para o processo de elaboração de chatbots, bem como conhecer o roadmap básico para a implementação de seu chatbot no wordpress, com o auxílio de plugins específicos.

June 10, 2019 — Think that the UX process is only for big agencies with big clients and big budgets? Think again! UX research and methodology can, and even must, be part of any web project, no matter the size. It’s possible, and I’ll show you how. In fact, you’re probably doing UX research already in some form, and you don’t even know it.

This talk demystifies UX and shows you how to make it an integral part of your web design process. The improvement is guaranteed: for you, your clients, and your clients’ clients.

Presentation Slides »

March 25, 2019