InsightsA flavour of how we think and what we do bestPlay ThinkingA design ethos that values emotion and experience just as highly as function and outcomes.Radically DigitalThe COVID-19 pandemic quickly made the world radically digital — what impact will it have?RetailWhat’s next for shopping? Our practical take on how to thrive in retail.Digital TransformationWe help businesses become more digitally capable by designing the right products, by helping their people and by reinvigorating their culture.HealthWe create products, services and experiences that put patients and clinicians at the centre, to meet their needs and exceed their expectations.Auto & MobilityThe world is changing and people still need to get around, so we marry tech know-how with contextual awareness to design future-ready solutions that people love.Immersive ExperiencesWe partner with world leaders in immersive technologies to explore their incredible potential to redefine our reality.