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Web Analytics Software

Compare the Top Web Analytics Software of 2021

Web Analytics Software Guide

What is Web Analytics Software?

Web analytics software are used to analyze visitor behaviour on a website by gathering, organizing and presenting web performance data. Compare the best Web Analytics software currently available using the table below.

  • 1
    Smartlook

    Smartlook

    Smartlook

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.
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    Starting Price: $39 per month
  • 2
    TrafficGuard

    TrafficGuard

    TrafficGuard

    TrafficGuard's PPC protection makes it easy for businesses of all sizes to protect their Google Ads campaigns from click fraud. Getting set up is simple and takes just minutes. TrafficGuard actively monitors your Google Ads traffic and automatically blacklists sources of invalid traffic, 24/7. Processing 3+ trillion data points per month, TrafficGuard delivers unprecedented level of protection to your campaigns. Get full visibility of quality with real-time reporting and expert support.
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    Starting Price: Free for up to $2.5k ad spend
  • 3
    CampaignTrackly

    CampaignTrackly

    Leafwire Digital

    CampaignTrackly is a SaaS-based platform which automates the process of adding tracking tags to digital links. The platform enables businesses to build a centralized, consistent and standardized link tracking strategy in a simple and cost-effective way. It removes ambiguities, simplifies processes and empowers marketers to be in control of their campaign setup and reporting process without the need to use IT code or manual operations. Its ease of use promotes consistency and high adoption rates among platform users, resulting in enhanced insights into the customer journeys and marketing budget spend, which in turn, helps businesses optimize their promotions to increase revenue streams. The platform boasts over 45 automation features across standard Google Analytics, Adobe and Custom tags, as well as, extensive tag library management capabilities, friendly reporting functions, sophisticated team access level management and more.
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    Starting Price: $4.99 per month
  • 4
    Reactflow

    Reactflow

    Reactflow

    Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.
    Starting Price: $19.99 per month
  • 5
    Hitsteps

    Hitsteps

    Hitsteps

    Track visitors and convert them to customers. We do much more than classic web analytics when it comes to your statistics. Watch your visitors as they come from referrals, browse through pages, Trigger your specified actions and goals in funnel, and convert to paid customer. All of your visitors informations and profiles are provided you in a searchable daterange-enabled report. Using Profile Aliasing, If same user login via another device, we identify and attach visits to first and original visitor profile. Knowledge is power. Know what they click on. Stop wasting money with advertisement until you try this! Like classic heatmaps where it show heatmap of most clicked areas of your pages? You're going to love Page Analysis. Identify low performing elements and buttons, see exactly which element in your pages get most and least clicks, pivot until your conversion rate reach to roof.
    Starting Price: $4.99 per month
  • 6
    ClickStory

    ClickStory

    Cloudowl

    View replay sessions and generate heat maps to analyze and understand user behavior. This is simply the best way to see a visitors journey throughout your website. What they click, where they're going and what they like and do not understand. You can easily replay their sessions and see exactly what they did. Heatmaps is a very easy to use feature to test out pages on your website and understand which parts are the most used by a collection of users on your website. Have you ever felt like you have too much information in front of you and don't know what it means? We have a clean and simple interface with easy to understand analytics. Understanding your users is key to learning how to improve your website. View what your users are doing on your site without intruding on their privacy.
    Starting Price: $10 per month
  • 7
    Google Analytics
    Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Understand your site and app users to better evaluate the performance of your marketing, content, products, and more. Access Google’s unique insights and machine learning capabilities to help get the most out of your data. Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers. Process and share your data quickly with an easy-to-use interface and shareable reports. Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more. Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency. Gain deeper insights into how users from your Google Ads campaigns engage with your site.
  • 8
    Matomo Analytics
    Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels. Visit https://matomo.org for more information.
    Starting Price: $19.00/month
  • 9
    Piwik PRO

    Piwik PRO

    Piwik PRO

    The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.
    Starting Price: $500 per month
  • 10
    Semrush

    Semrush

    Semrush

    Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results.
  • 11
    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore.
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    Starting Price: $89 per month
  • 12
    ContentKing

    ContentKing

    ContentKing

    ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings are impacted. Because search engines never sleep.
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    Starting Price: $99/month
  • 13
    Capturly

    Capturly

    Capturly

    Full-scale analytics for your online business. Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Find out which sections of your website attracts your visitors or what they miss. Make better decisions based on real user interactions. Get your business headed in the right direction. With Capturly’s web analytics platform, you can notice important trends as soon as they happen. All your web analytic metrics are at your fingertips. Product analytics helps you to understand how your visitors engage with your website. Get real business insights easily by collecting every data that matters at one place. Watch and analyze recordings of how your visitors are using your website. Find out which features and contents are grabbing their attention. It’s your first step towards conversion rate optimization!
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    Starting Price: $29 per month
  • 14
    Looker

    Looker

    Google

    Looker is a data analytics solution software that helps companies reanalyze business intelligence and data visualization. Users can easily integrate data from across data sources into a single view. With Looker employees can organize data, and make better-educated decisions when they access fresh reliable data.
  • 15
    Visitor Analytics

    Visitor Analytics

    Visitor Analytics

    Visitor Analytics is an accessible way of understanding your website analytics and thus helping your conversions grow. The software is GDPR-compliant and offers a straightforward user experience through statistical dashboards, simple visuals and performance-based comparisons. Visitor Analytics keeps records of website visitors' location and history, bounce rates, pages performance, conversion rates, URL campaigns, referrers, session replays and other valuable data. It also keeps video recordings of visitor behavior on the website (movement, clicks, scrolls, etc), as well as heatmaps - aggregated data about which page elements stand out and which get less attention from visitors and funnels - which pages are being reached by your visitors in a defined process, and wherein this process visitors drop out.
    Starting Price: $5.83 per month
  • 16
    CANDDi

    CANDDi

    Campaign and Digital Intelligence

    CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.
    Starting Price: £149/month
  • 17
    Agile CRM

    Agile CRM

    Agile CRM

    All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact.
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    Starting Price: $8.99 per user per month
  • 18
    AccuRanker

    AccuRanker

    AccuRanker

    AccuRanker is the fastest and the most accurate keyword rank tracker in the world. Our cloud-based software is designed to help you and your company with search engine optimization and organic reach of websites and brands. In-depth analytics alongside the intensely powerful infrastructure makes AccuRanker the No.1 choice for SEO Agencies and Professionals that want accurate, insightful data, on-demand. AccuRanker’s greatest feature is the immediate and real-time keyword updates based on the search engines of Google and Bing. This feature doesn’t only put you ahead of your competitors but also helps you to keep an eye on local searches and your own current position. We track it all: local and global, mobile and desktop, SERP features, competitors - aggregated top 10 competitors from organic listings.
    Starting Price: $109.00/month
  • 19
    Hotjar

    Hotjar

    Hotjar

    Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.
    Starting Price: $99 per month
  • 20
    Moz Pro
    Higher rankings. Quality traffic. Measurable results. From helping you target the right keywords to creating custom reports. Moz Pro removes SEO complexity. How are people searching for your products/services? Knowing which keywords are being used and what questions are being asked can help you create high quality content. Strategically target keywords with accurate keyword volume and difficulty metrics. Save keyword lists that you can track and update as needed.
    Starting Price: $99 per month
  • 21
    Google Marketing Platform
    Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions. Integrated solutions for every marketer. Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.
  • 22
    WebCEO

    WebCEO

    Web CEO

    Automate business marketing and dominate the niche with WebCEO, an SEO software tool suite. Intuitive and quick, WebCEO has an interface that allows users to access information on different campaigns and efforts. WebCEO integrates 22 online SEO tools that any SEO user needs for website audits and analysis, effective keyword niche research, quick domain analysis, safe link building, and more. WebCEO also features White-Label SEO tools that restrict or grant full access to the users' colleagues or clients.
    Starting Price: $39.00/month
  • 23
    Plerdy

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - PopUp smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they shopping cart abandonment. - SEO-alerts - tool that continuously analyses your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
    Starting Price: 29$/month
  • 24
    JustControl.it

    JustControl.it

    GRAHAMSTOWN LIMITED

    JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric.
    Starting Price: $750 per month
  • 25
    TapClicks

    TapClicks

    TapClicks

    TapClicks offers an end-to-end marketing reporting dashboard and operations platform for agencies, media companies, brands, and enterprises. TapClicks enables teams to save time and effort on marketing report generation and distribution, differentiate their service, and grow their business. TapClicks unified marketing operations platform includes tapOrders, tapReports, tapWorkflow, and tapAnalytics.
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