Why is it easier to get unbiased information about a $100 hotel room than a $100,000 piece of software?

In 2012, five entrepreneurs asked themselves this question. The next day, they founded G2.
Today, more than 3M people visit G2.com to read and write authentic reviews about thousands of software products and professional services. So far, we’ve published over 1,000,000 reviews and over 5 million visitors are helping millions of businesses make better buying decisions — and reach their full potential.

We’ve raised $100M to change the way businesses research, buy, and manage their software and services:

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Software is eating the world.

Everything is being automated, which is both a tremendous threat and opportunity for companies. There are tens of thousands of applications on the market. How do you choose the right one?

G2 plays a huge role by providing unique, authentic peer advice in real time.

We give buyers better guidance than traditional analyst firms, which can take up to 2 years to update and publish technology research. That timeline just can’t keep up with the pace of technology.

At G2, we aim to be a trusted source that helps every business professional in the world make better technology decisions.

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Who do we serve?

Every buyer and seller of tech and services in the world.

Buyers

Read unfiltered, unbiased, 100% validated reviews.

Reviews written by actual users -- not “pay-to-play” analysts — that help you avoid the inherent risks of buying business technology.

Leave a Review

Sellers

Get your software or service in front of millions of monthly buyers.

Millions of monthly buyers who trust our marketplace to fail-proof their next crucial B2B purchase.

Claim Your Business on G2

PEAK: Our culture code

Performance

Because this is where it all starts. We all have to do our jobs well.

Entrepreneurship

Because as we grow, we need to strive to improve every single day.

Authenticity

Because all of our reviews are 100% real. And so is the way we communicate internally.

Kindness

Because we believe doing great work starts with compassion and heart.

Reach your peak.
We’ll help you get there.