Futurized - thought leadership on the future
The Future of Marketing is Curation

The Future of Marketing is Curation

October 19, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment.

I’m your host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Join me as I discuss the societal impact of deep tech such as AI, blockchain, IoT, nanotech, quantum, robotics, and synthetic biology, and tackle topics such as entrepreneurship, trends, or the future of work. On the show, I interview smart people with a soul: founders, authors, executives, and other thought leaders, or even the occasional celebrity.

Futurized is a bi-weekly show, preparing YOU to think about how to deal with the next decade's disruption, so you can succeed and thrive no matter what happens.

Futurized—conversations that matter.

In episode 112 of the podcast, the topic is: The Future of Marketing is Curation. Our guest is Professor Michael R. Solomon, Ph.D, Saint Joseph's University, author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization. After listening to the episode, check out:

In this conversation, we talk about the future of consumerism and shopping, what objects mean to us and how that's changing. We discuss the postmodern consumer and the fact that traditional ways to categorize consumers is not helpful anymore.

If you're new to the show, seek particular topics, or you are looking for a great way to tell your friends about the show, which we always appreciate, we've got the episode categories. Those are at Futurized.org/episodes. They are collections of your favorite episodes organized by topic, such as Entrepreneurship, Trends, Emerging Tech, or The Future of Work. That'll help new listeners get a taste of everything that we do here, starting with a topic they are familiar with, or want to go deeper in.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast.  

You have just listened to episode 112 of the Futurized podcast, with host Trond Arne Undheim, futurist and author. If you are interested in Trond's products or services, feel free to check out Futurized.org/store, where you can book a keynote speech, become a sponsor or partner, request a podcast swap, or buy a few of Trond's books, such as Health Tech, Future Tech, Pandemic Aftermath, Disruption Games or Leadership From Below. If you are interested in all of Trond's projects, check out his website, Trondundheim.com which has links to his other podcasts as well as his public appearances.

The topic was: The Future of Marketing is Curation

In this conversation, we talked about the postmodern consumer who defies categorization.

Trond's takeaway: Consumption is such a key part of contemporary society, yet so misunderstood. We all do it, so we all think we know why. This is not the case. Retailers are getting much better at personalized targeting, yet they also fail to predict consumer sentiment again and again, both short term and long term. Why? Because society is more complex than that. I'm glad it is.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 107, The Future of Art and Tech, episode 78, The Next Generation Marketplaces, or episode 52, The Future of Peer-to-Peer. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.

The Futurized team consists of podcast host and sound technician Trond Arne Undheim, videographer Raul Edward D'Trewethan, and podcast marketer Nahin Israfil Hossain.

Please share this show with those you care about. To find us on social media is easy, we are Futurized on LinkedIn and YouTube and Futurized2 on Instagram and Twitter:

See you next time. Futurized—conversations that matter.

Regenerative Medicine

Regenerative Medicine

October 12, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author.

In episode #120 of the podcast, the topic is: Regenerative Medicine. Our guest is Giuseppe Perale, Professor, USI, Founder, IBI SA.

In this conversation, we talk about regenerative medicine's path from scientific discipline to a commercial field. We touch on the true meaning of regenerative which means repair to heal, translational medicine, tissue engineering, stem cells, biofabrication, longevity, the healthspan/lifespan debate and the debacle around the safety and innovation in medical devices.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin.

After listening to the episode, check out:

Trond's takeaway: Regenerative medicine is not just about longevity, this quest to extend humanity towards eternity, it is about something more mundane, but also fundamentally more important, in my mind, which is to avoid unwanted suffering.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode #88, The Future of Virtual Care, episode #67, The Future of Longevity, or episode #19, Digital Health in Future Pandemics. You may, in fact, want to explore any Health Episodes | Futurized - thoughts on our emerging future.

To find us on social media:

Futurized—conversations that matter.

The Future of Thinking

The Future of Thinking

October 5, 2021

Patrick Scannell, author and digital technologist, interviewed by Futurized podcast host Trond Arne Undheim (@trondau), futurist and author.

In this conversation, they talk about how human thought is going through a paradigm shift where we are learning to co-exist with technology in new ways, and what it will take to enable positive human outcomes.

After listening to the episode, check out:

Trond's takeaway: Technology is clearly disrupting thought patterns both at individual and collective levels. But what is the answer? Slow it down in order to better digest it? Another thing is that unless we do digest it, arguably technology doesn't change us much, right? So that's almost like a protective layer. But what the tech adoption process does not protect against is being excluded or being watched. It seems like those who need to reflect more don't always, and those who reflect don't get the limelight on their reflections. How to resolve that conundrum? 

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 101, The Future of Consciousness, episode 73, The Future of Social Learning, or episode 71, Future Tech - a preview.

To find us on social media:

Futurized—conversations that matter.

The Disruption of Failure

The Disruption of Failure

September 28, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author. In episode #106 of the podcast, the topic is: The Disruption of Failure. Our guest is Colin Hunter, CEO of Potential Squared and author of Be More Wrong: How Failure Makes You an Outstanding Leader. 

In this conversation, we talk about How to beat failure at its own game, embracing it, squeezing it for impact, creating playgrounds as a leader and stretching yourself through play, especially by sailing your ship around in rough water. Throughout, we explore how to talk about difficult things.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin.

After listening to the episode, check out:

Trond's takeaway: Failure is such a rich source of growth because it has the seeds of destruction implanted, and there are no guarantees. Yet, there is no alternative to facing your own demons if you want to perform at your best. Does it mean that we should be more wrong? We should at least feel emboldened to be brave, knowing that being wrong is seldom the end of the world although sometimes it feels that way.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 76, The Future of Risk and Resilience, episode 73, The Future of Social Learning, or episode 39, The Future of Flux.

To find us on social media:

Futurized—conversations that matter.

The Future of Hospitals

The Future of Hospitals

September 21, 2021

Dan Vahdat (@DanVahdat), CEO of Huma (@humaforhealth), interviewed by Trond Arne Undheim (@trondau), futurist and author. 

In this conversation, they talk about scaling digital health, post-pandemic opportunities, predictive care at scale, digital care, and is the hospital of the future a building or a distributed care concept, or both?

If you're new to the show, seek particular topics, or you are looking for a great way to tell your friends about the show, which we always appreciate, we've got the episode categories. Those are at Futurized.org/episodes. They are collections of your favorite episodes organized by topic, such as Entrepreneurship, Trends, Emerging Tech, or The Future of Work. That'll help new listeners get a taste of everything that we do here, starting with a topic they are familiar with, or want to go deeper in.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future. If you are interested in Trond's products or services, feel free to check out Futurized.org/store, where you can book a keynote speech, become a sponsor or partner, request a podcast swap, or buy a few of Trond's books, such as Health Tech, Future Tech, Pandemic Aftermath, Disruption Games or Leadership From Below. If you are interested in all of Trond's projects, check out his website, Trondundheim.com which has links to his other podcasts as well as his public appearances.

Trond's takeaway:

The future of hospitals is not going to be a simple thing, digitized or not. Healthcare is fraught with contradictions, complexity, massive costs, and the stakes of life and death. Technology is really only one part of the puzzle. Having said that, we are at the precipice of healthcare tech as a major differentiator and possibly able to bypass some of the complexities and deliver blanket improvements for all, across society. However, more probably, the benefits will first come to the elite.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as If you like this topic, you may enjoy other episodes of Futurized, such as episode 100, [The Future of Medicine is Invisible](The Future of Medicine is Invisible), episode 88, The Future of Virtual Care, episode 82, The Future of Digital Health AI, or episode 55, AI for Medicine. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.

The Futurized team consists of podcast host and sound technician Trond Arne Undheim and videographer Raul Edward D'Trewethan.

Please share this show with those you care about. To find us on social media is easy, we are Futurized on LinkedIn and YouTube and Futurized2 on Instagram and Twitter:

See you next time. Futurized—conversations that matter. 

 

The Future of Cybersecurity

The Future of Cybersecurity

September 21, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author.

In episode #[115 of the podcast, the topic is: The Future of Cybersecurity. Our guest is Bob Gourley, Co-Founder and CTO of OODA LLC and Action Council Member at the Atlantic Council Geotech Center.

In this conversation, we talk about new mental models for thinking about security, zero trust networks, cyberthreat amnesia--you mitigate the threat and forget, the evolution of technology, and we discuss the Red Queen Effect.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin.

After listening to the episode, check out:

Trond's takeaway: Cybersecurity cannot rely on awareness alone, we need to become smarter than that, allowing technology and systematic approaches to help us become more secure. We also need to bake ethics into the discussion. What should we allow, what norms should we work to establish across the international community as acceptable and not acceptable attack spaces and under what conditions?

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode #102, The Geotech Decade, episode #69, The Future of Quantum Security, or episode #14, Post-pandemic Tech.

To find us on social media:

Futurized—conversations that matter.

The Future of Child Abuse Online

The Future of Child Abuse Online

September 14, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author.

In episode #105 of the podcast, the topic is: The Future of Child Abuse Online. Our guest is Chris Wexler, CEO and co-founder of Krunam.

In this conversation, we talk about the business of removing digital toxic waste from the internet using AI to identify Child Sexual Abuse Material (CSAM).

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin.

After listening to the episode, check out:

My takeaway is that Child Abuse Online is a growing problem and there is no simple technology fix. We are dealing with those who push the limits of pornography, one of the most adaptive applications on the internet. Keeping a watchful eye and reporting abuses as we come across them, seems like a sensible approach, supporting businesses such as Krunam, who use AI to fight it, also makes sense. It is encouraging that there now are clever people, technologies, and organizations helping law enforcement with this endemic problem. Regulating the players whose business models touches this area more vigorously would also help.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 28,The Future of Child Trafficking | Futurized - thoughts on our emerging future, episode 96, Practicing Multimodal AI, or episode 16, The Future of Human Perception AI.

To find us on social media:

Futurized—conversations that matter.

The Future of Entertainment

The Future of Entertainment

September 7, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment.

I’m your host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Join me as I discuss the societal impact of deep tech such as AI, blockchain, IoT, nanotech, quantum, robotics, and synthetic biology, and tackle topics such as entrepreneurship, trends, or the future of work. On the show, I interview smart people with a soul: founders, authors, executives, and other thought leaders, or even the occasional celebrity.

Futurized is a bi-weekly show, preparing YOU to think about how to deal with the next decade's disruption, so you can succeed and thrive no matter what happens. Futurized—conversations that matter.

In episode 133 of the podcast, the topic is: The Future of Entertainment. Our guest is Brimstone, entrepreneur, professional wrestler, radio host, actor, author, musician, philanthropist, food critic, as well as a video game hero--and much more. After listening to the episode, check out:

In this conversation, we talk about what the next decade looks like in Brimstone's sphere of entertainment, comics, and wrestling. Entertainment has been here since the beginning of time, from storytelling around the bonfire, to hunting, to Greek theater to gladiators. Everywhere we go, it is about entrancing an audience and standing out from the competition by being unique. What does the future hold? What can all of us learn from a master entertainer?

If you're new to the show, seek particular topics, or you are looking for a great way to tell your friends about the show, which we always appreciate, we've got the episode categories. Those are at Futurized.org/episodes. They are collections of your favorite episodes organized by topic, such as Entrepreneurship, Trends, Emerging Tech, or The Future of Work. That'll help new listeners get a taste of everything that we do here, starting with a topic they are familiar with, or want to go deeper in.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Futurized.org/sponsors.

If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. 

You have just listened to episode 133 of the Futurized podcast, with host Trond Arne Undheim, futurist and author. If you are interested in Trond's products or services, feel free to check out Futurized.org/store, where you can book a keynote speech, become a sponsor or partner, request a podcast swap, or buy a few of Trond's books, such as Health Tech, Future Tech, Pandemic Aftermath, Disruption Games or Leadership From Below. If you are interested in all of Trond's projects, check out his website, Trondundheim.com which has links to his other podcasts as well as his public appearances.

In this conversation, we talked about what the next decade looks like in Brimstone's sphere of entertainment, comics, and wrestling.

Trond's takeaway: The future of entertainment is still about providing a standout performance and building a brand around your personality coupled with your products and services. It is encouraging to learn that entertaining can be rehearsed by anybody, regardless of personality. But rest assured, there is only one Brimstone, this larger than life character, and only one show like Futurized.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 107, The Future of Art and Tech, episode 80, The Future of Personal Development, or episode 54, The Future of AR. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.

The Futurized team consists of podcast host and sound technician Trond Arne Undheim, videographer Raul Edward D'Trewethan, and podcast marketer Nahin Israfil Hossain.

Please share this show with those you care about. To find us on social media is easy, we are Futurized on LinkedIn and YouTube and Futurized2 on Instagram and Twitter:

See you next time. Futurized—conversations that matter.

 

The Metaverse Reality

The Metaverse Reality

August 30, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author. In episode #110 of the podcast, the topic is: The Metaverse Reality. Our guest is Mark van Rijmenam, PhD, Futurist, Founder of Datafloq & Mavin.

In this conversation, we talk about [the organization of tomorrow, the increasing blending of online and offline worlds, reality and virtual reality, into a hybrid reality. In the metaverse, we might find sovereign identities where people and bots work, play, learn and consume, operating in an increasingly virtually empowered world. We discuss the potential of an impending productization of that hybrid reality with unforeseeable consequences.

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin.

After listening to the episode, check out:

Trond's takeaway: The metaverse, for all the hype, is just another version of the internet. It might be a badly designed version, though, and that is not helpful. The upside, perhaps, is that as people embrace virtual worlds they might get some needed break from a tough reality. However, at the moment, the metaverse is looking like it will be productized way early in its lifecycle and that will limit the creation of the kind of innovation space that spurred the internet into a broad humanity expanding platform.]

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode #101, The Future of Consciousness, episode #54, The Future of AR, or episode #68, Industrial-grade Mixed Reality.

To find us on social media:

Futurized—conversations that matter.

Play, Uncertainty and Growth

Play, Uncertainty and Growth

August 24, 2021

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author. In episode #108 of the podcast, the topic is: Play, Uncertainty and Growth. Our guest is Claus Raasted, Futurist, Director at The College of Extraordinary Experiences.

In this conversation, we talk about playful productivity, how learning how to see the world in a different way can unlock growth, designing role plays to expand human professional experiences, how teaching has been in a terrible place for hundreds of years, and about the emotional connection to books. 

Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast. Thanks so much, let's begin.

After listening to the episode, check out:

My takeaway is that using your imagination the fullest extent is becoming an important differentiator in the workplace. To many of us, this has to be learned much like anything else in life, partly because the rest of our human experience serves to do the opposite--provides incentives to unlearning the childlike approach to learning which is so fundamental for staying flexible.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode #123, Regenerative Business, episode #66, The Serendipity of Social Innovation, or episode #90, Upskilling Youth for the 21st Century Bioeconomy, or indeed any of the 20+ Learning Episodes | Futurized - thoughts on our emerging future.

To find us on social media:

Futurized—conversations that matter.

The Future of Art and Tech

The Future of Art and Tech

August 17, 2021

Ben Kovalis, co-founder and CMO at Art.ai, interviewed by Futurized's podcast host Trond Arne Undheim (@trondau), futurist and author.

In this conversation, they talk about what it means to use artificial intelligence to create one-of-a-kind artworks generated entirely by computer algorithms. How and when did it evolve? Does it complement or change art? Is it any different from previous technologies used to innovate artistic expression? What now?

Disclosure: Trond was gifted two AI generated artworks in order to prepare for this episode. The feedback he gets from those who see it is fascinating in itself.

After listening to this episode, check out:

Trond's takeaway: Art and tech have always been linked together by creative artists. Is there a difference when AI gets used in each stage of the artistic process and arguably somewhat independently of human hands? How important is the medium in conveying a message? How can technology and artistry rise above the technology itself if technology gets more and more autonomous? What would happen if society invested as much in AI art as in AI for social media or AI for industrial production? These questions are not resolved but are intriguing to ponder as we enter this puzzling decade.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 101, The Future of Consciousness, episode 68, Industrial-grade Mixed Reality, or episode 79, Futuristic AI.

To find us on social media:

Futurized—conversations that matter.

Tech in Tomorrow’s Learning Organizations

Tech in Tomorrow’s Learning Organizations

August 10, 2021

Michael Leckie, Founding Partner of Silverback Partners LLC, author of the new book The Heart of Transformation, published by Kogan Page, interviewed by Trond Arne Undheim, futurist and author. 

In this conversation, they talk about how organizational change drives technology, behaviors of change--such as focusing on people's 3rds best ideas--and how to build organizational culture.

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Trond's takeaway: Organizational change is perhaps enabled by technology these days but tech has to be carried by people throughout the organization in order to reap the value and avoid being blinded by apparent quick fixes to difficult dynamics within human systems.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 93, Orchestrating the Freelance Economy, episode 91, Two Author-Podcasters Discuss Tech, or episode 94, Workforce, Humanity, and Future Tech. Did you know that you can also find Futurized on YouTube? You may enjoy our professionally produced long and short form clips from the podcast.

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The Future of Freedom

The Future of Freedom

August 3, 2021

Alex Gladstein is Chief Strategy Officer at the Human Rights Foundation, interviewed by Trond Arne Undheim (@trondau), futurist and author.

In this conversation, we talk about Decentralization, Bitcoin v Cash, Human Rights, surveillance states, digital authoritarianism, activism in a digital age, the mixed blessings of encryption, what it means to be an open society, currency neutrality and beyond.

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Trond's takeaway: freedoms need to be protected, one at a time, always, and as society and technology changes, more often that you would think. The future of freedom is only as bleak or bright as we ensure it will become through keeping a close watch.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 102, The Geotech Decade, episode 52, The Future of Peer-to-Peer, or episode 98, Free Speech on Social Media.

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Regenerative Business

Regenerative Business

July 27, 2021

Alan Moore, Designer, Consultant, and Author, interviewed by Trond Arne Undheim, futurist, investor, and author.

In this conversation, we talk about what regenerative business practices truly entail which is to go well beyond sustainability. We discuss how beauty gives us the oxygen needed and how we need to reclaim it, giving ourselves, as architects, designers, creators or innovators, the permission to think about that mysterious, awesome concept and reality of beauty. 

After listening to the episode, check out Alan Moore's social media profile, his company Beautiful Business, and his most recent book, Do Build:

My takeaway is that reclaiming the concept of beauty is transformational both on a personal and a planetary scale, but it cannot happen without introspection, courage, and the power of example. Wonder, joy, and walking in nature can approximate beauty and can give us the inspiration to pursue it in our professional lives. The effects would be healing for the planet, which seems really needed right now, objectively speaking.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 90, Upskilling Youth for the 21st Century Bioeconomy, episode 73, The Future of Social Learning, or episode 66, [The Serendipity of Social Innovation.

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Sustainable Norway

Sustainable Norway

July 20, 2021

Kristian Bye, Director Innovation Norway San Francisco and Palo Alto, interviewed by Trond Arne Undheim (@trondau), futurist, investor, and author.

In this conversation, we talk about sustainable entrepreneurship, and the recent systemic innovation policy implemented by Norwegian strategy at a governmental level resulting in a focus on research and development, grants and funding that incent greentech innovation.

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My takeaway is that [stimulating certain types of innovation at the governmental level is important and can be influential, but does not alone drive overall innovation in the same direction. Entrepreneurs think independently and cannot so easily be incentivized. But working with entrepreneurs in mind certainly helps although in Norway's case, the legacy of stimulating oil and gas production has been far more important and there is a lot of catch up to do to become a leading voice in sustainability. So, sustainable Norway may have both dollars and vision behind it now, but it will, in many people's minds, need to prove its transformational intent throughout this decade to be credible.]

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 102, [The Geotech Decade], episode 70, [The Future of Cleantech], or episode 58, [Building the Southern California of Tomorrow].

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The Future of Consciousness

The Future of Consciousness

July 13, 2021

Divya Chander, PhD, Neuroscientist, Nonresident Senior Fellow, Atlantic Council, interviewed by Trond Arne Undheim (@trondau), futurist, investor, and author.

In this conversation, we talk about how Divya Chander became a physician, neuroscientist, futurist, entrepreneur with the twin passions for exploring the brain and space. I ask her what dreams are. We discuss heightened states of awareness and get to the topic of consciousness: what is it and how to alter it? Divya gets into optogenetics: targeted activation or silencing of light-sensitive protein channels selectively expressed in neurons and how she uses the EEG waveform to monitor brain activity during anestesia. We talk about the Augmentation movement: who are they and what do they want? We explore the body's electric circuitry and eventually get to space travel within and beyond our solar system. Divya is helping to figure out how to create human hybernation and is also involved with SETI, the search for extraterrestrials. Finally, we discuss the need for regulation in outer space. I'll stop here, I think you just have to listen to the episode to find out more. It's a long one.   

After listening to the episode, check out:

Trond's takeaway: In outer space, and when space traveling humans come back, I shall fear humans more than the unknown, such as aliens. Beyond that, I find human augmentation both fascinating and frightening. It will undoubtedly happen, in fact, it is already happening. How soon? How extreme? What will the impact ultimately be? I quite enjoy talking to smart people who think about these things and are involved in shaping our future.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 84, The Origins and Future of Open Science, episode 79 on Futuristic AI, or episode 68 on Industrial-grade Mixed Reality.

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Can the US catch up with the Globalization of Sci-Tech?

Can the US catch up with the Globalization of Sci-Tech?

July 6, 2021

Melissa Flagg, Senior Fellow, Center for Security and Emerging Technology (CSET), Georgetown University, and Nonresident Senior Fellow at the Atlantic Council Geotech Center, interviewed by Trond Arne Undheim, futurist and author.

In this conversation, we talked about Melissa Flagg's upbringing in Missouri, her pharma PhD, road-trip in all 50 states, how she is currently trying to turn moonshine into gin, her shamanic journey, and her views on security, sci-tech, and defense innovation. Why does US policy pretend it is 1975? The decentralization of sci-tech globally and why has the US not noticed? Emerging security threats and challenges. Widening the scope of security threats to environmental challenges (pandemics, climate change). Finally, we discuss science and optimism. 

After listening to the episode, check out 

Trond's takeaway "Sci-tech is in a global state but governments are still in their national state. How long can this last? Regions such as the EU have made great strides to internationalize funding and collaboration, so have many smaller, agile nation states. China is rising faster than almost anybody had predicted both in research dollars, number of researchers, and in specific, strategic domains such as AI. Can the US get away with not doing so? Can it still lead? Does it even currently lead? Many questions here, and a lot of change underway."

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars. If you like this topic, you may enjoy other episodes of Futurized, such as episode 69 on the The Future of Quantum Security, episode 14 on Post-pandemic Tech, or episode 84 on The Origins and Future of Open Science.

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DeepFakes are getting Real

DeepFakes are getting Real

June 29, 2021

Kathryn Harrison, CEO and founder of FixFake, and founder of Deep Trust Alliance, interviewed by Trond Arne Undheim, futurist and author.

In this conversation, we talk about fake news, content wars, cybersecurity, synthetic media, digital avatars, AR/VR, computer-generated imagery (CGI), AI-assisted video calls, fake celebrity porn videos, deep learning specifically Generative Adversarial Nets (GAN) and how people have been editing people’s faces on pictures since the internet started. To what extent is this just innovation and where does it get serious?

After listening to the episode, check out Deep Trust Alliance as well as Kathryn Harrison's social media profile:

Trond's takeaway: "DeepFakes was until quite recently an esoteric topic. We had all seen innocent versions of it on playful apps, but I think many of us assumed it would be easy to tell the real thing. Not any more. The ramifications are enormous. We will soon not know what reality is. We cannot trust documentaries. We risk that others try to misrepresent us online--but also in the real world. What will this do to an already broken trust between people and media institutions? What happens to privacy? What happens to cybersecurity? We should count ourselves lucky that there are people like Kathryn Harrison watching our back. But is it enough? I'm left with more questions that when I started."

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 102, The Geotech Decade, episode 69, The Future of Quantum Security, or episode 28, The Future of Child Trafficking.

Futurized—conversations that matter. 

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DeFi’s impact on Business and Society

DeFi’s impact on Business and Society

June 22, 2021

Julian Hosp, CEO and co-founder of Cake DeFi, interviewed by futurist Trond Arne Undheim.

In this conversation, we talk about how DEFI emerged and what problems it fixes. We cover the problems in centralized finance—centralized control, limited access, inefficiency, lack of interoperability, and opacity. We then discuss the future of the DeFi industry.

After listening to the episode, check out Cake DeFi as well as Julian Hosp's social media profile:

Trond's takeaway: DeFi is now more than a niche phenomenon, it is already in the real world of finance, used for payment, currency creation, and credit scores. DeFi might just alter banking as we know it, but don't count out centralized institutions taking a key role in its rollout, since blockchain can serve many purposes, including contribute to maintaining the status quo.

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 99, Blockchain uncapitalism on desktop PCs, episode 59, The Tokenization of Securities, or episode 44, The Future of Open Finance.

Futurized—conversations that matter. 

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The Future of Medicine is Invisible

The Future of Medicine is Invisible

June 15, 2021

Bertalan Meskó, Director of The Medical Futurist Institute, interviewed by Trond Arne Undheim, futurist and author.

In this conversation, we talk about the emergence of rapid healthcare transformation. Current best practices. We cover the many disruptive forces affecting medicine. How to track trends? What will medicine look like in the next decade? We discuss the advance of digital health and beyond. I find out how Bertalan tracks signals from sci-tech, startups, stakeholder dialogue, and visionary thinking and how he experiments on himself, testing out each medical innovation before recommending it or ever writing or speaking about it. 

After listening to the episode, find out more about The Medical Futurist and check out Bertalan Meskó's social media profile.

Trond's takeaway: "Bertalan's notion that the future of medicine is invisible, seamless, and preventive is a great vision to have. In my own forthcoming book, Health Tech: Rebooting Society's Software, Hardware and Mindset, which is forthcoming on Routledge this fall, I make the point that the grand challenges of our time demand that we coordinate better than ever before. Shaping the future requires being aware of the opportunities and able to capitalize on them. That's where Bertalan is brilliant, making us all aware of the opportunities."

Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, watch Futurized Podcast on YouTube, and rate us with five stars.

If you like this topic, you may enjoy other episodes of Futurized, such as episode 88, The Future of Virtual Care, episode 82, The Future of Digital Health AI, or episode 55, AI for Medicine.

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