Sales engagement software enables the optimization of sales processes by integrating multiple communication and marketing tools into a single platform. Compare the best Sales Engagement software currently available using the table below.
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Lead411
Freshworks
Pop Art, Inc.
Spekit
CallShaper
Demodesk
Groove.co
Veloxy
OnePageCRM
servicePath
InTouch Tool
Nimble
Outreach
Clearbit
HubSpot
DocSend
Cirrus Insight
ClearSlide
Salesloft
Cloze
Snov.io
Screen-Magic Mobile Media Inc
Skedify
Klentysoft
Clickback
Sales engagement platforms, also known as SEPs, have been revolutionizing the way business people can track emails. This technology is typically sold in tandem with sales enablement technology and different types of sales acceleration. Although these products are typically designed for salespeople, there are also marketing efforts incorporated in a manner akin to ABM (account-based marketing) software. These combinations are used to create highly targeted outreach.
Teams dedicated to sales development are taking a great liking to SEPs despite the category's relatively recent emergence. Salesforce and other leading vendors in the marketing tools, email tracking, and CRM spaces are starting to announce products built specifically with sales engagement technology in mind.
Businesses have two primary goals when using a sales engagement platform. The first is to improve employee-customer interactions through various channels of communication. The second goal is to convert these potential customers into paying clients. Most of these products come with features that aid in optimizing productivity, increasing the velocity of sales, improving content, and boosting the overall customer experience.
Although the general function of sales engagement software remains the same, available functions will vary between singular products. The uniform theme present amongst each product is an individual and seamless interface used for analyzing, tracking, executing, and planning interactions with customers across several different platforms, including, social media, live chat, video, text, SMS, phone calls, and, of course, email.
Email has remained the primary form of communication for business overall and sales in particular. For this reason, most vendors have optimized their SEPs for this method of communication. Several of the sales engagement platforms available have email tracking capabilities built into their core in addition to a host of accompanying features like analytics for customer engagement, split testing capabilities, multi-dimensional support, and CRM integration.
Another important capability of this software is the function of scheduling and designing various sales sequences across a wide variety of channels and touchpoints. This makes it much easier to develop custom and unique content. This helps to automate a good portion of the standard workflow and can streamline sales cycles. Quicker sales and more information on account management are two tangible ROIs in regards to SEPs.
When salespeople have trouble understanding the role that sales engagement software can play within their technology stack, it's helpful to visualize it in combination with CRM software. Sales engagement software can essentially act as conductors that help salespeople to combine, organize, and share customer data as it's gathered through a variety of platforms. The CRM acts as the repository for this data.
There are many SEP models with the capability to integrate seamlessly with CRM software. Others get built directly into this infrastructure. Still, there are others that transform a salesperson's email into a management hub.
Integration is one of the main benefits that salespeople experience when using a sales engagement suite. Instead of jumping back and forth between various applications and programs, entering different sets of data, and browsing for specific information, everything is housed in one convenient location.
Despite the recent development of this technology, the vast majority of sales engagement software products offer a standard set of features that revolve around email monitoring and tracking. However, other products include management features for other forms of communication such as social media, text messaging, and phone.
There are some sales engagement suites that have more features. This advanced software tends to focus on boosting customer experience, optimizing content, and providing accurate engagement analytics.
Many sales engagement software is available for a monthly subscription fee. This model is applied to each rep. The more fundamental sales engagement products with email tracking as their primary function can be found for as affordable as $10 per month. However, the advanced SEP software with engagement analytics, conversation across multiple channels, and integration with CRM software is much more expensive. These can cost around $100 per month or more.
Quotes are given if requested since most vendors opt to not include the price on their sites. Many sales engagement platforms also offer a free trial.