Pure360

Pros: What I like about PURE 360 is the fact that we have our own lovely UK based account manager Zoe who is very proactive via email & phone. Her service is 2nd to none & is always looking at ways we can improve the set up of our campaigns & is so helpful with general enquiries. I also like the regular catch-ups & full-service support we've received throughout recent months from PURE 360. They also follow up on any queries until you are completely happy with the outcome.

I also like how easy the platform is when building our email campaigns & has a great analytic reporting tool. I especially like the heat map facility where we can see how recipients have engaged with our emails. I especially like the resend option to recipients that did not open the email with the ITS feature which sends each email at the time each person is likely to open. We have found this extremely effective & have had a great return on investment.

Another great feature is the dashboard function. It gives you a great overview of the performance of all of our campaigns, as well as allowing you to dive deeper and get a more in depth understanding of how each of your campaigns is performing.

Overall is a solid tool for email marketing.

Cons: N/A.

Overall: Very straightforward and user friendly. U.K. based support.

The platform has made it much easier to segment our database & has enabled us to split our data with much more refinement and deliver better, targeted messages. We are also able to keep track of our campaign results giving us more time to focus on other elements on the business.

We definitely get higher opening rates using the subject line selector which has made an impact of generating revenue