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Compare the Top MRM Software of 2021

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MRM Software Guide

What is MRM Software?

MRM software is designed to assist marketing departments in the process of optimizing and managing available assets to streamline marketing operations. Compare the best MRM software currently available using the table below.

  • 1
    Widen Collective

    Widen Collective

    Widen, an Acquia Company

    The Widen Collective® is a cloud-based content hub from Widen, an Acquia Company, that simplifies how digital assets, product specs, and marketing copy are delivered to market. The Collective helps you create, review, manage, distribute, and analyze your content across its entire lifecycle. Supported by the cloud infrastructure of Amazon Web Services (AWS), your marketing and product content will reach new heights and scale with the growth of your business. The Widen Collective platform consists of six integrated applications - Assets, Entries, Insights, Portals, Templates, and Workflow - and an integrations ecosystem of over 50 third-party software technologies. The Widen Collective platform covers multiple solutions serving a range of modern marketing needs, including digital asset management (DAM), brand management, marketing resource management (MRM), and product information management (PIM).
  • 2
    Wrike

    Wrike

    Wrike

    Get full visibility and control over your tasks and projects with Wrike. A cloud-based collaboration, work management, and project management software, Wrike is trusted by leading companies like Airbnb and Verizon to help their teams achieve success. Wrike offers world-class features that empower cross-functional, distributed, and growing teams to take their projects from the initial request stage all the way through to tracking project progress and reporting results. From custom dashboards and workflows to team-specific automation, Wrike has everything you need to work your way. No one else offers this level of versatility. Wrike’s easy-to-use platform adapts to however your team works best so they can deliver more. Work as one with the most versatile shared collaboration platform for every team, function, and department. Connect your entire organization, share ideas, and produce your best work in one place. Sign up for a free trial and see how Wrike can transform your business goals.
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    Starting Price: $9.80 per user per month
  • 3
    Smartsheet

    Smartsheet

    Smartsheet.com

    Smartsheet is an award-winning work management and collaboration platform built to help teams have less talk and more action. With Smartsheet, organizations have access to a powerful platfom that enables them to opem more doors for new ideas, customers, and revenue. Featuring a spreadsheet- like interface, Smartsheet offers tools such as file sharing, Gantt charts, work automation, portals, dashboards, and so much more.
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    Starting Price: $14.00/month/user
  • 4
    Suttle-Straus

    Suttle-Straus

    Suttle-Straus

    We know that your designers want the freedom to be creative and spend time on new projects. To do that, they need an easier way to customize existing marketing materials for different users. We've helped lots of big brands like Sub-Zero, Sherwin Williams, Steelcase and La-Z-Boy lift the customization burden from their design teams by creating customized brand portals for them. We take your art files, turn them into online templates, and give your network self-service access to customize their own materials. You still have control to approve final versions before they download or print. Our customized brand portals are also connected to commercial print and mail workflows at Suttle-Straus, so end users can order marketing collateral, request new signage and trigger direct mail campaigns to their neighborhoods all using approved corporate templates.
  • 5
    TapClicks

    TapClicks

    TapClicks

    TapClicks offers an end-to-end marketing reporting dashboard and operations platform for agencies, media companies, brands, and enterprises. TapClicks enables teams to save time and effort on marketing report generation and distribution, differentiate their service, and grow their business. TapClicks unified marketing operations platform includes tapOrders, tapReports, tapWorkflow, and tapAnalytics.
  • 6
    Screendragon

    Screendragon

    Screendragon

    Screendragon is a leading cloud-based project, resource & workflow management solution designed for the needs of mid-large sized (50+ employees) marketing, agency & professional services teams. We help organizations to streamline their operations, improve speed-to-market and reduce costs. Our software is proven to scale for the needs of global Fortune 100 companies, helping them to solve big complex operational challenges. Longstanding customers of Screendragon include Kellogg's, BP, Sky, JWT & McCann World Group. Screendragon marries powerful functionality with a simple-to-use UX. We empower teams and management with smart digital briefs, custom workflows, visual work-in-progress dashboards, online proofing, resource scheduling , planning and forecasting, time-tracking, budget tracking, reporting and more.
    Starting Price: $26.00/month/user
  • 7
    Paperflite

    Paperflite

    Paperflite

    Paperflite is a marketing collateral and sales content management platform. With Paperflite marketing teams can curate, organize and distribute their content to sales teams, customer success teams and channel partners. Paperflite provides real-time engagement analytics on internal and external user interaction with your content so sales reps can prioritize leads and know when to follow up. Paperflite integrates with industry-leading CRMs and Marketing tools and available across devices.
    Starting Price: $30/month/user
  • 8
    CoSchedule

    CoSchedule

    CoSchedule

    Get more done in less time with the only work management software for marketers. A calendar that helps you see, schedule, and share your marketing. A family of agile marketing products to coordinate your team, projects, and process. The fastest growing marketing work management software. Complete more work. Deliver projects on time. Prove your value. A family of agile marketing products that helps you coordinate your process, projects, and teams. Marketers are expected to do more without more resources. 60% of the workweek is wasted managing work—not completing it. CoSchedule removes time wasters so your team can perform to its full potential. Publish more content to generate a higher ROI by increasing your existing team’s productive work capacity. Eliminate endless email threads, unnecessary meetings, and desk drop-bys to complete 125% more work.
    Starting Price: $40 per month
  • 9
    SAP Marketing Cloud
    Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
  • 10
    Wedia

    Wedia

    Wedia

    Wedia is a provider of Digital Asset Management software solutions for large organizations. We help customers streamline content production, enforce compliance, and deliver the best customer experiences, which ultimately improve sales. We are recognized by industry analysts, including Gartner and Forrester. We serve over 250 brands internationally spanning retail and financial services through pharmaceuticals and automotive.
    Starting Price: $1200/year/admin
  • 11
    BrandMaker

    BrandMaker

    BrandMaker, Inc.

    BrandMaker is the leading SaaS provider of effective and scalable marketing ops management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit the BrandMaker website.
  • 12
    Hive9

    Hive9

    Hive9

    Hive9 enables improved marketing planning and calendaring, accurate marketing budgets and financial management, and robust marketing performance management, including ROI and attribution. Marketing technology and measurement complexity has led to endless data and planning silos, inaccurate dashboards and spreadsheet overload. Marketing departments are continually asked to show the impact of their spending, requiring a different method to plan and measure impact. Hive9 marketing performance management is the new approach. B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based software solution to get one view of all plans and budgets, both of which are tied to pipeline and revenue performance through our extensive suite of martech stack connectors. Marketers can measure what matters, gaining real-­time visibility that enables plans to be adapted to market realities.
    Starting Price: $25,000 / year
  • 13
    Comrads Digital Asset Management

    Comrads Digital Asset Management

    Comrads Solutions B.V.

    Comrads Digital Asset Management, the online hub to organize, manage and share digital assets. With our SaaS application you can find files faster, easily create brand consistent content and shorten the time-to-market of your multimedia campaigns and publications. Comrads offers scalable solutions to meet the specific needs of any organization. Our modules add extra functionalities to our DAM application. Discover all our modules in more detail: - Digital Asset Management - Brand Management - Product Asset Management - Webtop-publishing / Brand Templates - Creative Workflow Management - Marketing Order Management Comrads can rightly call itself a true pioneer in the field of DAM. More than 100k+ marketers, brand managers and designers worldwide use the Comrads' portals on a daily basis. They have a shorter time-to-market and are assured of simplified and consistent collaboration. Comrads enables its clients to utilize the full potential of their valuable marketing materials.
    Starting Price: €250.00/month
  • 14
    BrandMaster

    BrandMaster

    BrandMaster

    BrandMasters Media Bank – DAM (digital asset management software) collects, organizes and enables sharing of brand and marketing assets in one place. Control access and validate assets to avoid publishing assets without authorization. Feature rich with drag and drop, asset analysis, lightbox options, assisted search, image recognition, text filters, version control, asset status, meta data, filters and categorizations. Integrate your DAM with other BrandMaster applications or use as stand alone or integrate with third party vendors. You may even let extenal stakeholders publish directly to your DAM to avoid intermediaries. With our Media Bank, you can share your brand assets and marketing material with ease. Create proper media archives and ensure consistency from a-z.
  • 15
    Marvia

    Marvia

    Marvia

    Marvia is a SaaS-based Local Marketing Automation platform. Our software simplifies every aspect of distributed marketing and enables organizations to centrally control their marketing materials while customizing and publishing them on a local level. Organize, customize, and distribute your marketing content with ease and maximize results with Marvia.
  • 16
    Gryffin

    Gryffin

    Gryffin

    Lack of structure and organization can cause you to lose clients needlessly. With Gryffin, you can effortlessly oversee all of your marketing projects, tasks, and deadlines from a single all-in-one system. Increase your team’s productivity by streamlining task priorities and never miss a deadline again. Plan your editorial calendar, schedule content pieces, and track the status of articles, writers, videos, and any other digital asset, all in one place! Gryffin’s simple, drag, and drop editorial calendar builder will streamline and simplify your content creation workflows. Create and manage link building campaigns from start to finish. From identifying potential targets to following the status of each prospect, you can use Gryffin to track all Blogger and PR outreach initiatives. You can create SEO Experiments to determine how your optimizations are performing. Take action if you see pages or keywords dropping in the rankings, and measure the impact of Algorithmic updates.
    Starting Price: $49 per month
  • 17
    CELUM

    CELUM

    CELUM

    Tell engaging product stories and work better together with CELUM. Digital Asset Management, Team Collaboration, and File Sync & Share converge into one revolutionary, user-focused platform. By truly covering the content lifecycle end-to-end, CELUM allows leading brands to tell engaging product stories and empowers its workforce to work collaboratively like never before. Find, access and use any rich content from any device or system. Provide brand guidelines, share and integrate content. From images to video, from slide decks to technical documentation: CELUM merges product and content into an experience. Accelerate your creative process and go-to-market. Intuitive feedback and approval workflows will finish projects faster with clear accountability. Agile project management meets a new kind of workflow with FlowBoards® – making your team and processes more efficient than ever before.
  • 18
    SnapStrat

    SnapStrat

    SnapStrat

    SnapStrat delivers a customized end-to-end software solution for recurring strategic decisions that enables executives to make more informed trade-offs and then connects the decision to its execution incorporating data ingestion and transformation, scenario modeling, workflow and more. Sephora and Frontier Communications are among our customers. Typically, our customers want to digitally transform a decision process and associated workflow that is currently manual and/or sub-optimized. Our unique platform can support any strategic decision process, some examples are below. What pricing tiers should we offer to which of our customers? How should we allocate our marketing budget across product categories or customer segments? Where and how should we configure distribution center locations ? We can start with a no-risk pilot, only going into implementation when we prove our value.
  • 19
    IntelligenceBank

    IntelligenceBank

    IntelligenceBank

    IntelligenceBank marketing operations software helps content marketers seamlessly manage digital assets, creative content approvals and compliance, and creative project management. Through integrating Digital Asset Management (DAM), online brand guidelines, marketing workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system. Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support with offices in the US, Australia, and Canada.
  • 20
    MRMcentral
    We are a cloud-based Resource, Project and Collaboration Management platform developed specifically for marketers. MRMcentral enables marketing departments to manage all of their branded materials and assets, as well as the people using them, with one comprehensive tool. Centralize all activities and gain real-time information on the status of marketing campaigns and projects. MRMcentral’s DAM is the easy, fast, & smart way to organize all your digital assets. Our solution is designed to improve the efficiency and effectiveness of marketing teams for the maximum utilization of their most important resources: people, time, content & money.
    Starting Price: $50 per month per user
  • 21
    Banjo

    Banjo

    Banjo

    When it comes to managing print, Banjo offers you two choices: hands on or hands off. And whether you’re using it for sales, marketing, or operations, Banjo can help you, produce, store, and distribute your printed materials with maximum efficiency. Your print assets are just that—yours. So no matter whether you need brochures, signage, sales collateral, point of sales materials, or custom packaging, you decide how it looks, what it says, where and when you need it, and who else can get in on the action. No more one off requests to Marketing. Anyone, at any time, can update approved collateral on demand to get what they need in real time. Whether you want to trigger direct mail from your marketing automation platform, automate delivery of individualized event or training materials, or send data-driven transactional mail, Banjo removes the manual labor from print logistics so you can focus on more important things.
    Starting Price: $150 per month
  • 22
    Marcom On Demand

    Marcom On Demand

    Strata Company

    A highly customizable and easy-to-implement MRM tool, Marcom On Demand lets you centrally manage your organization’s brand resources and marketing workflows. With comprehensive asset management, process automation, content customization and an intuitive architecture, MarCom On Demand will help you set your brand free. Streamline your processes and content, overcome operational challenges, and take control of your brand with our easy-to-use marketing resource management (MRM) tools and intelligent customer communications management (CCM) solutions.
  • 23
    ClusterSeven

    ClusterSeven

    Mitratech

    With ClusterSeven Shadow IT Manager, gain control over the hidden spreadsheets and other data assets that put your enterprise at risk. Discover and manage the hidden, sensitive spreadsheets, applications, and data assets that lie outside of IT’s control – and create risk. Now you can easily and efficiently capture and maintain an inventory of the files your organization relies upon and monitor who’s making changes, helping you meet audit and compliance requirements and prevent problems before they impact your enterprise.
  • 24
    Central de marca

    Central de marca

    Central de marca

    Central de marca is a software business formed in 2014 in Spain that publishes a software suite called Central de marca. Central de marca includes training via documentation, webinars, and live online. The Central de marca product is SaaS software. Central de marca offers a free trial. Central de marca includes online and business hours support. Central de marca is brand management software, and includes features such as approval process control, artwork management, asset management, and change management. Product pricing starts at $20.00/month. Alternative competitor software options to Central de marca include Comrads Digital Asset Management, Widen Collective, and IntelligenceBank.
    Starting Price: $20.00/month
  • 25
    Valkre

    Valkre

    Valkre

    Access built-in best practices from leading companies and communities that can be quickly customizable without code; operates stand alone or in CRM and can connect to any system. Enable sales and marketing with value propositions, playbooks, and calculators that are visual, easy to use, customer facing and in CRM. Made possible by providing product management and marketing an engine to collaborate, build, get feedback, and publish their work in real time. Pressure to share and prove ROI for Key Deals with no time to develop professional business cases on their own. Pressure to deliver Leads who understand potential ROI that convert to deals with limited resources.
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