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Yoast SEO

Autor: Team Yoast

Opis

Yoast SEO: wtyczka nr 1 do WordPress SEO

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Szablony meta tytułów i opisów, aby lepiej wykorzystać wizerunek marki oraz spójne wyświetlanie w wynikach wyszukiwania.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] pomoc dla naszych użytkowników Yoast SEO Premium.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

PISZ ZABÓJCZĄ TREŚĆ Z YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian and Slovak.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
  • [Premium] Narzędzie Insights pokaże ci na czym koncentruje się twój tekst. Dzięki temu możesz sprawdzić, czy treść artykułu jest zgodna z frazami kluczowymi.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatyczne podpowiedzi do wewnętrznego linkowania: pisząc artykuł, otrzymasz automatyczne podpowiedzi wpisów do linkowania.
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!

UTRZYMAJ SWOJĄ WITRYNĘ W PERFEKCYJNEJ FORMIE

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] oferuje podglądy treści w mediach społecznościowych, aby umożliwić zarządzanie tym, jak twoja strona jest udostępniania np. na Facebooku lub Twitterze.

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO dla wydawców wiadomości, którzy chcą poprawić swoją widoczność i skuteczność w Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

Zrzuty ekranu

  • Główny panel ustawień w Yoast SEO. Zobaczysz go przy edycji wpisów, stron i własnych typów wpisów.
  • Przykład działania analizy SEO.
  • Przykład analizy czytelności.
  • Przegląd problemów z SEO oraz możliwych usprawnień dla witryny.
  • Wybierz, z których funkcji chcesz korzystać.
  • Łatwo zaimportuj dane SEO z innych wtyczek do SEO, np. All In One SEO pack, HeadSpace2 SEO i wpSEO.de.

Instalacja

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

ZAINSTALUJ YOAST SEO NA STRONIE WORDPRESSU

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Wyszukaj „Yoast SEO”
  3. Włącz Yoast SEO na stronie Wtyczki;
  4. Przejdź do sekcji „po włączeniu” poniżej.

ZAINSTALUJ YOAST SEO RĘCZNIE

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Włącz wtyczkę Yoast SEO z menu „Wtyczki” w WordPress;
  3. Przejdź do sekcji „po włączeniu” poniżej.

PO WŁĄCZENIU

  1. Powinien się pojawić (komunikat do uruchomienia) kreatora konfiguracji Yoast SEO.
  2. Przejdź do kreatora konfiguracji i ustaw opcje wtyczki dla swojej witryny.
  3. Gotowe!

Najczęściej zadawane pytania

Jak działają mapy strony XML we wtyczce Yoast SEO?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Jak dodać moją witrynę do Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

Jak mogę zaimplementować okruszki Yoast SEO?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Okruszki często się umieszcza tuż nad tytułem strony w pliku single.php i/lub page.php. Inna możliwość, która jest szczególnie łatwa w niektórych motywach, to wklejenie kodu na samym końcu pliku header.php .

W większości motywów innych niż WooTheme ten fragment kodu nie powinien zostać dodany do pliku functions.php .
Ewentualnie możesz ręcznie dodać shortcode okruszków do pojedynczych wpisów lub stron: [wpseo_breadcrumb]

Jeśli potrzebujesz więcej informacji albo szczegółowych instrukcji przeczytaj Instrukcję wdrożenia okruszków Yoast SEO.

Jak stworzyć adresy URL noindex (nieindeksowane)?

Yoast SEO zapewnia wiele opcji ustawiania adresu URL lub grupy adresów URL na noindex. Przeczytaj więcej o tym, jak to zrobić w tym przewodniku.

Google pokazuje zły opis, jak to naprawić?

Nie ma nic bardziej denerwującego niż kiedy stwarzasz dobre meta opisy dla swoich wpisów, a Google pokazuje inny opis dla całej twojej witryny w podglądzie wyników wyszukiwania.

Możliwe przyczyny to:
1. Zły opis w kodzie
2. Pamięć podręczna Google jest nieaktualna
3. Manipulowanie wyszukiwanym hasłem
4. Google zignorował meta opis

Tutaj możesz znaleźć więcej informacji o tym, jak rozwiązać problem z błędnym opisem .

Jak często Yoast SEO jest aktualizowane?

Yoast SEO jest aktualizowane co dwa tygodnie. Jeśli chcesz wiedzieć dlaczego, przeczytaj ten artykuł, który wyjaśnia dlaczego wydajemy nową wersję co dwa tygodnie!

Jak mogę uzyskać pomoc?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

Wtyczki, które kupujesz w Yoast, nazywane są „wtyczkami premium” (nawet jeśli Premium nie ma w nazwie) i obejmują cały rok bezpłatnych aktualizacji i pomocy premium. Oznacza to, że możesz skontaktować się z naszym zespołem pomocy, jeśli masz pytania dotyczące tej wtyczki.

Dowiedz się, jak uzyskać pomoc techniczną

Mam inne pytanie niż wymienione tutaj

Your question has most likely been answered on our help center: yoast.com/help/.

Recenzje

bad

4 października 2021
this is not a plugin - this is a seo trim

worse on every update – latest version killed my site

3 października 2021
laetst premium version crashed my site.. it so stupid to work free version with premium simultaneously.. it kills nginx, making site to give 504 timeout errors.. just unbelievable. i cant even get my website indexed on google. terrible plugin

Great SEO and annoying plugin

2 października 2021
If this plugin does not give me 2 or more notifications every single day I would give it a 5 stars, like this 2 is more than enough.
Przeczytaj 27 398 recenzji

Kontrybutorzy i deweloperzy

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Historia zmian

17.3

Release Date: October 5th, 2021

Yoast SEO 17.3 is out today! This release includes general bug fixes to some SEO assessments and improvements to indexables data management. Now is as good a time as any to start optimizing your content with Yoast SEO! Read more about what’s new in Yoast SEO 17.3 in our release post!

Ulepszenia:

  • Improves the accuracy of the Keyphrase in slug assessment by correctly detecting multi-word keyphrases with at least one hyphenated word in the slug.
  • Changes the default color for overall scores to red.

Poprawki:

  • Fixes a bug where the meta description bar indicator color would not always match the color of the assessment bullet.
  • Fixes a bug where the placement variables Category, Name and Tag would not show up in the snippet preview.
  • Fixes a bug where the path of open graph images of the JSON head would be incorrect.

Pozostałe:

  • Adds version management to our indexables framework; this makes the SEO Optimization process more robust, and prepares for future features.

17.2.1

Release Date: September 28th, 2021

Poprawki:

  • Fixes a bug that could lead to a fatal error in the breadcrumbs block for auto-draft posts.

17.2

Release Date: September 21st, 2021

Yoast SEO 17.2 is out now! Yoast SEO comes with many powerful tools that will help you write SEO-proof and readable texts. And as of today, you can also work on your readability in the Farsi language. Readable content is awesome content! Read more about what’s new in Yoast SEO 17.2 in our release post!

Ulepszenia:

  • Completes the readability analysis for Farsi by adding the transition words, consecutive sentences, and passive voice assessments, and by adjusting the sentence length assessment to make it more appropriate for the Farsi language.
  • Improves keyword detection for Farsi by adding more categories to the list of function words. E.g., general adjectives and adverbs category, conjunctions, and articles.
  • Cleans up indexables for posts with an auto-draft post-status, in order to speed-up your admin pages.

Poprawki:

  • Fixes a bug where indexables would be created for post auto-drafts when the SEO optimization is run.

Pozostałe:

  • Loads our help beacon on the workouts page.

Earlier versions

Aby zapoznać się z listą zmian wcześniejszych wersji, wejdź na stronę listy zmian na yoast.com.

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