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Product Analytics Software

Compare the Top Product Analytics Software of 2021

Product Analytics Software Guide

What is Product Analytics Software?

Product analytics software enables businesses to view analytics on how their users and customers are using their product. Product analytics tools let product teams gain insight on their product interactions. Compare the best Product Analytics software currently available using the table below.

  • 1
    Smartlook

    Smartlook

    Smartlook

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.
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    Starting Price: $39 per month
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  • 2
    Google Analytics
    Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Understand your site and app users to better evaluate the performance of your marketing, content, products, and more. Access Google’s unique insights and machine learning capabilities to help get the most out of your data. Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers. Process and share your data quickly with an easy-to-use interface and shareable reports. Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more. Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency. Gain deeper insights into how users from your Google Ads campaigns engage with your site.
  • 3
    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore.
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    Starting Price: $89 per month
  • 4
    Adobe Analytics
    Adobe is a software business in the United States that publishes a software suite called Adobe Analytics. The Adobe Analytics product is SaaS software. Adobe Analytics is product analytics software, and includes features such as attribution modeling and Cross-Channel attribution. Alternative competitor software options to Adobe Analytics include JustControl.it, Funnelll, and Oribi.
  • 5
    Kissmetrics

    Kissmetrics

    Kissmetrics

    Kissmetrics is a software company based in the United States that was founded in 2008 and offers a software product called Kissmetrics. Pricing starts at $500.00/month. Kissmetrics offers training via documentation, live online, and webinars. Kissmetrics is product analytics software, and includes features such as campaign management, conversion tracking, goal tracking, multiple site management, pageview tracking, referral source tracking, and user interaction tracking. Kissmetrics offers business hours support and online support. Kissmetrics offers a free trial. Kissmetrics is available as SaaS software. Some alternative products to Kissmetrics include Countly, Woopra, and Google Analytics.
    Starting Price: $500.00/month
  • 6
    Heap

    Heap

    Heap

    Heap is an insight automation infrastructure for every business. Innovative and feature-rich, Heap helps companies automate user analytics so they can focus on their core business. Heap products include Core, Attribution, Conversion, Enrichment, and Warehouses.
    Starting Price: $500.00/year
  • 7
    Countly

    Countly

    Countly

    Countly is an enterprise grade analytics and marketing platform for mobile, web, desktop and IoT applications with a focus on data liberation and security. Countly is available in two different editions - self hosted or private cloud Enterprise Edition with premium plugins and customisable SLA, and Community Edition with basic plugins and a free-to-use non-commercial license.
  • 8
    Totango

    Totango

    Totango

    Design and run any customer journey, easily and at scale. Everything you need to accelerate your customer success with the most widely adopted all-in-one Customer OS. Select your customer journey or build your own. Out of the box best practice templates for any journey or initiative. Why start from scratch? Securely connect all your customer data for a single, unified view of your customer. Simple to administer and maintain. Manage everything in one platform. It's never been easier to design, run, and measure, your best customer engagements. Automate workflows across your entire organization. Supercharge your digital engagement with hyper-personalized communications for each user. Modular and agile. It’s everything you need to easily get started, monitor, tune and grow.
  • 9
    Indicative

    Indicative

    Indicative

    Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!
    Starting Price: $0.00
  • 10
    Keen

    Keen

    Keen.io

    Keen is the fully managed event streaming platform. Built upon trusted Apache Kafka, we make it easier than ever for you to collect massive volumes of event data with our real-time data pipeline. Use Keen’s powerful REST API and SDKs to collect event data from anything connected to the internet. Our platform allows you to store your data securely decreasing your operational and delivery risk with Keen. With storage infrastructure powered by Apache Cassandra, data is totally secure through transfer through HTTPS and TLS, then stored with multi-layer AES encryption. Once data is securely stored, utilize our Access Keys to be able to present data in arbitrary ways without having to re-architect your security or data model. Or, take advantage of Role-based Access Control (RBAC), allowing for completely customizable permission tiers, down to specific data points or queries.
    Starting Price: $149 per month
  • 11
    LogRocket

    LogRocket

    LogRocket

    LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.
    Starting Price: $99/month
  • 12
    Mouseflow

    Mouseflow

    Mouseflow

    Mouseflow is a behavior analytics platform, used by Product, Marketing, UX Design, and Analytics teams to ensure the highest conversion rates and best website experience. With Mouseflow you can see through your users' eyes with session recordings and understand what grabs their attention with heatmaps. Mouseflow is a unique platform in the market with automatic friction detection (you know which exact recordings to watch) and no sampling across all plans. Heatmaps are built out of the box for all your pages and you can filter them by multiple parameters.
    Starting Price: $29.00/month
  • 13
    Woopra

    Woopra

    Woopra

    Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.
    Starting Price: $999/month
  • 14
    App Annie

    App Annie

    App Annie

    App Annie is the industry's most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market data solution. In 2019, App Annie acquired Libring, an advertising monetization and spend offering. Together, these solutions comprise the industry's most complete mobile performance platform. More than 1,100 enterprise clients and 1 million registered users across all geographies and industries rely on App Annie to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.
    Starting Price: Free
  • 15
    Refiner

    Refiner

    Refiner

    Refiner is a customer survey tool built specifically for SaaS, eCommerce and Membership sites. Ask your users any question while they are using your product with our beautiful & simple survey widgets - on brand and perfectly timed. Refiner integrates into your existing marketing & sales stacks seamlessly. Our integrations allow you to sync survey responses to the tools you already use in real time. Your CRM, email marketing automation platform, your backend API or good old Excel. Refiner helps you to understand who your users really are, what they need and how you can help them achieve their goals. Get started for free today and increase conversion & retention rates with better customer data.
    Starting Price: $29 per month
  • 16
    PostHog

    PostHog

    PostHog

    Understand your users. Build a better product. PostHog provides a full product analytics UX. Analyze trends, funnels, retention and cohorts. It all starts with event autocapture. PostHog autocaptures events and user behavior in your mobile or web app. Understand how traffic really flows through your app. Know the pageviews and actions of every user in your app or on your website. Visualize product trends and retention. Powerful analytics to really understand what your users are doing and how to keep them coming back. Visualize how users navigate through your app or website, and use metrics to understand what needs improvement. Continuously release new features without worrying about breaking changes. Test new ideas quickly and roll out to 10%, 20% or 100% of your users. PostHog can be deployed in your cloud, for painless adoption and onboarding. PostHog is built to scale. That includes our open core pricing model. PostHog can manage your deployment on your infrastructure.
    Starting Price: $22 per month
  • 17
    Snappic

    Snappic

    Snappic

    98% of your visitors leave your website without purchasing. What if you could change that? Retargeting Ads that feel genuine. We analyze each of your visitors, the products they looked at, and learn what they like. Next time they’re browsing Instagram or Facebook they’ll see a highly relevant ad specifically tailored to what they were looking at and other product recommendations. Customers come back and complete the purchase. We dynamically create ads based on products your customers previously viewed. With our Social Dynamic Ads feature, we give you the option to not only use product detail images but also images from your Instagram feed. The results are ads that are more genuine, have more engagement, and perform better. Flexible support via live chat, email and phone. We guarantee that you’ll be able to have any issue resolved within 24 hours. A 4% campaign management fee on the ad spend is applied to all plans.
    Starting Price: $199 per month
  • 18
    Sherlock

    Sherlock

    Sherlock

    The game of SaaS is afoot! Win it with everything your customer-facing teams need to take users from trial to forever. Make your entire product-led stack smarter and more actionable with key product engagement insights. Don't let your teams work in the dark! You don't need another CRM, just a smarter one. Give your go-to-market teams the engagement data they need to do their job, without needing to invest in another, heavy CRM. Modern SaaS is a try-before-you-buy world. Ditch the MQLs for a lead qualification model that highlights leads that will convert. Sherlock tracks engagement and activation over time so your Sales team can focus on product qualified leads and stop chasing dead ends. Sherlock takes all in-app actions and turns them into an engagement score, showing a definitive ranking of your most (and least) engaged users. Multiple users on one account? Sherlock scores at the account level as well.
    Starting Price: $199 per month
  • 19
    OmniPanel

    OmniPanel

    OmniPanel

    Software designed for cross-functional work. Automate your customer insights reporting & case handoffs to internal teams. Bring company-wide focus to key recurring user issues. Set up custom dashboards for specific issue types. Pull all the cases & data context for any issue customers encounter. Work from the same screen to get to the bottom of issues, together. Measure customer sentiment for any specific topic. Go beyond NPS & CSAT and quantify issue value by the $. Themes help you solve recurring customer issues faster. Quickly batch cases together that are representative of any problem you need buy-in to get fixed. OmniPanel pulls in info provided by your helpdesk and connected data sources to expedite your workflow. Never build the same report twice. Set up custom CX dashboards for the issues unique to your business, and let them run automatically. No more tedious tracking of warranty claims, manufacturing mishaps, missing items, or any other customer bottleneck.
    Starting Price: $39 per month
  • 20
    Revenera Usage Intelligence
    Product Usage Analytics for Smarter, Faster Strategy and Roadmap Decisions. Whether defining new features or optimizing your existing product functionality, Usage Intelligence (formerly Revulytics) helps you make better decisions. Collect and analyze actual product usage metrics to understand user engagement and interaction with your software, analyze your install base and build a data-driven strategy for roadmaps, packing, pricing and sunsetting decisions. Enabling analytics in your software applications doesn’t just provide a better foundation for Product Management decisions. Technical and environment data gives insights for Development teams trying to plan for infrastructure and support requirements. Usage Intelligence, the first software usage analytics solution designed for distributed C/C++, .NET, Obj-C and native Java applications on Windows, Macintosh, and Linux, provides deep insight into application usage. See which features are used most and least.
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    FullStory

    FullStory

    FullStory

    Craft a more perfect digital experience. Our digital experience intelligence (DXI) platform provides a complete picture so you can drive digital growth and transformation. Make smarter digital decisions based on user experience data. By combining the quantitative and qualitative in real time, FullStory’s platform eliminates the blind spots in your data. Identify revenue-impacting issues, understand how many customers are affected, and contextualize this data with real user sessions. Empower engineers with the data they need to identify, troubleshoot, and remediate bugs efficiently and effectively. Confidently iterate and improve your digital experiences to keep customers coming back. FullStory serves up a superset of DX data in an accessible, easy-to-use platform. Technical and non-technical teams alike can rely on FullStory for necessary information, reducing costly back-and-forth and increasing throughput.
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    Witbe

    Witbe

    Witbe

    Leading innovation in the Quality of Experience (QoE) industry, Witbe offers an award-winning approach to monitor the QoE delivered to users of any interactive service (telephony, video, web), on any device (PC, smartphone, STB), and through any network (fixed, mobile, OTT). Since its foundation in 2000, Witbe has continually grown and is now trusted by more than 300 clients in 50 different countries. Broadcasters, Operators, Content Providers & App Developers, all rely on Witbe Robots to ensure flawless services. Witbe is a public company listed on Euronext Growth (ALTWIT.PA) and has offices all around the world, including locations in Paris, New York, San Jose, Denver, Montreal, London, and Singapore.
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    Snowplow Insights

    Snowplow Insights

    Snowplow Analytics

    Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies.
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    Fibotalk

    Fibotalk

    Fibotalk

    No sweat one line code implementation. Get all user events like clicks and page changes. Track user experience parameters like load times, crashes, API latencies, and much more on a per user basis. Configure KPIs later. Get active lists like the trial, true evaluators, and losing interest users. With powerful filters find users based on advanced parameters, e.g., who have and have not used certain features or those who come from specific geographies. Deliver non-intrusive announcements in the application. Increase feature adoption, subscription conversion and onboarding success. Nudge users to new releases and premium features with inbuilt call to action option. Net Promoter Score (NPS) is a great indicator of user's perception. Track changing customer sentiments with publish and forget in-product NPS. The feedback request is triggered based on rules, increasing the response rate.
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    Amplitude

    Amplitude

    Amplitude

    Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.
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