Ahrefs

Pros: Clean, easy to read interface that isn't overloaded with complex graphs and charts. I can type in a few keywords and quickly get the keyword data I need.

Cons: I don't understand why a keyword search with one keyword is counted the same as a batch of keywords. Just means I have to do a little more planning before beginning my keyword research. No big deal!

Overall: Had previously used SEMrush which provided a great level of detail but the UI was very cluttered and hard to read. I was overloaded with information that ended up muddying my decision making. Ahrefs gives me what I need in a way that's easy to read and put into action.

Pros: Many options and a lot of insight to use. Good also to see the competition. I found almost everything I expected. I like that every piece of information has online help tooltip.

Cons: Could have a kind of overall structure to help better know what to do, specially for people that are not SEO experts.

Overall: Is a solid product and one we the most amount of data and features I have seen. It gave me good insights and you can export all for future reference even if you stop using it.

Pros: Ahrefs is very easy to deploy and implement the tool. It gives flawless website SEO and optimization. Analytics and link management makes it an amazing platform. It helps to generate traffic from organic sources.

Cons: It's an outstanding website SEO and optimization tool.

Overall: It's an amazing SEO tool to generate organic traffic and user reach for the business website. Overall I used Ahrefs for my website to rank up and increases organic traffic. It's very easy to deploy. Keyword search and link management work flawlessly.

Pros: AHREFS don't need any introduction in in the niche of SEO. It is one of the top 3 tools available for SEO Optimization. The features i love the most of this are
1. Site Explorer, Keyword Explorer
2. Very Easy UI
3. Site Audit, Rank Tracker
4. Competitor Stats
5. Accurate Search Volume

Cons: Its very affordable feature packed SEO tool, it always helps me with the SEO needs. No Complain.

Overall: I've been using Ahrefs from very starting of my career. With every update it becoming better than before. There are certain parameter for which rely only on Ahrefs is Search volume, there are tons of tools available for search volume of any keyword, but the volume from Ahrefs is the most accurate according to my experience. It includes Site Auditor - A very useful feature, it categorize Backlinks, Referring Domains, Organic Keywords, Traffics etc. It basically tells you what are those things which are working for you. Site Audit is there which can help you tack the source of traffic, Backlinks, Broken links and much more. it even tells you, how your competitors are doing, whats working for them. The overall UI is very appealing and easy to understand and use.