Marketing Attribution Software

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Adobe is a software business in the United States that publishes a software suite called Adobe Analytics. The Adobe Analytics product is SaaS software. Adobe Analytics is product analytics software, and includes features such as attribution modeling and Cross-Channel attribution. Alternative competitor software options to Adobe Analytics include Singular, Attribution, and Oribi.

JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric.

Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.

Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test

Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes.

AI Driven Campaign Optimization. Deep learning algorithms converts unique users into your ideal marketing plan. Not every conversion happens right away. When a user arrives at your site, Attributy dives into their historical data up to several months before, recognizing past touchpoints that might influence a purchase decision. This allows the dynamic attribution algorithm to model an extremely accurate picture of a channel’s value. Single-channel attribution tools fall short. Most overestimate the impact of the channel they measure, while underestimating the cumulative, long-term effects of a whole campaign. Attributy’s artificial intelligence algorithm focuses on the user, following individual customer journeys from first touchpoint to purchase. Each ad seen is given credit proportional to its true value in customer conversions.

AnyTrack.io is a conversion tracking platform that syncs your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi-channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence.

DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.

Hive9 enables improved marketing planning and calendaring, accurate marketing budgets and financial management, and robust marketing performance management, including ROI and attribution. Marketing technology and measurement complexity has led to endless data and planning silos, inaccurate dashboards and spreadsheet overload. Marketing departments are continually asked to show the impact of their spending, requiring a different method to plan and measure impact. Hive9 marketing performance management is the new approach. B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based software solution to get one view of all plans and budgets, both of which are tied to pipeline and revenue performance through our extensive suite of martech stack connectors. Marketers can measure what matters, gaining real-­time visibility that enables plans to be adapted to market realities.

Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: - Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. - Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. - Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. Take your conversion tracking to the next level with Leadtosale.

DenGro is a specialist software as a service solution for dental practices. It provides front of house teams with easy to use mechanisms to capture all treatment leads, nurture them and convert as many as possible. Saving time with many integrations, e.g. PMS & Call Tracking. DenGro gives principals and managers the marketing and performance data (e.g. lead attribution, conversion rates) required to understand and influence growth.

ROIVENUEâ„¢ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend.

Click tracking and conversion attribution is the most technical, tedious and least fun part of running your business online — but you also have to get it right. You just can't rely on the stats provided by your ad networks, affiliate networks, autoresponder, shopping cart, CRM or other marketing apps you use. Because individually they simply don't have all the data points necessary to generate accurate and actionable marketing insights. Not to mention, some of them like to take credit for everything! ClickMagick is your objective “Single Source of Truth�? — the one place where you can see all your key marketing metrics and your actual results, with pinpoint accuracy, all in one place. ClickMagick is much more than just a "link tracker", and you can use it to easily track and optimize even the most elaborate sales funnel. For example, ClickMagick Campaigns is our modern tracking solution that uses industry-standard UTMs and “first party�? cookies to track your entire sales funnel.

Ad tracking software for media buyers and affiliate marketers. One-stop solution to the online advertising challenges. Track all ad campaigns in one place. Manage traffic data through advanced rules or do it automatically. Analyze reports data. Optimize your campaign's performance. Collaborate with your team and affiliates through Workspaces and Shared Reports. Stop wasting ad budget and forget about routine. With BeMob you increase your ad campaign performance to get the highest ROI. Forget about 24/7 server monitoring and extra hidden costs. With BeMob you will get one stop solution that provide you with focusing only on your ad campaigns performance. Try BeMob and enjoy ultimately new level of Ad tracking Performance and UX you have used ever. Forget about Server Handling Routine and work with any traffic amount due to BeMob Server Auto Scaling Architecture. Launch and Stop your Campaigns directly without log into you Traffic Source Accounts.

ThriveTracker, "The Ultimate Mobile & Web Tracker for Media Buyers and Performance Marketers"​ is the most advanced performance marketing tracking solution for today’s high volume media buyers, agencies, affiliates and direct response marketers. The platform offers industry-leading customer support and a 14-day free trial, allowing users to see how easy it is to build, track, analyze, and optimize campaign traffic through its state-of-the-art user interface. Also, ThriveTracker is the only mainstream tracking option to be available as either a self-hosted solution, or a cloud-based system, the latter of which is hosted on the largest and most secure Amazon Web Services infrastructure available. We focus on campaign management so you can focus on competition, strategy and scale. As a ThriveTracker User, you can kiss excel spreadsheets goodbye and tell those overpriced trackers to get lost. Our tracking platform has all the tools you need.

Key data for crucial decisions, every day. See the bigger picture, like trends in ROI over time, but never miss out on the details. We help you make confident decisions to fearlessly push your company forward. Track the data points that actually matter for decision making, translated from marketing speak to business speak. See the impact of your decisions in real time. Aphrodite is self-service, GDPR compliant, and runs on SOC 2 compliant servers. We do not keep any data, and you can unlink your accounts at any time. We think manual reporting is going the way of the dodo. With our patent-pending technology and automated daily reports, it's one click, all insights, no hassle. Stay focused on the data that matters. Cross-reference Facebook and Google account data to see ad spend, ad-generated revenue, and organic revenue. Get instant clarity on your financials.

Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity in demonstrating the return on investment of multichannel campaigns. Through automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business. With the help of powerful data visualizations, Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics. Founded in 2015, Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, JD Sports and Forbes. The company is headquartered in Vienna, with offices in London and New York.

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.

Easyence is the only Customer Infastructure dedicated to data-driven retailers. Join 240+ businesses that use Easyence Customer Data Platform and Apps to deliver memorable customer experience. Easyence collects customer events (products, stores, etc.), leverages your current models with smart algorithmes to serve your business, and provides a complete toolkit of applications to your marketing team. Know more about our Saas products • Easyence Data Platform : collect and unify your customers' events across every platform • Easyence Audience App : build audiences and create campaigns, measure your uplift without relying on other teams • Easyence E-Merchandising App : expose the right product to the right customer at right time. • Easyence Attribution App : unify your customer’s touch points across all platforms and channels. • Easyence Insight App: measure and analyze the value generated by omnicanality to understand consumers’ behaviors.

CaliberMind empowers B2B marketers to optimize pipeline and revenue growth by elevating the insights they need. Integrating your entire tech stack with your CRM allows for easy access to marketing ROI. When early funnel activity can be tied to sales productivity, it’s easy to advocate for the tools your team needs to be effective. These insights also make marketing’s value to the organization a no-brainer. Predicting marketing revenue should be easy. The average marketer has two dozen tools in their marketing tech stack, and instead of making insights clearer, merging information is a struggle. See how our customers are using real-time insights to deliver the right message to the right people at the right time. Marketers waste too much time digging through heaps of data to figure out what happened last quarter. With trend data displayed in an easy-to-read format, it’s easy to spot—and correct for—a gap in pipeline two quarters out.

The ability to efficiently obtain, analyze, and maximize the use of data is critical to marketing teams. In the ever-changing adtech industry, the Marketers Operating System™ (m/OS) encompasses the tools marketers need to connect with their customers from identity resolution to audience segmentation and activation. Kochava’s m/OS provides a platform to measure and understand omni-channel marketing from mobile to OTT/CTV and OOH. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective, and the most comprehensive subscriptions management solution, Kochava Subscriptions. Built on a history of customer-driven innovation, we are driven to innovate and create secure and powerful tools for their success. Kochava is trusted by top brands to harness their data for growth.

For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click�?) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.

Impact’s Partnership Cloud accelerates growth. Manage and optimize all of your enterprise’s partnerships through every stage of the life cycle. Maximize the productivity of your partnerships and drive rapid growth. Get the most out of your partnerships across the entire life cycle. Drive significant growth by managing and scaling all types of partnerships. How? Impact Partnership Automation™. Masterfully orchestrate all forms of referral partnerships by automating actions through the unified framework of the partnership life cycle. Take a deeper look at managing partnerships throughout their life cycle. What if you could grow your partnership program two times faster and outpace your competitors by as much as 500% on key KPIs? Partnerships can do that — especially with Partnership Automation. Find out how a variety of partnerships, including influencers, affiliates, and beyond, can be managed throughout their life cycle on one, holistic platform.

Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.