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Market Research Software

Compare the Top Market Research Software of 2021

Market Research Software Guide

What is Market Research Software?

Market research software provides marketing departments with the tools the research, gather, manage, and analyze market and audience data in order to evaluate marketing strategies. Compare the best Market Research software currently available using the table below.

  • 1
    Discuss.io

    Discuss.io

    Discuss.io

    Discuss.io is a smart video platform that helps global brands and agencies plan, execute and share qualitative research conversations at scale. We help enterprise market researchers, UX researchers, product managers, sales professionals, brand managers and CX departments ramp consumer conversations and streamline the workflow. Built by market researchers, key features include live video interviews, mobile screen share, interactive whiteboards, built-in auto translation (100+ languages), powerful tagging and the Respondent Management Hub. Easily create clips of important moments and build a highlight reel that tells a story, without pouring through hours of video. In addition to a world-class technology platform, we can provide a range of market research services such as moderation, human translation, recruiting and program management through our marketplace.
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  • 2
    Harmoni

    Harmoni

    Infotools

    A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics.
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  • 3
    BrandMap® 10

    BrandMap® 10

    WRC Research Systems

    The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response.
  • 4
    Audiense

    Audiense

    Audiense

    Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who�?). Thanks to how those connections are created between consumers (“How they know each other�?), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
  • 5
    SurveyOL

    SurveyOL

    SurveyOL.com

    SurveyOL is professional, effective, and easy. It offers cutting-edge communication and feedback technology, once accessible only for "big" companies, now for small businesses as well. Select from a wide collection of question types including Multiple Choice, Image Choice, Dropdown, Textbox, Comment Box, NPS, Star Rating, Slider, Date/Time, Grid, Rankings, Uploads, and much more. More than 100 free survey templates are available to serve as the foundation for your custom surveys. SurveyOL provides flexible color themes and easy customization of color styles and fonts. You can increase your response rate by sharing your surveys via web, QR code, social media, SMS text messages, email invitations, and website embedding. Its real-time responses and robust analytical tools will help you meet your timeline and budget expectations. You can easily export survey results to Excel, Word, PPT or PDF. With SurveyOL, you can make better decisions.
    Starting Price: $9.90 per month
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  • 6
    Number Analytics

    Number Analytics

    Number Analytics LLC

    Number Analytics is a web based statistical software for marketing research with easy to use interface working on the cloud. It has basic statistical analysis like t-test, ANOVA, regression analysis, and more marketing focused applications like choice based conjoint analysis and perceptual mapping.
    Starting Price: $29.00/month/user
  • 7
    Voxco Online
    Voxco Online is a cloud-based online survey creation and distribution platform for professional market researchers with scripting and design capabilities. Voxco survey software is trusted by Global Brands, Top 50 MR firms & Universities in 40+ nations for 50Mn+ surveys. With features such as a survey design tool, multi-channel invitations, response tracking, behavior reporting, real-time results, advanced reporting, user segmentation, panel creation and management, and much more, Voxco Online provides businesses and market researchers with the tools needed to gather and manage survey responses. In order to assist with survey creation, Voxco Online provides an extensive web survey design tool that allows users to create customized surveys with advanced abilities and features. Businesses can invite participants to complete their surveys using personalized messages across multiple channels. Voxco Online’s secure REST API allows users to integrate their surveys with other systems.
  • 8
    Quirkos

    Quirkos

    Quirkos

    Quirkos gives a visual, cheap and intuitive way to qualitatively analyse text data. Designed around a unique bubble interface, Quirkos is easy to learn and use, giving intuitive insights into data. Live collaboration, side-by-side comparisons and powerful visualisations help users uncover interesting findings. Available as cloud based, or offline software, with identical features and compatibility across Windows, Mac and Linux.
    Starting Price: $6 per user per month
  • 9
    SurveyLab

    SurveyLab

    SurveyLab

    SurveyLab is online survey software build for Customer Experience, Marketing, Human Resources, and Digital teams. It is used by over 85,000 customers in 40 countries. It provides real-time feedback, multi-user, and multi-language support, advanced analytical tools, branding, integration, and more. System provides full support for Customer Satisfaction Surveys, NPS, CES, Market Research, 360 Feedback, Employee Engagement, Employee Satisfaction, Pulse Surveys, Intercept surveys, Mystery shopping, Online Tests, Online Forms, Online Voting, and more.
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    Starting Price: $29.00/month
  • 10
    SurveyMonkey

    SurveyMonkey

    SurveyMonkey

    A global leader in survey software. 20 million questions answered daily. Keep a competitive edge by truly understanding the voice of your customers. Customer satisfaction surveys help you connect at multiple touchpoints to find out exactly what your customers want, need, and expect. Learn what’s working and what’s not directly from your employees. Measure employee satisfaction, conduct 360 reviews, or even send out compliance quizzes. Whether you’re in HR or a team lead, employee surveys help you get the answers you need. Tap into what the world is thinking—whenever you want. Market research surveys make it easy to get opinions from potential and existing customers, test concepts, measure brand awareness, and more. Join the 98% of the Fortune 500 who rely on SurveyMonkey for People Powered Data.
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    Starting Price: $25.00 per user per month
  • 11
    Typeform

    Typeform

    Typeform

    Create and share beautiful online forms and surveys with Typeform, a versatile data collection tool for professionals. Typeform helps users build contact forms, quizzes, employee fedback surveys, suggestion box forms, and so much more. With its smooth and gorgeous interface, users can easily customize their forms to capture the information they need, see every change in real-time, and so much more. The solution also offers over 500 integrations and comes with simple analytics to give quick insights.
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    Starting Price: $25.00/month
  • 12
    Spark Chart

    Spark Chart

    Spark Chart

    Powerful survey software for business consultants and leaders! Create & deploy any type of professional survey. Engage employees and teams to uncover their suggestions and improve performance. Discover what customers say and recommend? Use NPS to measure customer loyalty to brand, company, product or service. 360 degree feedback to find out how leaders are perceived and identify their strengths & development needs? Explore opinions, brainstorm and generate ideas. Conduct research to get a deeper understanding of markets and potential customers. 24 x 7 support & advice from survey experts.
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    Starting Price: $25/month
  • 13
    SurveySparrow

    SurveySparrow

    SurveySparrow

    An Omni-channel Experience Management Platform. Do more than just surveys. Power-up your experience management programs. Deliver an omni-channel experience at all touch points. All data in one place. Customize & share email surveys and get greater open-rates. Customize the subject, body, and share from a custom email address of your choice. White-label your emails and share. Share a scannable QR code for collecting feedback. Generate the code, share it with respondents, and respondents upon scanning can access and take the survey. Generate multiple unique survey links for sharing surveys. You can track these links uniquely and measure survey performance. Use Custom Domain to share surveys in your company’s domain and white-label it. Embed surveys to engage with visitors on your website and customers in your app. Embed the survey as a pop-up card, chatbot for website, or inline embed it. Employ our mobile SDK to quickly create surveys and collect actionable data.
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    Starting Price: $19.00/month/user
  • 14
    Alchemer

    Alchemer

    Alchemer

    Transform into a Customer-Centric Organization with Alchemer (formerly SurveyGizmo). You might want to run a simple survey. You might want to change the world. Alchemer is the only voice-of-the-customer (VoC) and customer-experience (CX) solution that helps you transform to a truly customer-centric organization. By making sure the voice of the customer is heard loud and clear across every decision you make in every department. Hyper-personalized and actioned around the customer – from finding them to keeping them.
  • 15
    Qualtrics CoreXM
    Qualtrics CoreXM is the top rated online survey platform trusted by over 8,500 brands and 99 of the top 100 business schools. With Qualtrics CoreXM, capturing, analyzing, and acting on insights is easy. The flexible platform features offers tools for building beautiful, complex surveys with drag and drop ease. It also comes with powerful survey flow logic options to customize the survey, 100+ question types, mobile and offline capability, best-in-class analysis and reporting, multi-channel capabilities, and a whole range of advanced features. Empower everyone to gather experience insights and take action. Start your Experience Management journey with the right foundations. Hunt down and fix broken experiences across the business with a single System of Action for everything from customer insights to market segmentation.
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    Checker Software

    Checker Software

    Checker Software Systems

    Checker Software Systems is a SaaS company offering integrated Professional Platform for Mystery Shopping Providers and CX / VoC Researchers. Founded in 2005, Checker began as one of the pioneers in the Mystery Shopping software development. Over the years, the platform has grown exponentially with more advanced features that combine Mystery Shopping with Customer experience management through multichannel data collection, full operational workflow, and unified reporting tools. The ability of Checker to provide end-to-end enterprise-level solutions and excellent customer service has won its global recognition worldwide, reaching new partners and clients across 4 continents. With almost 15 years of experience in the business, Checker has grown into a multicultural company with international reach and local representatives in many parts of the world.
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    1000minds Decision Making
    1000minds software helps you understand what matters to people and to make decisions consistently, fairly and transparently. We believe that with better understanding and decision-making, the world will be a better place. That's why we help organizations, individuals and groups to discover what matters to people and to make better decisions. We do this with our online conjoint analysis and multi-criteria decision-making applications.
  • 18
    Key Survey

    Key Survey

    Key Survey

    A Single Integrated Platform to Collect, Manage, and Analyze Feedback. Key Survey’s professional survey software provides the power and flexibility to centralize data and feedback collection across the entire enterprise. Users enjoy a seamless, controlled environment that ensures data is accurate, integrated, and actionable. Enterprise-wide online survey tool. Closed-loop automation and workflows. Integrates seamlessly with existing systems. By moving your customer satisfaction programs to Key Survey, you gain access to the industry’s most robust survey tool with years of experience delivering high-powered customer satisfaction solutions. Advanced survey options let you create the optimal survey experience for your customers that promotes participation and produces a volume of meaningful results for managers to analyze and act on.
  • 19
    MarketChorus

    MarketChorus

    MarketChorus

    MarketChorus provides insights on content and audiences, through the lens of social media. Monitor content trends as they evolve and understand what your buyers (donors, readers, etc.) are reading, who they follow, and who influences them to take action. Automate content discovery. Analyze engagement, trends, and competing content. Extract the social media audience liking, commenting on, and sharing content relevant to your organization. Spot emerging trends, monitor brand mentions, and more.
    Starting Price: $149
  • 20
    Nfield

    Nfield

    NIPO Software

    NIPO Software is a Netherlands software company that was founded in 1979, and offers a software title called Nfield. Nfield offers training via documentation, webinars, live online, and in person sessions. Nfield offers a free trial. Nfield is market research software, and includes features such as data management, email / online, Face-to-Face, panel management, sample management, and survey management. With regards to system requirements, Nfield is available as SaaS and Android software. Costs start at $250.00/month. Nfield includes online support, business hours support, and 24/7 live support. Some alternative products to Nfield include Keeet, Dub InterViewer, and Tellwut Market Research.
    Starting Price: $250.00/month
  • 21
    MediaRadar

    MediaRadar

    MediaRadar

    Founded in 2006, MediaRadar is a software organization based in the United States that offers a piece of software called MediaRadar. MediaRadar offers business hours and online support. MediaRadar features training via documentation and live online. The MediaRadar software suite is SaaS software. MediaRadar is advertising agency software, and includes features such as campaign management and collaboration. Some competitor software products to MediaRadar include Veloxy, Azurepath, and Salesforce.
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    Rybbon Digital Incentives
    Send digital gifts to your customers, employees, or partners through Rybbon. An innovative digital gifts management platform, Rybbon enables market research firms and corporate researchers to personalize and simplify the entire reward experience. Marketers can send and track digital gifts to boost their campaigns, while market researchers can deliver incentives by email as digital gift cards. Rybbon works with leading marketing tools, such as HubSpot, Qualtrics, SurveyMonkey, and Marketo.
    Starting Price: $1.00/one-time
  • 23
    QuestionPro

    QuestionPro

    QuestionPro Inc

    QuestionPro provides powerful online survey software designed to help you make better business decisions. Our easy to use software includes tools for creation, distribution, and analysis of online surveys, polls, forms, and quizzes. Use our advanced features to completely customize the survey experience and power sophisticated analysis. Best of all, our customer support team is available 24X7 to guarantee your project is a success! QuestionPro includes multiple pre-built survey templates and more than 30 question types, which can be used by companies to create questionnaires and personalized surveys. It offers tools to reach respondents through email, integrated pop-ups, and survey posting on social networks including Facebook and Twitter. With over 10 million users across 100 countries, we have provided survey software to Fortune 100 companies, academic institutions, small businesses, and individual researchers for over ten years.
    Starting Price: $15.00/month/user
  • 24
    QuickTapSurvey

    QuickTapSurvey

    QuickTapSurvey

    QuickTapSurvey is a top-rated survey app trusted by leading companies, including Disney, McDonald's, H&M, Nike, and more. With QuickTapSurvey, companies can easily create surveys and mobile forms and capture data anywhere. The app is easy to set up and use, works online and offline on iOS and Android devices, and is secure and scalable. It also includes reporting and analytics tools, enabling brands and businesses to take actionable insights.
    Starting Price: $19.00/month
  • 25
    CheckMarket

    CheckMarket

    CheckMarket

    Enterprise survey software with users in 150 countries. Conduct insightful surveys and gain actionable feedback! Monitor customer experience (CX), employee experience (EX) and engagement. Close the loop with shareable reports, dashboards, alerts and follow-up tools like text analysis, benchmarks, dynamic text,.. Collecting data is just the first step. The real value lies in the efficiency of reporting. We provide you with real-time reporting so you can spot trends earlier, and get the information deep into your organization in order to improve processes. After you are done building an insightful report, share it with others. Create different share links, each with different filters, depending on what you want viewers to see all based on your own operational data, hierarchy and organization. Integrate with Slack, Zendesk, API, CRM & more. Includes unlimited users and works in 49 languages. Clients include L'Oreal, Toyota, Allegiance Bank, Sony, the Government of Canada,...
    Starting Price: $995 per year
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