Audience Intelligence Platforms

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who�?). Thanks to how those connections are created between consumers (“How they know each other�?), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.

The #1 digital consumer intelligence platform. When it comes to understanding consumers, businesses choose Brandwatch ahead of any other tool. Only Brandwatch provides the most historical and real-time consumer data. Only Brandwatch has spent 15 years developing industry-leading AI. Iris, your AI analyst, automatically surfaces insights at a glance. Image analysis uncovers the objects, scenes, actions, and logos in every image. Machine learning classifiers automatically segment data to fit your needs. AI does the heavy lifting for you and reveals insights saving you time. Only Brandwatch provides tools to answer any question about consumers. Analyze data from live surveys, online behavior, and influencers from a suite of connected products Upload your own data to spot sentiment, key topics, and historical trends. Flexible UI can be combined in thousands of ways to find any insight. Choose from 50+ live visualizations to analyze data.

Mediatoolkit is an award-winning media intelligence solution that enables businesses of all sizes to monitor and analyze online conversations across 100+ million sources (including social media) in real-time and in any language. It notifies users the moment their query is mentioned online via email, Slack, or the Mediatoolkit mobile app. If a query starts generating more online buzz than usual, the tool will automatically send a Spike alert. Mediatoolkit also boasts very advanced yet easy-to-understand analytics. More than 2000 chart combinations can be customized, generating reports adjusted to your strategy and business goals, which results in fully unique datasets. That way, users can discover growth opportunities, manage brand reputation and consumer feedback, prevent crises, and identify influencers. Other features include Boolean search and advanced filtering options, custom brand reports and data exports, and unlimited users, keywords, and reports on all paid plans.

Discover, research, and understand audiences, brands and competitors with the most intuitive social listening tool with the only truly unlimited search system. Infegy Atlas offers premier social listening tools and services, helping you understand audiences and consumers like never before. Turn billions of online conversations into actionable consumer insight that can help you with market research, customer persona development, brand research, campaign tracking, competitive intelligence, demographics, industry white space, sentiment analysis, influencers, crisis management and more. Don’t just analyze social data, present it with style.With our reporting platform Infegy Canvas, you can create custom reports with data directly from Infegy’s social listening and intelligence platform. Leverage Canvas for client presentations + full-service reporting, and team meetings to keep everyone up to speed with beautiful reports, no design experience required.

Unified Social Media Marketing Platform. Drive growth by understanding your audience, creating content they love, analyzing engagement and improving cross-channel care. No matter the size of your challenge, we have you completely covered. Socialbakers makes it easy to create and execute the perfect social media marketing strategy, from content planning to audience analytics to precision budgeting. From web to social media, understand who your actual audience personas are based on multichannel data. Our AI analyzes your first party-data and organizes it into personas with a single click. Reduce the cost and time spent on audience research. Instead of relying on expensive static surveys base your research on first-party digital data. The Socialbakers AI uncovers your audience interests and content preferences so you can tailor your campaign strategy perfectly, every time.

ONEcount is a customer data platform (CDP) that combines a full Marketing Activation Platform in one, tightly integrated stack. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. The system features aggregated dashboards, cross-tactic data visualizations, secure third-party data feeds/ETL engine, built-in e-mail marketing capabilities, advertising integrations, social and single sign-on abilities, and a host of other tools to enable cross-sell/upsell initiatives, increase conversions and create personalized 1-to-1 messaging.

Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.

Kwanzoo provides the industry’s first Account-Based Go-to-Market (GTM) platform for mid-to-large B2B Enterprises and high growth SaaS startups. Our platform helps sales, marketing, and customer success teams to generate predictable revenue growth by engaging target accounts and buying teams throughout the customer journey. Generate qualified traffic and engagement from target accounts and personas with Account-Based Advertising. Convert qualified accounts (MQAs) to opportunities with Account-Based Selling. Prioritize accounts for sales outreach by available budget, and reveal site locations of buying teams for specific solution categories with Account-Based Intelligence. Our flexible and transparent model provides deeper insights, and allows for rapid adjustment to meet changing GTM goals. Our customers include HCL, Avalara, Contrast Security, Treasure Data, and others. Our data partners include Oracle | Bluekai, Bombora, D&B, 180byTwo and Kickfire.

Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems�?�—so you can reach them where they hang out. SparkToro crawls tens of millions of social and web profiles to extract data about any describable, online audience.

Listen, engage, and publish using a powerful all-in-one social media marketing and management suite — and connect enriched social data to your marketing with sales and service. Watch this short video to see how every social interaction informs the customer experience with your brand. Analyze conversations from nearly any source to see what your industry and fans are saying. Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or on our mobile app. Watch for fresh topics and trends from convenient customizable dashboards — so your marketing activities are relevant. Drill down to the post level and catch every comment. Listen for consumer reviews and other mentions of your brand across social networks — and use these insights to drive your marketing strategies. Understand the changing needs of customers, react quickly to their concerns, and monitor machine-learning sentiment analysis.

Uncover detailed characteristics of a single social media audience to understand the persona of an audience by itself, or in comparison with others. We deliver deep-dive data points in addition to standard breakdowns by gender, marital status, age, occupation, personal income, and location. Confirm the authentic relationship between an influencer and their audience. Verify whether followers and engagements are real or fake prior to making your final selection of influencers for a campaign. Identify the people, brands, and media that most influence a desired audience. Search network specific databases containing millions of influential social media accounts to quickly qualify a manageable shortlist of influencers who best reach a specified target audience. Analyze audiences of multiple influencers, brands, or other users at once.

Allspark gives you instant access to advanced audience curation & marketing capabilities. Use Artificial Intelligence and data from 1.6 billion users to experience the simplicity of complexity. Curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more. In addition to unique audience insights, visualize your audience to notice trends. Do this in seconds using PlaceMatrix, Near's proprietary repository of building footprints. Activate audiences in marketing platform of your choice. Pre-integrations with TTD, Google Marketing Platform, etc. makes this work seamlessly in real-time. Automate your digital marketing with Jeanie. Spend more time selling and growing your business, and let Jeanie automate most of your brief executions.

Appreciation Engine is online software that helps you capture your users through social login, delivers you user insights you can take action on and deliver a better return on all your marketing and UA activities. Use AE Connect our customer identity and access management (CIAM) tool to capture your users online through social, gaming and streaming services. Implement social login easily in any app or website. Leverage AE Insights, our customer data platform (CDP), to analyze your users and deliver insights into niche interests of your users, the specific influencers they engage with, your competitors they talk to, etc. Know that your digital data is safe, secure and compliant with world-class privacy conscious software so you can protect your users and your business. Use custom seed lists to build unique audiences in Facebook & Google. AE audience seed lists drive up to 9x more online conversions.

Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005.

Smartocto is a smart editorial analytics system that brings actionable data into the newsroom. Our mission is to optimise storytellers' output and make it more relevant, impactful and profitable. With crystal clear modular big screens, insightful historical reports, real-time A/B header and lead-in tests, and actionable notifications, we give them the power to go from data to action and optimise for online success, whether that's impact, engagement or conversion. We come from the newsroom ourselves, so our approach to data is different. Instead of pageviews, we show metrics on loyalty, engagement, impact and more, to help connect the dots between online publishers and their audience. We continue to develop innovative features every day, sometimes together with clients. Take a look at our website to see if smartocto could be interesting for you.

Transform the world's news into real-time business insight. News provides mission critical information for organizations. But the global volume every day is overwhelming, resulting in missed events, misinformed decisions, and ineffective processes.

NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market.

The only platform for all digital customer experiences. Purpose-built to break down silos. Every day, thousands of the world's largest enterprises use Sprinklr to market, advertise, research, care, and engage consumers across 23 social channels, 11 messaging channels, chat, SMS, and email. Why move from fragmented point solutions to a purpose built platform that is unified? Leverage the ability to collaborate across teams and channels with a unified view of the customer, context and content to create better experiences for your customers. Listen to and learn from market, customer, and competitive insights – and take action in real-time. Stop guessing your brand equity metrics by gaining real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction.

From our roots as a press clipping service, to our modern PR software, Burrelles is the most trusted and credible partner in the media data services industry. Our comprehensive media monitoring service still combines human insight with sophisticated technology to provide you with curated coverage from national and local print, broadcast, social media and online sources to ensure you see all the coverage most relevant to you, your organization, and your public relations goals. Professionals in a wide range of industries (like public relations, marketing, research and development, government, non-profits, Fortune 1000) rely on our comprehensive curated content from local and national print, online, broadcast, and social media sources. With our ever-growing source list and flexible media monitoring packages, Burrelles media relations software works within a range of budgets. We tailor subscriptions to each of our client’s specific objectives and requirements.

We help you monitor, understand and influence the world around you. Empowering PR, communications and marketing teams with an intuitive all-in-one product suite, powered by AI-driven insights. In today's always-on world, a marketer's job is never fully finished, which is why we developed a series of products focused on helping you stay on top of your digital strategy and marketing performance. Our suite of products aims to solve the problems faced by modern PR, communications, and marketing professionals. Insights and workflows designed to empower your social media and digital marketing strategy. Access a flexible solution that allows you to monitor social media for relevant mentions so that you can stay ahead of the game—and your competition. With access to unlimited ad-hoc searches and no volume restrictions across more than 20 different channels (including social networks), your social listening capabilities will be unmatched.

Take back control of your digital advertising. Execute programmatic ad campaigns at any scale with our all-in-one digital advertising software. Determine which targeting tactic is right for your campaign goals. Enjoy simple campaign setup and personal support. Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease. Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.

Meet customers where they are and unite stakeholders across the media lifecycle through an integrated platform designed to facilitate mission-critical solutions for Media Intelligence, Media Management, and Media Finance. Extensively connected to the media ecosystem through APIs and bi-directional integrations, and encapsulated by an omnichannel data warehouse, the Mediaocean platform provides unmatched transparency, control, and efficiency for omnichannel advertising. Critical data surfaced where and when it matters most. Tap into an underlying foundation of normalized data and leverage it throughout the campaign lifecycle where it can impact decisions. End-to-end workflow for omnichannel buying at scale. Whether digital or traditional, direct or programmatic, across open or closed ecosystems, leverage a standardized workflow to manage campaigns. Customized media accounting to manage global spend and streamline operations.

Empowering clients to make great decisions. Isentia is your real-time media intelligence and insights solution, helping top-performing communication teams make sense of the world’s conversations. Isentia is your real-time media intelligence and insights solution, helping top-performing communication teams make sense of the world’s conversations. Don’t miss important coverage, conversations or comments with our suite of services, designed to make monitoring quick, easy, and more meaningful. Enhance your strategic communications, be crisis ready and manage your reputation by tracking key messages, issues and audience sentiment across channels, with more accessible and easier-to-use data. Always be the first to know with real-time alerts and real-time analytics that help you spot trends and take action to help your organization build its reputation.

Your new superpower for revealing customer preferences and sentiment. Capture every customer interaction on the web, social or business applications, and turn them into actionable Customer Insights. Understand your brand sentiment, key trends and more. Keep an eye on your competition. With social, web, internal business applications, nothing flies under your radar. Empower any team with curated insights thanks to Affogata's flexible visualization and data export. Act quickly with Affogata's real-time reporting. Don't leave any conversation off guarded. See how your customers react to your campaigns and messaging. Beef up your NPS with sentiment analysis that adds context to the quality of your service. Discover new product features desired by your users, and uncover where your competition is ahead of the game. Identify influencers and underlying trends on your social pages and private groups. Get a bird's eye view of your brand perception and always be on the lookout for threats.