I'm Juozas Šalna from Lithuania. I work as a software engineer and have an approximate knowledge of many things.
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“That the most powerful (and affordable) driver of product growth is surprise, delight, and intrigue. People don’t rave about a product doing what they expected, they rave about it doing something they didn’t expect. Think Tesla’s games, easter eggs in games, etc…these are viral growth tactics that don’t happen unless a product team prioritizes them. And yet we tend to ship products informed by customer research with “MVP” feature lists that seldom optimize for mystery, wonder and delight. Maybe we have it all backwards? Maybe we should make all products fun to breed engagement? You need to add some novelty, edge, and unexpected delight in there to avoid being the better product that nobody notices.”