With crypto, we see a similar pattern: people who dip their toes in the water won’t easily tap in and tap out. You rarely see tweets or proclamations about people who are “done with crypto” - there can be a reputational cost for doing so. You risk external criticism for losing faith early, for giving up on a single project, for choosing incorrectly - it’s your decision, not the actual system, that’s faulty.

It’s easy to get recruited into MLMs: it’s much harder to leave. The promise of financial gain is seductive. When the incentives laid out also include community and ownership, it becomes an easy cost to justify.