Conversion
Design For Conversion
We can help you ensure your website is very easy to use. Designing for conversion places your visitors' experience of your website as a priority measure of success. You can expect that to equate to bottom line results.
You know how to navigate around your website. Are your customers, especially first time website visitors, able to find what they need too?
Do you pique your visitors interest by solving their problems? How do they find their way around your website? How easy is it for them to buy from you? Or get in touch with you? Do you make it easy for your visitors to stay in touch?
Plenty to see here
Your online sales conversion need not be a mystery. With the right tools for the job, you can clearly see how your customers and prospects behave when they use your website.
Do you know which parts of your pages get all the attention and which parts that are simply overlooked? We can help you understand where your web visitors may get stuck on your page, and if they lose interest and leave.
Together we can develop and test strategies that finetune improvements to your sales conversion from your website and online store. Best of all, these changes are measurable and specific. You can see your successes in incremental increases in your bottom line.
Facts Based Strategy
Getting a fresh perspective on your own business is sometimes a challenge. When you know your business well, you can find yourself hemmed in by the certainties of how or why things work the way they do. Those certainties can come with assumptions about just what you can do to make changes.
That's where a little independent fact finding can really help. Together we can get our hands on the tools and crystalise the strategic decisions that need to be made. Let the analytics back the gut instincts with facts.
Improve Customer Retention
Think of it this way. You're investing time and effort getting visitors to your website, once they arrive does your website keep your visitor's interest and lead them closer to becoming a customer?
You can become very clear about the parts of your website that keep your visitors attention, and you can be equally clear about places they lose interest and click away.
Knowledge like this lets you can strengthen what works, and remedy what doesn't.
Test Landing Pages
A landing page is often the first impression a visitor has of your website, particularly if they are finding you via online advertising. There's no need to speculate on the best and most appealing design to spark action from your web visitors.
Now you you can create several versions of the page visitors will see first.
Some arrangements of words, photos and call to action buttons will be better at prompting the action you want from your visitors. Test for yourself and see which version of your landing page is most effective at getting visitors to sign up for your newsletter, make an enquiry or a purchase - whatever your goal is for your page.
Say goodbye to the guesswork and see for yourself which elements and arrangements can lead to the best results.