SEO blog

Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved …

As the world’s second-biggest search engine (after Google), and the world’s second-biggest social network (after Facebook), YouTube can be an incredibly valuable marketing investment for almost every business. The key to getting a consistently high number of views is to create a channel with a compelling offering. But unfortunately, very few businesses succeed in this …

Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will influence how you do your work. In the September 2021 edition of the SEO news …

Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Even if you think that you’re not using a lot of them, make sure to read this post. In it, I’ll explain how …

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing …

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing …

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …

Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help you improve readability. Plus, in …

Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things people search for on YouTube differs greatly from the kind of things they …