Global privacy regulations like the CCPA and GDPR, as well as tech giants such as Apple, have put a brighter spotlight on mobile app technologies and how apps collect data and share it with third-parties. OneTrust’s solution enables businesses to scan for SDKs and IDFA, understand how apps are sharing data with other third-parties, configure a banner to collect consent when needed, and build a centrally located, historical consent database.
1 | Audit Application
Scan application for SDKs, tracking technologies and IDFA
2 | Build UX
Leverage multiple, built-in consent approach options or customize your own
3 | Enable Geolocation
Display unique consent approaches based on the users’ location
4 | Monitor and Optimize
Maintain granular consent receipts and demonstrate compliance over time
5 | Sync Across Devices
Sync consent and preferences across devices to deliver a personalized experience
Scan Your Mobile App to Identify Third-Party Tracking Technologies
- Scan your app to identify privacy permissions, IDFA, frameworks, and SDKs
- Understand third-party trackers on your app by leveraging a pre-categorized database
- Adjust your consent approach based on findings from the scans to demonstrate compliance
- Utilize visual reports for an easy understanding of your app’s privacy health
- Use the scan report to build your “nutrition label” in Apple’s app store
Tailor Your Banner With Custom Styling
- Enable mobile consent banners with a robust user experience to match your brand
- Leverage multiple, built-in consent approach options or customize your own
- Use geolocation rules to automatically display different banners and consent models based on region, country, or state
- Capture who consented, when it occurred, and what they were told upon consenting
- Tailor iOS 14 app tracking transparency pre-prompts to maximize opt-ins on iOS devices
Monitor Consent Rates Over Time
- Maintain granular consent receipts and demonstrate compliance over time
- Build a centrally located, historical consent database for data regulators and auditors
- Utilize detailed analytics and visual dashboards to track the progress of your privacy program
- Export reports that integrate with marketing and IT technologies via OneTrust API
Synchronize Consent and Preferences Across Devices
- Build trust and deliver personalization to audiences across all web, mobile, and OTT applications—without relying on third-party cookies
- Conduct a “cookie-less” sync for consent and preferences across devices to avoid a jarring experience for known end users
- Sync with ID Solutions to identify the end user after consent is given on the first property interaction
Configure iOS Apps to Prompt and Capture IDFA Consent
OneTrust Mobile App Consent enables iOS app owners to scan applications to understand the data being collected for the required App Store “nutrition label”, customize an App Tracking Transparency prompt to display device permission notices and maximize opt-ins, and measure the impact of consent rates with IDFA prompts.