Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that connect with what's happening.
![](https://webcf.waybackmachine.org/web/20211017065252im_/https://cdn.exceedlms.com/uploads/resource_hero_pictures/targets/2002035/w550/create-a-connect-campaign-l-26c-path-hero.jpeg?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy8yMDAyMDM1L3c1NTAvY3JlYXRlLWEtY29ubmVjdC1jYW1wYWlnbi1sLTI2Yy1wYXRoLWhlcm8uanBlZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTYzNDQ1NzE3Mn19fV19&Signature=HJC023VQki-YzmBtxP~mSvGm2H-QuPFM5VS-3oipfntt3iLYd5wD2vsVTSrXFsdfHZYkP3wvvV7k7qbN67E8Yw77JKzhYO0biMLorwMVWbHa16CPA38ImSlBir3UiB3NbGnb3HcH5iZbmV8w7zNuXrBH7aeBKcHVxrOSKKmPuGzIC5fytzCqm3jkw1Ymto0Bvn-UFbUIwhynWnSOvOH2ZF69ptiGrjkLR2-MZhM3ssIIoymZoz1PfeTA-67Ixp8qloZotNrKcRzS4S35eBSAK-UaDuJsMMgIVcxn-gn7rFyrwm9q-e~hapzwE9eB7Po-EZUo634l6g7~0kA9HRAkWw__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that connect with what's happening.