OneTrust for Publishers

Pave the Way to Privacy-First Personalization

OneTrust for Publishers delivers technology that enables businesses to power their customers with control over their consent to sharing data, leading to better segmentation, personalization and addressability across devices, all while meeting compliance requirements using the most widely used consent management platform (CMP) for web, mobile, OTT and CTV applications.

Provide Choice, Build Trust

OneTrust enables publishers to protect and respect end user data, while delivering personalized experiences that are rooted in privacy-first strategies.

Demonstrate Transparency

Empower your audience with tools to control their consent and preferences

Future-Proof Revenue

Monetize content in new ways based on first-party data and integrations with ID solutions

Scale Across Devices

Support for web, mobile apps, OTT, AMP and offline consent and preference collection

OneTrust Solutions for Publishers

Drive Opt-Ins Through Optimization

Build your CMP using out-of-the box templates balance compliance requirements with your brand’s approach to user experience
Easily customize CMP variations with slightly different modifications, such as placement, color, or text, to test which variation gains higher opt-ins
Experiment with template designs, including colors, layouts, text, and more, using A/B testing to determine which variant generates the highest conversions

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Boost Revenue and Addressability

Customize the user experience with consent prompts based on context or re-prompting
Support header bidding and monetize content in new ways based on first-party data
Generate consistent revenue from subscribers using a paywall UI

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Centralize and Signal Valid Consent Downstream

Simplify compliance with CCPA, GDPR, ePrivacy, IAB Europe TCF v2.o, DAA AdChoices and 100s of others
Effectively collect, store, manage and provide proof of user consent across digital assets and physical data collection points
Signal privacy-first consent downstream to SSPs, Pre-Bid and other ad tech vendors

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Authenticate Users Across Devices

Easily manage and optimize user consent collection on all your channels, including mobile, web and OTT
Use direct API calls and native SDKs built for each platform and the corresponding actions to set and read consent and preferences across a variety of platforms
Authenticate end users using identity-based signals and apply a cookie-less sync across devices

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