OneTrust OTT and CTV Consent

Provide Choice, Build Trust

OneTrust enables publishers and advertisers to capture and communicate consent and preferences within Smart TVs, Over-the-Top (OTT) applications and Connected TV (CTV) environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more. As companies build out applications to meet consumer’s increasing digital demand for streaming content, it’s imperative to implement a consent management platform (CMP) to capture, store and signal consent and preferences downstream to vendors, creating a more personalized and engaging viewer experience.

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1 | Audit Application

Scan application for SDKs, tracking technologies and IDFA

2 | Build UX

Leverage multiple, built-in consent approach options or customize your own

3 | Deploy & Integrate

Use Native SDKS for easy deployment and integration

4 | Monitor and Optimize

Maintain granular consent receipts and demonstrate compliance over time

5 | Sync Across Devices

Sync consent and preferences across devices to deliver a personalized experience

Provide Choice and Transparency to Streaming Users

Comply with CCPA Opt-Out of Sale and GDPR Privacy Rights

Integrate OneTrust into OTT applications to support compliance with the CCPA consumer’s right to opt-out of the sale of their personal information within the OTT’s privacy settings. Additionally, give users the ability to exercise their data rights–including the right to access or delete data–through a settings menu.

Collect Clear Opt-In Consent Where Required

Facilitate GDPR and ePrivacy compliance with transparent data processing communications, clear opt-in consent collection when required, and a full audit trail of consent receipts to demonstrate compliance.

Use the IAB TCF 2.0 Framework for Personalization

Configure your OTT CMP using the IAB TCF 2.0 framework to conduct targeted advertising in compliance with the GDPR, while appropriately storing consent and preferences and signaling it downstream to ad tech vendors.

Set Multiple Use Profiles Within Applications

Enable consumer households made up of multiple individuals to manage consent and preferences and allow for granular user controls per individual within OTT or CTV applications.

Synchronize Consent and Preferences Across Devices

Build trust and deliver personalization to audiences across all web, mobile, and OTT applications—without relying on third-party cookies. Conduct a “cookie-less” sync for consent and preferences across devices to avoid a jarring experience for known end users by syncing with ID solutions to identify the end user after consent is given on the first property interaction.

OneTrust's Support for a Variety of Platforms

OneTrust’s OTT App Compliance Solution is comprised of direct API calls and native SDKs built for each platform and the corresponding actions to set and read consent and preferences across a variety of OTT platforms such as Amazon Fire TV, Apple TV, Roku, and smart TVs.