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Our Director of Partner Services for ANZ, Mitchell Greenway, recently had a chance to sit down with
@exchangewire to talk about programmatic trends in the Australian market, and the findings of our recent JAPAC research. Check it out below!https://www.exchangewire.com/blog/2021/09/23/strength-in-australian-programmatic-qa-with-mitchell-greenway-openx/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Our Director of Product Management, Rich Calkins, just wrote an article for
@AdExchanger that clears up some misconceptions about what exactly 1P data is, and contains some advice on how publishers can best use 1P data. Check it out below!https://www.adexchanger.com/the-sell-sider/first-party-data-is-more-than-just-emails/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Great look at our latest publisher researchhttps://twitter.com/MediaPost/status/1438587772286246920 …
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New research! We surveyed a group of our publishers to gain insight into how they are viewing and using 1P data. Check out our press release to see how 1P data is impacting today’s revenue, how excited pubs are about 1P data going forward and much more!https://www.openx.com/company/press-releases/new-openx-publisher-survey-reveals-importance-of-first-party-data-in-publishers-future-plans/ …
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OpenX Retweeted
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@LiveIntent and@OpenX partner on email-based alternative to third-party cookieshttps://bit.ly/3tuLwM5Thanks. Twitter will use this to make your timeline better. UndoUndo -
Earlier today, we announced an extended partnership with
@LiveIntent, to deliver their nonID identifier into the OpenX bidstream. Marketers with audiences based on nonIDs can now easily reach and target them via an OpenX Deal ID. Check out the news below!https://www.openx.com/company/press-releases/94463/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Any publishers want to talk 1P data? Come join us at the
@AdMonsters "Revenue Strategy Session" where we'll be talking with@janameron from@InsiderInc and hosting pub breakout sessions. 1pm ET tomorrow!https://www.admonsters.com/event/revenue-strategy-session-vol-2-first-party-data/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
OpenX Retweeted
I spoke to
@OpenX’s MD Andrew Tu on the company’s 2021 findings about#programmatic advertising in JAPAC The India numbers were particularly interesting and insightful (we’re the most wary of fraud in the region!) (The report was released in collaboration with@exchangewire).https://twitter.com/Campaign_India/status/1423164222066675712 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
OpenX Retweeted
IDFA and cookie deprecation fuel growth in independent adtech in APAC: An
@OpenX and@exchangewire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews. https://buff.ly/3xqNOfe pic.twitter.com/PO5rqvzOyjThanks. Twitter will use this to make your timeline better. UndoUndo -
OpenX Retweeted
TODAY, AUG 4
@2pm SGT | 4pm AEST.@OpenX join us on The MadTech Webcast to discuss findings from the latest ExchangeWire Research Report: The State of Programmatic in JAPAC 2021 . Register here & tune in live:https://zcu.io/QCS1Thanks. Twitter will use this to make your timeline better. UndoUndo -
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Any marketers looking to do more with gaming in programmatic? We're excited to announce today that we have partnered with
@Anzu_io to allow advertisers to leverage in-game ad units across mobile, desktop and consoles. Check out the announcement below!https://www.openx.com/company/press-releases/anzu-and-openx-partner-to-bring-programmatic-in-game-advertising-to-marketers/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Ahead of
@AdMonsters Prebid-focused "Revenue Strategy Session" today,@geekychic spoke with our VP of Product, Tom Levesque, to get his thoughts on all things Prebid. Check out the interview!https://www.admonsters.com/the-current-and-future-of-prebid/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
ATTN: Publishers - We're teaming with
@AdMonsters on a 1 hour event next Wed (July 14) to discuss all things Prebid. It will be a great chance to connect with fellow pubs on everything from tech/operations to revenue strategy. Link to register is below!https://www.admonsters.com/event/revenue-strategy-session-vol-1-prebid/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Great convo talking about some of the key trends we're seeing in APAC.https://twitter.com/exchangewire/status/1412751190010433539 …
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We're happy to announce today that Tom Levesque has joined the company as our new VP of Product. Welcome to the team, Tom!https://www.openx.com/company/press-releases/openx-brings-on-former-prebid-org-president-tom-levesque-to-accelerate-product-development/ …
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Could Prebid be the key to helping publishers prepare for a cookie-less future in 2022 and beyond? Check out an article in
@adexchanger from our Director of Product Management, Rich Calkins, containing some actionable recommendations on what pubs can do.https://www.adexchanger.com/the-sell-sider/prebid-is-the-key-to-unlocking-the-cookieless-future-for-publishers/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Great day 1 at
@AWEurope_ today, including a fantastic chat we had with@SeunOdeneye from@Matterkind. We'll be back on Wednesday, participating in a "Future Finders" interview on the future of programmatic. Hope you can all check it out!pic.twitter.com/xTCmwweDGVThanks. Twitter will use this to make your timeline better. UndoUndo -
OpenX Retweeted
It was great to see
@SeunOdeneye,@Matterkind UK & Ireland MD, featured in the#aweurope line-up. This morning, alongside@OpenX's Emma Lacey, Seun discussed the changing expectation of agencies in today's fast-changing digital media ecosystem Watch here: https://bit.ly/33v4ea7 pic.twitter.com/8ABSWyuMczThanks. Twitter will use this to make your timeline better. UndoUndo
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