Inventory and Content Targeting
Last updated April 1, 2019
Inventory and content targeting enables you to define targeting dimensions related to the inventory itself and the content surrounding that inventory. For example, you could use inventory and content targeting to place an airline company’s ads on specific travel sites, or to place their ads on sites with travel-related content topics.
When you set content targeting, you can specify inventory, such as particular publishers, sites, sections, or ad units to target or block. In addition, you can target inventory attributes such as ad unit size or screen location.
Inventory and Content Targeting Options
| Targeting dimension | Operators | Options |
|---|---|---|
| Ad Unit Size | • Equals • Does not equal | Select from the available IAB ad unit sizes, or enter custom sizes. Depending on the object for which you are setting targeting criteria, the available ad unit sizes vary: • For line items, the available ad unit sizes depend on the Inventory Type setting for the selected line item. • For real-time selling rules, available ad unit sizes depend on the Ad Unit Type setting for the selected rule. |
| App Bundle ID (only available when setting up targeting in deals and packages) | • Begins with • Does not end with • Does not equal • Equals | Enter one or more Bundle IDs to include or exclude. This selection also permits matching All or Any of the listed App Bundle IDs. Note: The maximum number of App Bundle IDs you can input is 500 (total). |
| (Beta) Content Category | • Contains only • Contains any of • Contains all of • Contains none of | Select one or more categories from the drop-down list. After completing your selections, click away from the list. Note: Targeting a top-level content topic does not target its sub-topics. For example, targeting the top-level topic Automotive does not target Automotive: Trucks or Automotive: Cars. However, selecting Automotive: All does target all Automotive content topics. |
| (Beta) Content Duration | Maps to the app.content.len OpenRTB ad request parameter and the content.len query arg in the Ad Request API. Enter the minimum and maximum length in seconds for the content. | |
| (Beta) Content Title | • Equals • Does not equal • Ends with • Contains • Begins with • Does not end with • Does not contain • Does not begin with | Enter the title of the content, such as a movie or TV show. Then click the + icon. The title appears in quotation marks. You can add multiple titles, using any operator for each one. |
| Content Topic | • Contains only • Contains any of • Contains all of • Contains none of | Select one or more content topics to include or exclude. Note: Targeting a top-level content topic does not target its sub-topics. For example, targeting the top-level topic Automotive does not target Automotive: Trucks or Automotive: Cars. However, selecting Automotive: All does target all Automotive content topics. |
| Content Type | • Equals • Does not equal | Select one or more content types to include or exclude. |
| Inventory | • Equals • Does not equal You can also use a combination of including and excluding. | Include or exclude the following: • Networks • Publishers • Sites • Ad units • Ad unit groups You can only target inventory that your user account has access to. |
| Page URL | • Equals • Does not equal • Ends with • Contains • Begins with • Does not end with • Does not contain • Does not begin with | Enter one or more page URLs to include or exclude. This field is case-sensitive. The maximum number of URLs you can input is 500 (total). |
| Referring URL | • Equals • Does not equal • Ends with • Contains • Begins with • Does not end with • Does not contain • Does not begin with | Enter one or more referring URLs to include or exclude. Note: This field is case-sensitive. |
| Screen Location | • Equals • Does not equal | Select screen locations to include or exclude. |