Reporting to OpenX
Last updated on November 30, 2020
Below are the metrics integrated partners must report to OpenX for OpenRTB server-to-server (S2S) supply integrations.
NOTE
You must report on the metrics below on a daily basis. If daily reporting is unavailable, send reports as frequently as possible with a daily roll-up available. The largest acceptable interval for reporting is on a weekly basis.
You can make this data available to OpenX preferably through user interface log-in credentials or other means to query your API.
| Metric | Description |
|---|---|
| Bid requests to OpenX | Quantity of requests for bids you made to the OpenX Ad Exchange. |
| Valid bid responses from OpenX, differentiating: • Positive bids (Bids returned with a price over $0.00). • “No bid response” bids. | Quantity of valid bid responses you received from the OpenX Ad Exchange. |
| Winning bids | Quantity of bids which won within your auction. |
| Billable/sold impressions | Quantity of impressions for which an OpenX Ad Exchange bid’s creative both rendered and served. |
| Revenue | Revenue received from impressions, overall. |
| Losses, broken down by loss reasons, such as: • Timeouts and timeout rate.For example, the percentage of requests for which you did not receive a response from OpenX or OpenX responded too late. • Errors • Creative issues. For example, creative ID missing, blocked creative attribute, or non-secure creative. • Bidding issues. For example, no bids, bid below the floor, or outbid by competition. • Advertiser issues. For example, advertiser not allowlisted, or blocked advertiser. Note: You may organize your data differently. However, for the most optimized integration possible, please provide the most granular loss-related information possible. Sometimes loss reasoning is code-based (for example, 401 or 402). If so, please send code definitions. | Quantity of losses and explanations for their causes. |