Programmatic Direct Deals
Last updated on August 10, 2020
Programmatic Direct deals enable you to contract directly with leading publishers for access to high-quality inventory.
OpenX supports the following types of deals:
| Type of Deal | Description |
|---|---|
| Preferred deal | A pre-negotiated arrangement between a publisher and a demand partner to purchase inventory at a fixed price. |
| Private auction | An arrangement between a publisher and one or more demand partners to sell inventory to the highest bidder above a set floor price. |
| Real-time Guaranteed | An arrangement that enables a demand partner to secure a volume guarantee by forecasting their audience and negotiating a fixed CPM with the publisher. |
Bid requests include the BidRequest.imp.pmp.deals object when the impression is eligible for one or multiple deals.
Getting Started with Programmatic Direct
- If you are already integrated with OpenX via OpenRTB for real-time bidding, but are not yet receiving deal opportunities in requests, contact your Platform Development Manager to enable Programmatic Direct access for your account.
- When creating a traffic set, select the Programmatic Direct buying model.