Link Search Menu Expand Document

PDF

Metrics and Dimensions Reference

Demand Partners

Last updated on November 7, 2019


This page contains a reference of Metrics and Dimensions per data view.


CPR (Context/Placement/Response)

Dimensions
  • Hour
  • Page Domain
  • Bundle ID
  • User Device Manufacturer
  • User Operating System
  • User Browser Name
  • User Geo Country
  • Is Opt-In
  • API Frameworks
  • Playback Methods
  • Protocol
  • DSP Account ID
  • Traffic Set ID
  • Device Type
  • Distribution Channel
  • Media Subtype
  • Placement Subtype
  • Bid Response Deal ID
  • Buying Model
  • OpenX Endpoint Location
  • Ad Size
  • Traffic Set Name
  • DSP Account Name
  • Category
Metrics
  • Paid/Billable Impressions
  • PMP Paid/Billable Impressions
  • PMP Gross Revenue (DSP Currency)
  • Impressions With Click Macro
  • Clicks
  • Spend (DSP Currency)
  • Click Thru Rate
  • Spend CPM (DSP Currency)

RTB Health Stats

Dimensions
  • DSP Account ID
  • DSP Currency
  • User Geo
  • OpenX Facility
  • Domain
  • Delivery Medium
  • Device Type
  • Creative Type
  • Presentation Format
  • Presentation Subformat
  • DSP Account Name
Metrics
  • Bid Response Rate
  • Error rate
  • Timeout Rate
  • Win Rate
  • Zero Bid Rate
  • Bid Requests Sent
  • Bid Response
  • Spend (DSP Currency)
  • Wins
  • Throttle Rate
  • Empty Rate
  • Error Rate
  • Timeout Rate
  • Bid Rate
  • Bid CPM (DSP Currency)
  • Spend CPM (DSP Currency)

Near Real-Time

Dimensions
  • Hour
  • Page Domain
  • Bundle ID
  • User Device Manufacturer
  • User Operating System
  • User Browser Name
  • User Geo Country
  • Is Opt-In
  • API Frameworks
  • Playback Methods
  • Protocol
  • DSP Account ID
  • Device Type
  • Distribution Channel
  • Media Subtype
  • Placement Subtype
  • Bid Response Deal ID
  • Buying Model
  • OpenX Endpoint Location
  • Traffic Set Name
  • DSP Account Name
  • Category
Metrics
  • Paid/Billable Impressions
  • PMP Paid/Billable Impressions
  • PMP Gross Revenue (DSP Currency)
  • Impressions With Click Macro
  • Spend (DSP Currency)
  • Spend CPM (DSP Currency)