Descrição
Yoast SEO: O plugin Nº 1 em SEO para WordPress
Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.
Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.
Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.
GET AHEAD OF THE COMPETITION
To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.
Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.
Cuidando do SEO do seu WordPress
Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:
- Automated technical SEO improvements, like canonical URLs and meta tags.
- Advanced XML sitemaps; making it easy for Google to understand your site structure.
- Title and meta description templating, for better branding and consistent snippets in the search results.
- An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
- Full control over site breadcrumbs, so that users and search engines always know where they are.
- Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
- [Premium] E-mail support for our Yoast SEO Premium users.
- [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
ESCREVA CONTEÚDO ESTUPENDO COM YOAST SEO
We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:
- SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
- Readability analysis: ensures that humans and search engines can read and understand your content.
- Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian and Slovak.
- A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
- Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
- [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
- [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
- [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
- [Premium] Optimize your content for synonyms and related keyphrases.
- [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
- [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
- [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
- [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
MANTENHA SEU SITE EM PERFEITAS CONDIÇÕES
Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:
- Tuning the engine of your website, so you can work on creating great content!
- Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
- Translating your content to structured data where possible, to help search engines understand your website.
- Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
- [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
- [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
TRUST THE EXPERTS
Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.
Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.
GET PREMIUM SUPPORT
The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.
Did you know that Yoast SEO Premium contains a lot of extra features:
- A redirect manager that prevents “404: page not found” errors
- Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
- Internal linking blocks to structure your site easily.
- Internal linking suggestions while you’re writing.
- Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
- Cornerstone content checks that point search engines to your most important pages.
- Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.
If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!
OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO
Check out these SEO add-ons by Yoast:
- Yoast Local SEO optimizes your website for a local audience.
- Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
- Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
- WooCommerce SEO for all online shops that want to perform better in the search results and social media.
These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.
Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!
INTEGRATIONS
Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:
- The WordPress block editor (or ‘Gutenberg’ editor).
- The official AMP plugin, which changes your templates to use the ‘AMP’ HTML format.
- Google’s Web Stories plugin, which helps you to create ‘web stories’.
- The Advanced Custom Fields plugin, when you also activate the ACF Content Analysis for Yoast SEO plugin.
- The Elementor website builder.
- Zapier, which helps you automate your publishing flow.
- Algolia integration to improve the quality of your site search.
BUG REPORTS
Quer registrar um erro no Yoast SEO? Recomendamos que você faça isso no repositório do WordPress SEO. Note que o GitHub não é um fórum de suporte e problemas (issues) serão encerrados se não cumprirem os requisitos.
READ MORE
Want more information on search engine optimization and Yoast SEO? Have a look at:
- O site oficial do plugin Yoast SEO.
- The Yoast SEO Help center.
- WordPress SEO – Guia definitivo por Yoast.
- Other WordPress Plugins by Team Yoast.
- Also follow Yoast on Facebook, Instagram & Twitter.
Imagens de tela
A caixa de informação geral do plugin Yoast SEO. Você vai ver isso na edição de páginas, posts e tipos personalizados de posts. 
Exemplo do recurso de análise de SEO. 
Exemplo de funcionamento da análise de legibilidade. 
Visão geral de problemas relacionados a SEO e possíveis melhorias. 
Controle sobre quais funcionalidades você quer usar. 
Importe facilmente dados de outros plugins de SEO como All In One SEO pack, HeadSpace2 SEO e wpSEO.de.
Instalação
Começar com o Yoast SEO consiste em apenas dois passos: instalar e configurar o plugin. O Yoast SEO foi criado para funcionar de acordo com as necessidades do seu site, então não se esqueça de olhar todas as configurações do assistente do Yoast SEO como explicado no passo “após ativação”!
Instalar o Yoast SEO de dentro do WordPress
- Acesse a página de plugins em seu painel e selecione ‘Adicionar novo’;
- Pesquisar por ‘Yoast SEO’;
- Ative o Yoast SEO na sua página de plugins;
- Vá para ‘Depois da ativação’ abaixo.
Instalar o Yoast SEO manualmente
- Faça o envio da pasta ‘wordpress-seo’ para o diretório /wp-content/plugins/;
- Ative o plugin Yoast SEO através do menu ‘Plugins’ no WordPress;
- Vá para ‘Depois da ativação’ abaixo.
Depois da ativação
- You should see (a notice to start) the Yoast SEO configuration wizard;
- Go through the configuration wizard and set up the plugin for your site;
- Tudo pronto!
FAQ
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How do the XML Sitemaps in the Yoast SEO plugin work?
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Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps. -
Como adiciono meu site no Google Search Console?
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It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.If you want more details steps, please visit our article on our help center.
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The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.
To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:<?php if ( function_exists( 'yoast_breadcrumb' ) ) { yoast_breadcrumb( '<p id="breadcrumbs">','</p>' ); } ?>Common places where you could place your breadcrumbs are inside your
single.phpand/orpage.phpfile just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code inheader.phpat the very end.In most non-WooTheme themes, this code snippet should not be added to your
functions.phpfile.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages:[wpseo_breadcrumb]Se você precisar de mais detalhes ou um guia passo a passo, leia nosso Guia de implementação de caminho de navegação (breadcrumbs) para Yoast SEO.
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How do I noindex URLS?
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O Yoast SEO oferece múltiplas opções para configurar a URL ou grupo de URLs como opção de não indexação. Saiba mais sobre como fazer isso neste guia.
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Google mostra a descrição errada, como arrumar isso?
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Se você criou ótimas meta descrições para as postagens do seu blog, nada é mais irritante do que o Google mostrar uma descrição completamente diferente no trecho de resultados de pesquisa.
Possíveis causas podem ser:
1. Erro na descrição do código
1. Cache do Google desatualizado
1. Manipulação do termo de pesquisa
1. A meta descrição foi ignorada pelo GoogleVocê pode saber mais aqui sobre como resolver problemas com descrições erradas.
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Com que frequência o Yoast SEO é atualizado?
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O Yoast SEO é atualizado a cada duas semanas. Se você deseja saber os motivos, leia este post sobre a razão de termos lançamentos a cada duas semanas!
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Como obtenho suporte?
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As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.
Os plugins adquiridos no Yoast são chamados “Plugins Premium” (mesmo que Premium não esteja no nome) e incluem um ano completo de atualizações gratuitas e suporte Premium. Isto significa que você pode entrar em contato com nosso time de suporte caso tenha alguma pergunta sobre o plugin.
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Tenho uma pergunta diferente das listadas aqui
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Your question has most likely been answered on our help center: yoast.com/help/.
Avaliações
Colaboradores e desenvolvedores
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Colaboradores
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Registro de alterações
17.2
Release Date: September 21st, 2021
Yoast SEO 17.2 is out now! Yoast SEO comes with many powerful tools that will help you write SEO-proof and readable texts. And as of today, you can also work on your readability in the Farsi language. Readable content is awesome content! Read more about what’s new in Yoast SEO 17.2 in our release post!
Melhorias:
- Completes the readability analysis for Farsi by adding the transition words, sentence beginnings and passive voice assessments, and by adjusting the sentence length assessment to make it more appropriate for the Farsi language.
- Improves keyword detection for Farsi by adding more categories to the list of function words. E.g., general adjectives and adverbs category, conjunctions, and articles.
- Cleans up indexables for posts with an
auto-draftpost-status, in order to speed-up your admin pages.
Correção de bugs:
- Fixes a bug where indexables would be created for post auto-drafts when the SEO optimization is run.
Outro:
- Loads our help beacon on the workouts page.
17.1
Release Date: September 7th, 2021
Yoast SEO 17.1 is out today! In this release, you’ll find a couple of small changes that’ll help you write great titles that stand up to Google’s scrutiny. It also includes some behind-the-scenes improvements, including several fixes for our indexables data management. For now, please enjoy Yoast SEO and write the best possible content in the language of your choice! Read more about what’s new in Yoast SEO 17.1 in our release post!
Melhorias:
- Improves the performance of saving posts by excluding unchanged items, especially noticeable on posts with many links.
- Stops showing the SEO Optimization notification on non-production sites.
- Improves the filtering of function words in Dutch, English, Indonesian, Russian, and Spanish by including time-related words like ‘minute’.
- Updates the styling of our Google preview, to reflect the updated styling of the Google search results.
- Stops warning users when they have short titles, because concise, specific titles are less likely to be altered by Google.
- Removes the
|and~separator options from titles, because Google frequently replaces these in search results.
Earlier versions
Para ver o registro de alterações de versões anteriores, por favor visite o registro de alterações em yoast.com.