Consumer goods manufacturers work in a sophisticated and fast-paced industry. They are constantly responding to changing consumer-driven trends and expectations, especially in today's globally expanding middle class and urbanized populations.

Customers are researching, buying and taking delivery of their purchases in different ways, requiring not just multi-channel but omni-channel strategies. They want products to be produced and supplied sustainably, and to pay less for them. And emerging markets are no longer just centers of production; they are becoming major areas of consumption too.

In response, your supply chain needs to be efficient, agile, optimized and sustainable, using approaches like dedicated or multi-user warehousing, cross-docking and carbon monitoring to meet these demands.