Empower every team with good data
Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company
![Screens](/web/20210926095936im_/https://segment.com/_next/static/images/EmpowerScreens-0b038b216fa08d3eea78f51cb7ab86e5.png /_next/static/images/EmpowerScreens@2x-bfd4de0289809daa831844505edd85ff.png 2x)
![Diagram](/web/20210926095936im_/https://segment.com/_next/static/images/EmpowerDiagram-f2aaf9c55c6c5bc70bcac1c2f9d7ad8e.png)
Marketing
Single view of the customer.
Real-time audiences.
Product
Get data right.
Understand your customer
Engineering
One API. Cleaner code.
Best-in-class SDKs.
Segment for Marketing Teams
Single view of the customer
Unify your customers’ touch points across all platforms and channels.
Explore Segment for Marketing![Single view of the customer](/web/20210926095936im_/https://segment.com/_next/static/images/MarketingTabs-1-f9be3c1525de187f3d31a8d5a667ae22.png)
Segment for Marketing Teams
Real-time Audiences
Target the right customer with the right message at the right time. Build audiences and create real-time campaigns, without relying on other teams.
Explore Personas Product![Real-time audiences](/web/20210926095936im_/https://segment.com/_next/static/images/MarketingTabs-2-4239ce15d6a31d018590934b83465754.png)
Segment for Marketing Teams
Best in-class tools
Activate audiences in 300+ marketing tools, in real-time.
Explore Connections Product![Activate in 300+ tools](/web/20210926095936im_/https://segment.com/_next/static/images/MarketingTabs-3-6e04d164c3a517fddb941155c11e792b.png)
Segment for Product Teams
Launch with the best stack
Enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.
Explore Segment for Product![Get the best tools](/web/20210926095936im_/https://segment.com/_next/static/images/ProductTabs-1-e6ad711c63c81a9a0496883ff8647605.png)
Segment for Product Teams
Standardize your data
Align your marketing, engineering, and analytics teams with a shared data dictionary.
Explore Protocols Product![Standardize your data](/web/20210926095936im_/https://segment.com/_next/static/images/ProductTabs-2-31580df91fa06dbadf7494cf5d9075bf.png)
Segment for Product Teams
Build privacy-first
Automatically detect and classify PII in real-time. Accelerate compliance with GDPR, CCPA, and more.
Explore Privacy Product![Build privacy first](/web/20210926095936im_/https://segment.com/_next/static/images/ProductTabs-3-0494c2a10c125e10b8b8c361e3f64a2f.png)
Segment for Engineering Teams
One API. Cleaner code.
Use one API to collect analytics data, across any platform. We have SDKs for Javascript, iOS, Android, and 20+ server-side languages.
Explore Segment for Engineering![One API](/web/20210926095936im_/https://segment.com/_next/static/images/EngineeringTabs-1-e7a4a8c7d68b9eb9fd891b09e72bd471.png)
Segment for Engineering Teams
Query in SQL.
We'll automatically load your analytics data into your data warehouse (such as Amazon Redshift, Google BigQuery, Snowflake, and many more).
Explore Warehouses Product![Query in SQL](/web/20210926095936im_/https://segment.com/_next/static/images/EngineeringTabs-2-a9528a3bf7e31ba552c4e78a8c0fa6bb.png)
Segment for Engineering Teams
Deploy custom functions.
With just ten lines of JavaScript, you can build any integration — no additional infrastructure required.
Explore Functions Product![Deploy custom functions](/web/20210926095936im_/https://segment.com/_next/static/images/EngineeringTabs-3-c21991f6c0c49b553abd599c3932ba98.png)
The ultimate data pipeline
Together, our products create your ultimate data foundation.
Trusted by startups and the world's largest companies
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.“
Nic Sauriol
Software Development Leader
Getting started is easy
Start connecting your data with Segment.