顧客保留
跳去導覽
跳去搵嘢
顧客保留（customer retention）係指一間企業或者一件產品有幾能夠「留住啲客」，例如係問「買咗件產品嘅客，一年之後有幾多百分比嘅人仲喺度買緊？」噉嘅問題[1]。
市場學相當睇重研究顧客保留嘅嘢。
睇埋[編輯]
攷[編輯]
- ↑ Vroman, H. William; Reichheld, Frederick F. (1996). "The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value". Academy of Management Perspectives. Harvard Business School Press. 10 (1): 88–90.
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