Marketing

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Marketing

Marketing is activity that connects producers with customers. Marketing has 2 types, which are B2B (business to business) marketing and B2C (business to consumer).

Definitions

• Exchange value and building strong relationship with customer.

• Marketing-" To create, grow, develop, maintain, defend, and own markets".

• An approach to business that seeks to identify, anticipate, and satisfy customers needs.

• Al Ries and Jack Trout defined marketing as simply "war" between competitors.

• At a macro level, marketing is the process of raising the standards of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.