The rise of emerging markets and the seemingly endless possibilities created by e-commerce technology are two key factors that are making volatility and complexity the norm in today’s retail revolution.

Consumers everywhere are demanding a convenient and consistent experience to purchasing and taking delivery of goods, whether that’s online, in-store, or a mix of the two. In response, retailers need to create a seamless omni-channel supply chain that integrates ordering, storing, delivery and returns, no matter where the product is purchased. Retailers must rethink their supply chains with an eye toward building out a portfolio of options, risk tolerance and capabilities to support a cost-effective, flexible supply chain that meets consumers' ever-increasing demands.