Acquia Acquires Widen

Adding brand and product content to any digital experience built with Acquia Open DXP just got easier. 

Widen and the Acquia Digital Experience Platform

By combining digital asset management (DAM) and product information management (PIM) with Acquia Open DXP, brands can centrally manage and consistently leverage all of their rich media and product content across the digital customer experience to drive brand value.

Press Release

Acquia acquires Widen, a cloud-based DAM and PIM software that enables brands to manage marketing workflows and rapidly expanding digital footprints.

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Acquia + Widen FAQ

Widen is an industry-leading marketing technology company specializing in digital asset management (DAM) and product information management (PIM).

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Widen Products

Widen offers tools for both marketers and developers. Rather than fit within Acquia’s Drupal or Marketing Clouds, Widen is our bridge between the clouds.

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Trusted By One In Four Fortune 100 Companies

What the Unbiased Market Research Is Saying

The Results Are in

Leading global market researchers took a look at our Digital Experience Platform solutions and here's what they found. 

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Payback in Less Than Six Months. 589% ROI Over Three Years.

This Total Economic Impact™ (TEI) study by Forrester examines the ROI companies have seen with Acquia Customer Data Platform (CDP).

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Ability to Execute. Completeness of Vision.

Gartner has named Acquia a Leader in their new 2021 Magic Quadrant for Digital Experience Platforms (DXPs) report for its ability to execute and completeness of vision. 

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One Platform. Endless ROI.

The math is simple. One Digital Experience Platform plus capabilities designed to help your teams unlock the potential of your business' database to build Drupal experiences equals engaged customers and more conversions. 

DRIVE SITE TRAFFIC WITH CONTENT

Low-code Solutions Empower Non-technical Teams to Deliver More Content, Fast. It's Okay to Be Ambitious Cloud Platform Makes Building New Experiences Easy.

ENABLE CONTENT CREATION

Simplify Multi-channel Delivery

From your company website, to your customer's mobile devices, wearables and more, reaching customers where they engage online doesn't have to take a village.

engage across channels

Make Actionable Data a Reality

Legacy solutions aren't cutting it. Modern businesses need a CDP with machine learning capabilities to unlock actionable insights and better understand their customers.

EXPLORE THE POWER OF AI

Deliver Content That Converts

Get the powerful customer analytics, customer journey builder, and personalization solutions you need to deliver authentic experiences that reach the right audience.

PERSONALIZED CONTENT 

Dominate Digital Expansion

The winners won't just compete, they'll leverage easy multi-site solutions to expand their digital enterprise to reach new customer groups and regions worldwide. 

MULTI-SITE MANAGEMENT 

Get More Than Just Hosting

With tools that accelerate migrating from another CMS, upgrading from Drupal 7, building new sites with an out-of-the-box CMS and much more, the cost savings are endless. 

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