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Learn how to predict app revenue based on SKAdNetwork data when classic mobile marketing analytics tools no longer work: 3 easy steps with screenshots!

myTracker introduces free LTV predictions based on SKAdNetwork data, with a prediction horizon of up to 180 days.

In this article, we will explain LTV’s significance for your business, discuss SKAdNetwork’s impact on the mobile ad market, and talk about various LTV forecasting solutions for the new reality.

5 tried-and-tested methods to boost player retention: rewards, tutorials, push notifications, friends and community, and more!

Here's all you need to know about retention in apps: retention rate benchmarks, retention across different app categories, how to calculate and interpret your app retention rate, and more!

In this post, we’re going to go over everything you need to know about the SKAdNetwork’s conversion values and how you can use that data to your benefit.

There's no way you can find out about users’ responses to your mobile game, its revenue stream, and overall success before it is released. However, there is a soft launch at your disposal – risk-free and cost-effective preliminary testing. Let’s dive right in.

All you need to know about the five types of mobile ad fraud (click flooding, click injection, bots, prohibited traffic, and SDK spoofing) and how to identify fraud using special fraud metrics.

myTracker now displays information on costs, impressions, and clicks for web placements, while also providing SKAdNetwork conversion data and values from Google Ads campaigns.

App deep linking works a little differently from your standard easy-breezy site hyperlink, and in this post, we’re going to discuss everything you need to know about how it all works.

We'll walk you through 3 easy steps to detecting and preventing fraud in e-commerce apps and give actionable tips on how to communicate with your ad partner once fraud had been detected.

Check out the global IDFA opt-in and iOS 14.5+ adoption rates across 14 major countries and compare the numbers to the previous month!

In this article, we'll walk you through 4 easy steps towards a successful subscription and explain how to measure subscription efficiency.

All you need to know about detecting bots in mobile apps in our guide!

Audience segment identifiers can now be downloaded from myTracker for use in other systems or advertising accounts.

What is the percentage of IDFA opt-ins post-iOS 14.5 update? How do I calculate the actual opt-in rate? Are there examples of good pre-prompt screen settings? The myTracker team has gathered data on actual user experience with ATT and is sharing it now!

The myTracker team has collected real data on how ATT is impacting the mobile industry globally. Learn more in our infographic!

Only 60% of internet traffic is human, with the remainder generated by various bots. Learn about different types of e-commerce fraud to take adequate measures to improve your earnings and boost your app’s efficiency.

Pre-permission prompts are our best (and in some ways, only) option for increasing the number of users who will allow for data tracking post-iOS 14.5 update. In this post, we’re going to discuss how to optimize your iOS 14.5 strategy with pre-permission prompts for best success. 

Getting users to spend more time in your app is often easier said than done. This post looks at 6 tried and tested methods for boosting in-app engagement.

Succeeding with in-app purchases as a primary game app monetization strategy requires a careful touch. This post looks at the best ways to monetize mobile games with in-app purchases, maximizing profit without driving users away.

We asked four popular app and mobile advertising industry experts about their expectations of the upcoming iOS 14.5 release, solutions they plan to use, predictions as to UA activity, and forthcoming adjustments to their marketing strategies.

Apple is changing the approach to ad traffic attribution. See what’s going to change and learn about our solutions.

There are multiple routes to app monetization, giving brands and developers plenty of options when it comes to ways to make a profit. In this post, we’re going to go over everything that you need to know about app monetization in 2021, including trends in the industry, monetization strategies and when to use them, and tools that can help.

Looking for ways to retain users, fight churn, collect feedback, and increase sales? Here's everything mobile game developers and marketers need to master push notifications.