Advertise Your Podcast

Overcast ads help you grow your podcast’s audience by reaching passionate podcast listeners on their terms, natively, right in their podcast app.

Your ads appear below the controls on the Now Playing screen and in the Add Podcast directory, reaching potential new listeners as they search for new podcasts. Tapping brings up a native UI with all of your episodes, inviting listeners to subscribe with a single tap.

Ads run for 30 days from the date of purchase. All prices are in U.S. dollars. Purchasing an ad signifies your acceptance of the Terms of Sale below.

Targeted Podcast Category	Price	Slots Available	Estimated Performance*
Targeted Podcast Category	Price	Slots Available	Taps	Subscriptions
All	$2,925	Sold out Notify me	2,000–3,000 $1.17 CPT	150–200 $19.50 CPA
Arts	$410	4	700–1,000 $0.48 CPT	50–65 $7.45 CPA
Business	$1,500	1	1,000–1,500 $1.00 CPT	75–100 $16.67 CPA
Comedy	$850	Sold out Notify me	1,500–2,500 $0.43 CPT	100–150 $5.67 CPA
Education	$600	Sold out Notify me	800–1,000 $0.60 CPT	55–75 $9.23 CPA
Fiction	$240	1	300–450 $0.60 CPT	20–30 $9.60 CPA
Health & Fitness	$525	1	600–950 $0.66 CPT	45–60 $10.50 CPA
History	$575	Sold out Notify me	950–1,500 $0.58 CPT	70–90 $7.19 CPA
Kids & Family	$190	Sold out Notify me	300–500 $0.48 CPT	25–30 $7.60 CPA
Leisure	$260	1	400–600 $0.52 CPT	30–40 $7.43 CPA
Music	$310	Sold out Notify me	550–800 $0.48 CPT	40–50 $6.89 CPA
News	$1,075	1	1,500–2,000 $0.54 CPT	100–150 $10.75 CPA
Religion & Spirituality	$370	2	450–700 $0.62 CPT	35–45 $9.25 CPA
Science	$420	Sold out Notify me	750–1,000 $0.47 CPT	50–70 $7.00 CPA
Society & Culture	$1,350	Sold out Notify me	1,500–2,500 $0.68 CPT	100–150 $9.00 CPA
Sports	$625	Sold out Notify me	850–1,500 $0.63 CPT	60–85 $8.33 CPA
Technology	$900	1	950–1,500 $0.90 CPT	70–90 $11.25 CPA
True Crime	$450	Sold out Notify me	900–1,500 $0.45 CPT	60–85 $6.00 CPA
TV & Film	$700	Sold out Notify me	750–1,000 $0.74 CPT	55–70 $10.77 CPA

Performance Metrics

Overcast shares three metrics with each ad's purchaser:

Views: How many times the ad has been displayed to a user in the Overcast app.
Taps: How many times a user has tapped the ad in the app to bring up your podcast’s description and episode listing.
Subscriptions: How many users have subscribed to the podcast after tapping the ad. This counts the total number of people who ever subscribed, not the current number who remain subscribed. (Some subscriber loss over time is normal.)

You can log into your Overcast account at any time to view ongoing performance metrics of all current and past ads, as in this example:

Terms of Sale

* The estimated performance metrics above are updated daily from current ad performance, but do not guarantee the performance of your purchased ads. Ad viewership varies over time, and response rates depend on the quality, content, and relevance of your ad.

All sales are final. No refunds.

The price and quantity of ads sold may change at any time.

Prices automatically adjust with demand:

After each ad is sold, the price increases for its category.
If a category's available slots do not sell for at least two days, the price will reduce daily until one sells.
If a category is usually sold out, its total number of ad slots will occasionally be increased.

Expirations, availability notifications, and most price changes happen shortly after midnight GMT.

Overcast may edit ad content for technical, layout, or style-conformance purposes, such as resizing images or performing minor copy edits if necessary.

Once you purchase an ad, it must be approved by Overcast before it goes live, which typically occurs within 24 hours. Overcast reserves the right to reject an ad for any reason, such as (but not limited to) billing issues, miscategorization, quality concerns, or content.

Ad text and images must be appropriate for a general audience of all ages.

Ads for shows primarily about personal investing, real estate, debt management, or similar topics are permitted only in the Business category.

If your ad is not accepted, your payment will be refunded if possible, with the refund pro-rated if the ad has already run for a portion of its purchased duration.

Please contact [email protected] with any questions.