描述
Yoast SEO：WordPress 排名第一的 SEO 插件
Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.
Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.
Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.
GET AHEAD OF THE COMPETITION
To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.
Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.
TAKING CARE OF YOUR WORDPRESS SEO
Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:
- Automated technical SEO improvements, like canonical URLs and meta tags.
- Advanced XML sitemaps; making it easy for Google to understand your site structure.
- Title and meta description templating, for better branding and consistent snippets in the search results.
- An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
- Full control over site breadcrumbs, so that users and search engines always know where they are.
- Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
- [Premium] E-mail support for our Yoast SEO Premium users.
- [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
WRITE KILLER CONTENT WITH YOAST SEO
We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:
- SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
- Readability analysis: ensures that humans and search engines can read and understand your content.
- Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian and Slovak.
- A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
- Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
- [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
- [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
- [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
- [Premium] Optimize your content for synonyms and related keyphrases.
- [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
- [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
- [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
- [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
KEEP YOUR SITE IN PERFECT SHAPE
Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:
- Tuning the engine of your website, so you can work on creating great content!
- Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
- Translating your content to structured data where possible, to help search engines understand your website.
- Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
- [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
- [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
TRUST THE EXPERTS
Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.
Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.
GET PREMIUM SUPPORT
The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.
Did you know that Yoast SEO Premium contains a lot of extra features:
- A redirect manager that prevents “404: page not found” errors
- Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
- Internal linking blocks to structure your site easily.
- Internal linking suggestions while you’re writing.
- Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
- Cornerstone content checks that point search engines to your most important pages.
- Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.
If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!
OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO
Check out these SEO add-ons by Yoast:
- Yoast Local SEO optimizes your website for a local audience.
- Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
- Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
- WooCommerce SEO for all online shops that want to perform better in the search results and social media.
These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.
Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!
INTEGRATIONS
Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:
- The WordPress block editor (or ‘Gutenberg’ editor).
- The official AMP plugin, which changes your templates to use the ‘AMP’ HTML format.
- Google’s Web Stories plugin, which helps you to create ‘web stories’.
- The Advanced Custom Fields plugin, when you also activate the ACF Content Analysis for Yoast SEO plugin.
- The Elementor website builder.
- Zapier, which helps you automate your publishing flow.
- Algolia integration to improve the quality of your site search.
BUG REPORTS
Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.
READ MORE
Want more information on search engine optimization and Yoast SEO? Have a look at:
- Yoast SEO 插件 官方主页。
- The Yoast SEO Help center.
- WordPress 搜索引擎优化 – 详细指导 by Yoast。
- Other WordPress Plugins by Team Yoast.
- Also follow Yoast on Facebook, Instagram & Twitter.
屏幕截图
Yoast SEO插件有个统一的元框，您可以在这里对各种类型文章的SEO进行修改。 
搜索引擎优化分析功能的例子 
可读性分析功能的例子 
全站 SEO 问题和可能改进的概述。 
选择您想使用的功能。 
从其它SEO插件导入数据，支持All In One SEO pack、HeadSpace2SEO和wpSEO.de。
安装
Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!
INSTALL YOAST SEO FROM WITHIN WORDPRESS
- Visit the plugins page within your dashboard and select ‘Add New’;
- 搜索”Yoast SEO”
- Activate Yoast SEO from your Plugins page;
- Go to ‘after activation’ below.
INSTALL YOAST SEO MANUALLY
- 将 ‘wordpress-seo’ 文件夹上传到 /wp-content/plugins/ 目录;
- 通过WordPress中的“ 插件 ”菜单激活 Yoast SEO 插件；
- Go to ‘after activation’ below.
AFTER ACTIVATION
- You should see (a notice to start) the Yoast SEO configuration wizard;
- Go through the configuration wizard and set up the plugin for your site;
- You’re done!
常见问题
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How do the XML Sitemaps in the Yoast SEO plugin work?
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Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps. -
How can I add my website to Google Search Console?
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It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.If you want more details steps, please visit our article on our help center.
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The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.
To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:<?php if ( function_exists( 'yoast_breadcrumb' ) ) { yoast_breadcrumb( '<p id="breadcrumbs">','</p>' ); } ?>Common places where you could place your breadcrumbs are inside your
single.phpand/orpage.phpfile just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code inheader.phpat the very end.In most non-WooTheme themes, this code snippet should not be added to your
functions.phpfile.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages:[wpseo_breadcrumb]如果您需要了解更多信息或者设置教程, 请参阅 Yoast SEO 面包屑.
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How do I noindex URLS?
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Yoast SEO提供了多个选项，用于将一个或一组URL设置为noindex, 了解本指南中有关如何执行此操作的详细信息.
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Google shows the wrong description, how do I fix this?
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如果您为博客文章精心编写了非常好的元描述，那么没有比Google在搜索结果摘要中完全显示您网站的其他描述更令人讨厌的了。
可能的原因包括:
1. 代码中的 description 错误
2. Google 缓存已经过期
3. 搜索规则变更
4. Google 忽略了元描述您可以了解如何解决网页 description 错误的问题.
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Yoast SEO多久更新一次？
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Yoast SEO 每两周更新一次, 如果您想知道原因, 可以查看这篇文章 this post on why we release every two weeks!
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我该怎么获得帮助？
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As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.
您在 Yoast 购买的插件为专业版插件(即使插件的名字里不包含 ‘Premium’)，购买的插件包括一整年的免费更新和高级支持。这意味着如果您对该插件有任何疑问，可以联系我们的支持团队。
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I have a different question than listed here
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Your question has most likely been answered on our help center: yoast.com/help/.
评价
贡献者及开发者
更新日志
17.0
Release Date: August 24th, 2021
Say hello to Yoast SEO 17.0! This release includes some behind-the-scenes improvements, including several fixes for our indexables data management. For now, please enjoy Yoast SEO and write the best possible content in the language of your choice! Read more about what’s new in Yoast SEO 17.0 in our release post!
改善：
- Speeds up load times of admin pages by preventing unnecessary counts of unindexed objects.
- Cleans up items from the database that are not used anymore, thereby reducing the size of many sites’ database.
- Improves the overall performance and responsiveness in Gutenberg.
错误修复：
- Fixes a bug where the
Save allbutton in the bulk editor did not work. - Fixes a bug where the
Existingcolumn in the bulk editor did not update after save.
其他:
- Updates the message that recommends you to install WooCommerce SEO when WooCommerce is installed.
16.9
Release Date: August 10th, 2021
Meet Yoast SEO 16.9: This release comes with two new image SEO assessments and improved performance. Happy updating! Read more about what’s new in Yoast SEO 16.9 in our release post!
改善：
- Splits the
Image alt attributesassessment into two assessments. TheImagesassessment checks if the page contains at least one image. TheImage Keyphraseassessment checks if the images have alt texts, and if those alt texts contain the keyphrase. - Makes the
Transition Wordassessment not applicable when the text has less than 200 words, as transition words are less relevant for very short texts. - Reduces the load time of admin pages, by reducing the number of database queries and optimizing the queries themselves.
- Improves the performance of large posts in the Block editor, Classic editor and Elementor.
- Adds error details to the error message if SEO optimization fails for some unforeseen reason.
- Cleans up indexables for WooCommerce check-out pages from the indexable table, in order to improve performance.
- Adds post link indexing and term link indexing to the
wp yoast indexWP-CLI command.
错误修复：
- Fixes a bug where the
robotsmeta tag could have incorrect values if users called thewp_robotsfilter to set certain values tofalse. Props to Roy-Orbison.
Earlier versions
关于更早版本的变更日志, 可以参考 the changelog on yoast.com.