Yoast SEO

説明

Yoast SEO: ナンバー1 WordPress SEO プラグイン

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast のミッションは SEO for Everyone (すべての人の SEO) です。わたしたちのプラグインユーザーは街角のパン屋さんから地球で最も人気のあるサイトまで多岐にわたります。

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

WordPress の SEO はお任せください

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • 検索結果においてブランディングの改善と一貫したスニペットを提供する、タイトルとメタディスクリプションのテンプレート。
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-mail support for our Yoast SEO Premium users.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

Yoast SEO でキラーコンテンツを執筆

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian and Slovak.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
  • [プレミアム] テキストが重点を置いている内容を表示するインサイトツール。これで、記事に沿ったキーフレーズを心がけられます。
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] 自動内部リンク提案: あなたの投稿リンクを自動提案し、投稿記事に挿入します。
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!

サイトをパーフェクトな状態に維持

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] FacebookやTwitterなど、ソーシャルサイトネットワーク内のページ共有方法を管理するソーシャルプレビューを表示できます。

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

スクリーンショット

  • Yoast SEO プラグインにはメタボックスが用意されています。これは投稿ページ、固定ページやカスタム投稿タイプの編集で確認できます。
  • SEO 分析機能の例。
  • 可読性分析機能の例。
  • サイト全体のSEOに関する問題と可能な修正についての概要。
  • 使用したい機能の選択
  • All In One SEO pack、HeadSpace2 SEO、wpSEO.de など、他の SEO プラグインから簡単に SEO データを簡単にインポートすることができます。

インストール

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

Yoast SEO を WordPress 内からインストール

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. ‘Yoast SEO’ 内を検索:
  3. プラグインのページから Yoast SEO を有効にします。
  4. 以下の「有効化後」に進みます。

Yoast SEO を手動でインストール

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. WordPress の「プラグイン」メニューから Yoast SEO プラグインを有効化してください。
  3. 以下の「有効化後」に進みます。

有効化の後

  1. Yoast SEO 設定ウィザード (の開始通知) が表示されるはずです。
  2. 設定ウィザードを実行して、サイトのプラグインを設定します。
  3. 以上です !

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

間違ったディスクリプションの問題を解決する方法については、こちらをご覧ください

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

どのようにサポートを受けることができますか ?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

サポートを受ける方法について詳しく読む

I have a different question than listed here

質問の回答はヘルプセンターで回答済みの可能性が高いです: yoast.com/help

評価

2021年9月13日
Overall I love what Yoast does but the support has simply been disappointing. I don't have the premium version and I had incompatibility problems with another plugin. Yoast simply refused to help me unless I purchased the premium version despite the other plugin being willing to send over a copy of the plugin and offer anything that they needed to investigate the issue. It's really a shame, and I lost my respect for the company. Money-centric doesn't look good on you, Yoast.
2021年9月9日
Looking back at how this plugin worked a couple of years ago and now, it has been heavily commercialized and my SEO experts tell me that installing this thing will get you penalized by Google. We see fake notifications on daily basis on the WP admin where these guys want to get you for the premium which is a waste of money + we noticed that the vertical bar as separator is gone after the latest update. Guess what? They decided abruptly and with no good reason to remove that from the separator list, because they have nothing better to do! It is time to turn this plugin off and move on to much much better non commercialized ones out there. It's getting beyond ridiculous now.
2021年9月8日
After the last update, the "|" separator I needed disappeared in the "Display in search results" settings. Return the separator "|". I am not satisfied with dashes, hyphens and dots!
2021年9月2日
The ability to edit your Meta details is invaluable! This is awesome!
27,388件のレビューをすべて表示

貢献者と開発者

Yoast SEO はオープンソースソフトウェアです。以下の人々がこのプラグインに貢献しています。

貢献者

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“Yoast SEO” をあなたの言語に翻訳しましょう。

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コードを閲覧するか、SVN リポジトリをチェックするか、開発ログRSS で購読してみてください。

変更履歴

17.1

Release Date: September 7th, 2021

Yoast SEO 17.1 is out today! In this release, you’ll find a couple of small changes that’ll help you write great titles that stand up to Google’s scrutiny. It also includes some behind-the-scenes improvements, including several fixes for our indexables data management. For now, please enjoy Yoast SEO and write the best possible content in the language of your choice! Read more about what’s new in Yoast SEO 17.1 in our release post!

改善点:

  • Improves the performance of saving posts by excluding unchanged items, especially noticeable on posts with many links.
  • Stops showing the SEO Optimization notification on non-production sites.
  • Improves the filtering of function words in Dutch, English, Indonesian, Russian, and Spanish by including time-related words like ‘minute’.
  • Updates the styling of our Google preview, to reflect the updated styling of the Google search results.
  • Stops warning users when they have short titles, because concise, specific titles are less likely to be altered by Google.
  • Removes the | and ~ separator options from titles, because Google frequently replaces these in search results.

17.0

Release Date: August 24th, 2021

Say hello to Yoast SEO 17.0! This release includes some behind-the-scenes improvements, including several fixes for our indexables data management. For now, please enjoy Yoast SEO and write the best possible content in the language of your choice! Read more about what’s new in Yoast SEO 17.0 in our release post!

改善点:

  • Speeds up load times of admin pages by preventing unnecessary counts of unindexed objects.
  • Cleans up items from the database that are not used anymore, thereby reducing the size of many sites’ database.
  • Improves the overall performance and responsiveness in Gutenberg.

バグ修正:

  • Fixes a bug where the Save all button in the bulk editor did not work.
  • Fixes a bug where the Existing column in the bulk editor did not update after save.

その他:

  • Updates the message that recommends you to install WooCommerce SEO when WooCommerce is installed.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.