In this thread, I will track our monthly progressπ
2021 goal is $10m GMV and $2.5m revenue
Q1 β $1m
Q2 β $1.7m
Q3 β $2.8m
Q4 β $4.5m
Let's see how it works out
Any designers looking for a hackathon project this weekend?
My fav annual hackathon (@ethglobal#nfthack) is Jan 14-16th and we have a really solid team of devs, just need 1 designer and we're full.
If you love photography you'll really love this project.
At 19 I built a digital advertising business that made me over $30 million in profit in a few years.
I was the only employee.
At one point, I was Googleβs 2nd largest advertiser after eBay.
Hereβs the story of how it happened, what the business did, and how much $ it made.
One of the best things you can do as a founder for your team is fire clients who are draining your teamβs time or energy.
Turning down revenue in the early days is tough, but having your early team show up to deal with time burglars who steal their energy is way worse.
In 2021 we've developed a customer success function in our team. Now it drives 25% of new business.
In 2022 we want to double down on it.
β’ Who is doing this successfully?
- Who do you know can help us scale? (who has done it, I don't need theorist coaches)
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Who is hiring junior data scientists?
I have an MD neurophysiology turning data scientist. He has 0 commercial experience, but already creating ML algos and going the Deep Learning rabbit hole.
DM me if you want the intro.
A friend has launched an amazing tool to help raise capital on Product Hunt.
It's an algorithm that analyses historical data of 300k deals and suggests relevant investors + CRM + outreach tool.
If you are raising in the nearest future, go check it out. https://producthunt.com/posts/smart-vc-search-by-unicorn-nestβ¦
Biggest differences between building a company in the early 2010's vs early 2020's is that raising money is way easier but getting anyone other than investors (potential employees, customers, etc) to give a shit about what your building is way harder
Your team might feel attacked by your feedback. To avoid that:
β’ Share feedback often
β’ Try to give it in a casual manner. It will be easier for them to be not offended and commit to change.
Let's recap:
Step 1. Ask if you can give them feedback
Step 2. Tell about their behavior
Step 3. Tell them what does it lead to.
Step 4. Say βthank youβ or ask if they could change their behavior
Steps 2 and 3
If you start with your interpretation of the situation (I think, I feel) or talk about their attitude there is no feedback happening.
Itβs debatable, you will go into details and will miss the point.
Start with βwhen youβ and you will focus on future behaviors.
Step 1
Why ask to give feedback? Not to get permission.
The thing is that you don't control employees' future behavior, they do.
What if they are busy and or distracted?
If they are not ready to listen, there is no sense to give feedback.
Praise is ineffective because it's usually vague.
You praise your team to make them feel happy. But happiness doesnβt drive productivity. Productivity drives happiness.
Let's dive into each step of the framework:
Feedback usually comes in the form of punishment or praise.
Youβd think the punishment is bad and praise is good. But both are very ineffective.
If you are the source of punishment, people will avoid communication about mistakes in the future and will just cover them.
Or
- Hey, Mike. can I give you feedback?
- Sure
- When you are late for the meeting we have to rearrange the agenda. Can you be on time next week?
Effective feedback should lead to change in future behavior and increase productivity.
But more often than not it does not.
The model consists of these 4 steps:
1. Question
2. Behavior
3. Π‘onsequence
4. either βthank youβ or ask if they could do that differently
Example:
- Hey, Jane. can I give you feedback?
- Sure
- When you come on time, it saves us time. Thank you.
With even a small audience, on a good day, I get more reach on Twitter than an article on any major tech media.
But Twitter is not your own distribution. They can deplatform you or limit your organic reach. FB did this with pages a long time ago.
If you still have a "PR department" that's trying to funnel your valuable content through legacy media corporations, you're doing it wrong.
It's like using Windows on the backend. Just an obsolete approach. Build your own distribution instead.
https://twitter.com/siddharthm83/status/1442133771319328768β¦
6/ Wedding registries were invented by Chicago-based Marshall Field's department store in 1924.
Couples could create a list of gifts to buy from the store.
5/ Bernays helped the Aluminum Company of America to convince the American public that water fluoridation was safe and beneficial to human health.
We still add this poison to water.
4/ In 30βs Lucky Strikes had trouble growing because of trademark green cartons.
As changing it wasn't an option, Bernays made green the most popular color.
He manipulated clothing manufacturers, journalists, stores, art exhibits, events to use green everywhere, and sales π
3/ Edward Bernays (Sigmund Freudβs nephew) was an exceptional propagandist.
He made us believe that Thomas Edison invented the light bulb, Ivory (P&G) is the worldβs best soap, and the Danish king protected Jews during WWII.
His work is incredible, some campaigns were harmful: