Michael BrandtVerified account

@bdm_runner

Co-Founder & CEO building what's next in human nutrition. I tweet about CPG's, start-ups, , and marathon running. Ketone drinkooor.

michaelbrandt.co
Joined November 2012
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  1. Pinned Tweet
    Apr 13

    In 2011, I was hired as an Associate Product Manager at Google. I was one of 30 selected from a pool of 50,000+ people. Here are 8 Lessons I Learned At Google That'll Make You a Better Founder:

    39 replies 472 retweets 2,679 likes
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  2. Retweeted
    9 hours ago

    Hare, tortoise.

    7 replies 133 retweets 1,241 likes
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  3. 14 hours ago

    Literal actual galaxy brain take.

    Hacker News speculating on how Twitter will integrate with SpaceX for “interplanetary communication”
    1 like
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  4. 14 hours ago

    I agree, complete miss.

    It's crazy that Elon Musk bought Twitter for $44B when he could have simply purchased 11 billion shots of Ketone-IQ.
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  5. Retweeted
    23 hours ago

    Structure matters “Words create sentences; sentences create paragraphs; sometimes paragraphs quicken and begin to breathe.” A great example from :

    4 replies 83 retweets 664 likes
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  6. Retweeted
    Apr 24

    What about Ketone-IQ, what we work on all day ? Ketones follow this exact same pattern — they began as a solution for outlier groups, and we're in process of making it a nutritional tool available to everybody not just outliers. What's the story of Ketone-IQ?

    Most entrepreneurs focus only on their target customers. But really, they should focus on outliers. Here’s why:
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    1 reply 4 retweets 4 likes
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  7. Retweeted
    Apr 24

    Alcohol dulls the senses and mind while coffee is an accelerant of both. This change in society which began in the 1650s resulted in immense and swift growth in politics, economics, art, and philosophy.

    Hey on ep 51 you mentioned that if you swapped out alcohol for caffeine earlier in life you'd be a "Rhodes Scholar billionaire" 🤣 This is not far off from history! The rise of coffee as an alternative to beer was a key part of The Enlightenment.
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    1 reply 1 retweet 2 likes
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  8. Apr 24

    If you learned something new about coffee today: 1. Follow me for more tweets on food innovation. 2. Retweet the first tweet in the thread to give your followers some factoids to enjoy over their morning cup o joe!

    Hey on ep 51 you mentioned that if you swapped out alcohol for caffeine earlier in life you'd be a "Rhodes Scholar billionaire" 🤣 This is not far off from history! The rise of coffee as an alternative to beer was a key part of The Enlightenment.
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  9. Apr 24

    Source:

    3 replies 8 likes
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  10. Apr 24

    "In Oxford, locals had begun calling coffee houses 'penny universities' because for the cost of a cup of coffee, you could gain access to intellectual discussions and, critically, sober debate."

    1 reply 4 likes
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  11. Apr 24

    In a world with limited access to safe drinking water, when beer was the preferred social beverage, the invention of coffee as an alternative was a massive shift for society.

    1 reply 2 likes
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  12. Apr 24

    Hey on ep 51 you mentioned that if you swapped out alcohol for caffeine earlier in life you'd be a "Rhodes Scholar billionaire" 🤣 This is not far off from history! The rise of coffee as an alternative to beer was a key part of The Enlightenment.

    2 replies 5 retweets 19 likes
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  13. Apr 24

    What about Ketone-IQ, what we work on all day ? Ketones follow this exact same pattern — they began as a solution for outlier groups, and we're in process of making it a nutritional tool available to everybody not just outliers. What's the story of Ketone-IQ?
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  14. Apr 24

    If you enjoyed this thread: 1. Follow me for more threads on startups, CPGs, and modern nutrition 2. Retweet the first tweet below to teach other entrepreneurs about drawing insights from outlier groups for mainstream innovation!

    Most entrepreneurs focus only on their target customers. But really, they should focus on outliers. Here’s why:
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  15. Apr 24

    You can read more about our work with the US Special Operations Command here —

    2 replies 1 retweet 4 likes
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  16. Apr 24

    We've taken the insights from relatively narrow groups — initially therapeutic applications, and later military special operators — and scaled those design solutions to the broad population.

    1 reply 2 likes
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  17. Apr 24

    In January of 2022, we launched v2.0, Ketone-IQ. At $4 per dose, we've finally developed an exogenous ketone that's accessible by the mainstream market. It's available on Amazon and retail stores like Sprouts, and we're expanding quickly.

    1 reply 1 like
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  18. Apr 24

    Ketones are an efficient form of energy, that feel great and are metabolized significantly more efficiently than other types of calories. They can support energy & mental clarity, appetite suppression, and athletic performance & recovery.

    1 reply 1 like
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  19. Apr 24

    It turns out that ketones have a breadth of benefits, well beyond therapeutic use for people with seizures or performance enhancement by elite military operators. The same fundamental ways ketones help those groups, it also helps everyday people.

    1 reply 1 like
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  20. Apr 24

    In 2017, & I launched the world's first ketone drink . Even at this point, it was still for a limited group. It cost $33/dose and the taste was intense! We secured a $6MM contract with the US Special Operations Command to further the R&D on exogenous ketones.

    1 reply 1 like
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  21. Apr 24

    These early exogenous ketones in the early 2000's were extremely expensive and foul tasting. They were still only built for an outlier group — elite operators in the US Military.

    1 reply 1 like
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