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Media

Increasing Traffic From Email

Email is (or should be) the most important channel to any modern media company, from legacy publishers to digital-first players. Brands that don't treat it as such are missing on a huge opportunity to increase traffic and ultimately, revenue. Sailthru is here to help, with this guide we developed alongside our Media Advisor, Allison Mezzafonte.

Article

What Makes Sephora Such an Outstanding Omnichannel Retailer?

The next time someone questions the amount of time and money you’re spending on personalization to unify the customer experience, tell them about Sephora—the...

Personalization

personalization-segmentation

Personalization vs. Segmentation: The Real Difference and Why it Matters

Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,...

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The 4th Annual Retail
Personalization Index

The fourth annual Retail Personalization Index returns to give you an inside look at the modern marketing capabilities of top retailers. This year's report highlights retailers that are thriving or finding new paths forward in the next era of commerce.

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