These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. Local marketing services can further be categorized into local listing management software, local SEO software, and store locator software.
If customers type “near me” in their online searches, local marketing software helps push local business listings to the top of those searches. It is a marketing automation system that streamlines user’s data from those online business listings into functional systems that support marketing, advertising, and communication strategies. Primary functions include:
Promotion of local marketing efforts (advertising)
Improvement and growth of digital presence (SEO and SEM)
Generation of customer leads, both locally and online (lead generation)
Communications, advertising, and content teams use the data gathered from the software to develop digital marketing strategies, create content, and automate marketing campaigns. Local marketing software helps users generate brand awareness, manage their online reputation, and promote their business to local audiences.
Local marketing software can help both large and small brick and mortar establishments improve their awareness and online ‘searchability’. From restaurants, stores, outlets, and, local marketing providers optimize online data to develop strategies on behalf of these businesses to increase digital visibility and acquire a local appeal of the business, goods/product, or service.
Businesses choose to use local marketing software to create local services marketing ads, email campaigns, and social media posts while managing customer review posts/comments. These efforts help grow a customer following and make businesses stand out in online search engine result pages (SERPs). Users use these platforms to track and manage:
Online reviews and ratings
Online listing accuracy
Location profile completeness
Social media posts and comments
Online trends/SEO
Engagement with their online listing
Using local marketing software helps promote brand awareness and generate local leads. A critical customer experience feature many local marketing products offer is the ability to interact with customers through review management. Review curation allows users to monitor a brand's reputation and respond to reviews/comments directly.
Based on their digital marketing needs, users can develop content and marketing campaigns to enhance brand awareness. They can also leverage user-generated content (UGC) like reviews to help generate short- and long-form marketing materials. E.g. to be used on social media, in blog posts, or within or email marketing campaigns. Some local marketing software includes specialized features like:
Tracking of market trends
Identification of growth drivers/opportunities
Anticipation of challenges/competitors
The first thing buyers should consider is whether to invest in a larger marketing software suite solution with a range of additional capabilities or opt for a smaller stand-alone product that only provides local marketing software features, e.g., online listings verification for profile accuracy and customer review management. Suite-style software solutions are typically more expensive than stand-alone local marking products.
Some additional features buyers should expect to pay for in larger suite-style software are marketing automation, email marketing, marketing campaign attribution, market/brand tracking, SEO, and cataloging of digital content and assets. Buyers interested in purchasing a larger local marketing tool should take inventory of software or services already in use and determine if any include a local marketing hub.
Buyers should consider whether or not the software will integrate with the other marketing software they use. CampaignDrive by Pica9, HubSpot Marketing Hub, Main Street Hub by GoDaddy, Marketing Planner by Resolut are a few examples of suite-style software solutions.
A final consideration is the software's ease of use; there is the easy-to-use free option of Google My Business, which offers a Chrome web browser installation and mobile app.
Local marketing software ranges in cost based on features and capabilities. Google My Business is a free and easy-to-use option. Basic paid plans that include features like listing/profile tracking or review management can range between $8 - $19 a month. Single business accounts with more features can cost anywhere between $20 - $49 a month.
Plans designed for multiple businesses are typically more expensive and offer features like data analysis, the cataloging of content, and multimedia creation. Prices for these plans can range from $79 - $180 a month, depending on the range of features included.
(1-25 of 57) Sorted by Most Reviews
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
SEMRush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…
Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews,…
Google My Business is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With a Google My Business account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting…
MINDBODY is business management software for gyms and spas, as well as fitness and yoga studios built around appointment scheduling and online bookings and calendaring, from the company of the same name in San Luis Obispo, California. Notably, the platform also contains marketing…
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
ThriveHive presents a sutie of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing. In addition,…
Grade.us allows businesses to generate, monitor, and market online reviews to increase the companies visibility in search, create and showcase social proof to build their reputation, and collect feedback to improve their customer experience. Create a Review Funnel Landing Page The…
ReachLocal is an all-in-one digital marketing system designed for SMBs. The ReachLocal online marketing suite includes solutions for: search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), lead…
MomentFeed is a localization-based marketing platform for enterprises from the company of the same name headquartered in Santa Monica, California.
Track Local SEO Success With Local Rank TrackerThe Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top…
MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of…
RocketData is a SaaS-platform for managing a company’s locations in digital space. The solution submits business information to online maps, catalogs, GPS systems, social networks, global and regional directories, and controls data to protect it against unauthorized changes. RocketData…
The Referrizer Referral Marketing Automation platform helps businesses owners generate new customers and retain their current customers. The vendor says that its platform is the only one that automates the three ways to generate referrals - Direct Referrals, Indirect Referrals, and…
Scanova is an online QR Code management platform that offers QR Code creation, designing, tracking and API capabilities for businesses and professionals worldwide. Scanova was founded by alumni of Delhi College of Engineering to help businesses bridge the gap between offline and…
Marketing Essentials is a local marketing automation platform offered by Web.com, presenting an all-in-one marketing solution for smaller businesses.
CampaignDrive™ is a SaaS based local marketing automation solution for distributed brands. This solution is designed to help brands turn their valuable marketing assets into responsive templates that can be distributed to and versioned by local marketing partners. According to the…
SproutLoud is a channel marketing automation platform for local marketing, from SproutLoud Media Networks headquartered in Sunrise, Florida.
BrandBuilder is a local marketing automation and channel marketing management platform from Brandmuscle headquartered in Chicago.
Web.com for Enterprise (formerly Centermark from Yodle) is a distributed marketing automation platform. It's built for large, networked businesses like franchisors, manufacturers, and enterprises with a network of multiple, disparate locations to be able to provide white labelled…
Top -rated local marketing products include:
Some basic local marketing tools, like Google My Business, are free to use. However, these products have a limited set of features. The starting price for paid local marketing software can range between $8 - $30 per month. Vendors that support businesses with more extensive networks can cost upwards of $100+ per month, depending on the range of features included.
Some large marketing suite platforms also include local marketing capabilities. These platforms tend to be more extensive and expensive than stand-alone local marketing products.
