“This session begins with three separate case studies – from Bill Erickson, Ellen Bauer, and Beth Soderberg – to help you prepare themes for Gutenberg and concludes in a tremendous panel discussion.

Bill uses his time at the very beginning to show how to improve content management for clients by applying careful, thoughtful work to your themes. In the second presentation, Ellen talks about important considerations when working on themes that you plan to distribute to others (that is, themes you plan to sell or provide to a large audience for free). Then Beth helps us to build smarter starter themes using better default block styles and support.

After the presentations, each speaker returns to participate in a panel discussion about the challenges and considerations they couldn’t cover in their separate presentations.”