Before you buy
- You need an Apple ID to purchase anything from the Apple TV app. Your Apple ID is the account that you use to access Apple services. If you use other Apple services, like iCloud, sign in with the same Apple ID. If you don’t have an Apple ID, you can create one.
- If you see
next to a video in the Apple TV app on iPhone, iPad, iPod touch, Mac, or PC, then either you purchased that video or it's available to download because it's part of your Apple TV channel subscription. Tap to download that video to your device.* You won't be charged again for the video. - Learn which devices you can use with the Apple TV app.
* To stream a video on Apple TV, smart TVs, or streaming devices, select Play.
Buy, then download or stream
Follow the steps below for your device.
On your iPhone, iPad, or iPod touch
Open the Apple TV app, tap the Watch Now tab, then tap a category, like Movies, TV Shows, or Kids. Or tap Search to find a specific movie or TV show.
When you want to buy something:
- Tap a movie or TV show.
- Tap the Buy price, then tap Purchase. To buy a season or Season Pass for a TV show, scroll down to How to Watch, then tap Buy Seasons. You might need to sign in with your Apple ID.
- To play your video, tap
. Or tap to download the video to your device. - To find your movies and TV shows, go to the Library tab.
On your Mac
Open the Apple TV app, then go to Watch Now, Movies, TV Shows, or Kids at the top of the screen. Or go to Search in the upper-right corner to find a movie or TV show.
When you want to buy something:
- Click a movie or TV show.
- Click the Buy price, then click Purchase. To buy a season or Season Pass for a TV show, scroll down to How to Watch, then click Buy Seasons. You might need to sign in with your Apple ID.
- To play your video, click
. To download the video to your Mac, click 
. - To find your movies and TV shows, go to the Library tab.
On your Apple TV, smart TV, or streaming device
The Apple TV app is built in to Apple TV and is available on compatible smart TVs and streaming devices.
Open the Apple TV app, then go to Watch Now, Movies, TV Shows, or Kids at the top of the screen. Or go to Search to find a movie or TV show.
When you want to buy something:
- Select a movie or TV show.
- Select the Buy price. To buy a season or Season Pass for a TV show, scroll down to How to Watch, then select Buy Seasons. You might need to enter your Apple ID password to complete your purchase.
- To watch your video, select Play. You can't download videos to your Apple TV, smart TV, or streaming device.
- To find your movies and TV shows, go to the Library tab.
In iTunes on your PC
Open iTunes on your PC, select Movies or TV Shows from the pop-up menu in the upper-left corner, then click Store in the navigation bar. Or go to Search to find a movie or TV show.
When you want to buy something:
- Click a movie or TV show.
- Click the Buy price to purchase an entire season. Or click the price next to an episode to purchase a single episode. You might need to sign in with your Apple ID. For TV shows, you can find options for buying seasons and Season Passes at the bottom of the product page.
- To play your video, click . To download the video to your computer, click .
- To find your movies and TV shows, go to Movies > Library or TV Shows > Library.
Learn about a movie or TV show
If you want to know more about the release date, audio languages, subtitles, rating, or iTunes Extras offered with a video, check the information page for a movie or TV show.
- If you see
, 
, 
, or 
near a movie's name, you can watch it in higher-quality video formats on compatible devices.* Learn more about 4K, HDR, Dolby Vision, and Dolby Atmos. - If you see
or 
near a video's name, the video includes closed captioning or subtitles for the deaf and hard of hearing. Learn how to turn on subtitles and audio languages. - If you see
near a video's name, the video includes audio-described content. This means an optional audio track will describe non-verbal moments and action in the movie. Learn more about audio-described content. - To see if a movie includes bonus features, like deleted scenes, trailers, or commentary, scroll down to How To Watch and look for Includes iTunes Extras under Buy. Get help with iTunes Extras.
- If you have a Season Pass or Multi-Pass for all current and future episodes of a TV show, you can find details about the pass at the bottom of the product page. When a new episode is available, you'll get a notification and an email.
*4K, Dolby Vision, Dolby Atmos, HDR, and iTunes Extras (if included) are only available with high-quality (HD) movie purchases.
Learn more
- Rent movies in the Apple TV app.
- Before a movie is released, you can pre-order it so that the film is ready to watch as soon as it comes out.
- You can buy entire seasons of a TV show or buy a Season Pass to get new episodes when they become available. A Season Pass for a TV show ends when all episodes in that season or volume are uploaded by the provider. If you purchase one or more episodes of a show and then buy the entire season, the price of the entire season decreases by the amount you already spent.
- To turn on restrictions for the Apple TV app, use Screen Time on your Phone, iPad, iPod touch or Screen Time on your Mac. You can also turn on restrictions on your Apple TV, smart TV, or streaming device.
- Learn what to do if you can't stream or watch video content.
In some countries and regions, Movies are called Films, and TV Shows are called Programmes.
Store availability and features might vary by country or region. See what you can buy in your country or region.